{"id":77560,"date":"2023-04-03T14:55:34","date_gmt":"2023-04-03T12:55:34","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=77560"},"modified":"2023-04-03T15:53:41","modified_gmt":"2023-04-03T13:53:41","slug":"inclusion-code-detergent-packaging-unilever","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/inklusion-code-waschmittelverpackung-unilever\/","title":{"rendered":"More inclusion with new code on detergent packaging"},"content":{"rendered":"
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Persil is improving access to information for visually impaired and blind people with a new QR code on detergent packaging. The code was developed by the AR company Zappar, can be scanned with their app and displays barrier-free information.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The detergent brand Persil<\/a> has introduced improved QR codes on its packaging to help blind and visually impaired people. The Codes can be found on the packaging of the new plastic-free capsules<\/strong> and Persil's Ultimate Liquids and will also feature on other Unilever products in the UK and worldwide later this year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As soon as the code is called up via a smartphone, it returns Structured information about products, use, safety and recycling<\/strong>specially developed for blind and visually impaired users. The AQR also interacts with the configured accessibility features of the device to display information in gtext or in audio-descriptive and voice-guided form<\/strong>. The technology that improves the recognisability of AQRs works by adding additional markings to the existing QR codes.<\/p>

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\"Although QR codes have been in use for almost 30 years now, they have lacked the important component of accessibility. This is really about making a small but important contribution to improving the quality of people's everyday lives.\"<\/p>

Caspar Thykier<\/strong>CEO and co-founder of Zappar<\/p><\/blockquote>

This simple improvement means that brands integrate a layer of accessibility, use their existing code scheme and take up no extra space on the packaging. Unilever, RNIB and Zappar hope that this initiative will not just be a initiates a broader discussion about the accessibility of consumer goods<\/strong>but also leads to the fact that accessible product information to a standard for packaging design<\/strong> become.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"For us, this is about more than Unilever, and we see this as a first step towards making packaging more accessible for everyone. We are excited to explore accessible QR codes as a company and hope that other companies and accessible apps will join this discussion.\"<\/p>

Nadine Slyper<\/strong>Marketing Director for Underwear at Unilever<\/p>

\"More than 2 million people in the UK are visually impaired and by 2050 that number is set to double to over 4 million. It's great to be working with Unilever and Zappar to improve the accessibility of packaging for blind and partially sighted people, because we should have the same freedom, independence and choice as sighted customers.\"<\/p>

Mark Powell<\/strong>RNIB's Accessibility Innovation Lead<\/p><\/blockquote>

Currently, the QR codes can be recognised by the accessibility app Zapvision, which is integrated into Microsoft Seeing AI, one of the world's leading accessibility apps. Unilever<\/a> would like to collaborate with other accessibility apps to create a support broader integration of the technology and extend its reach to different categories and countries<\/strong>.<\/p>