{"id":77566,"date":"2023-04-03T15:45:31","date_gmt":"2023-04-03T13:45:31","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=77566"},"modified":"2023-04-03T16:27:59","modified_gmt":"2023-04-03T14:27:59","slug":"barcode-gs1-barcode-scanning","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/barcode-gs1-strichcode-scannen\/","title":{"rendered":"The barcode turns 50"},"content":{"rendered":"<div class=\"packa-d-billboard packa-entity-placement\" style=\"text-align: center;\" id=\"packa-4100647093\"><div id=\"packa-2628850937\"><a data-no-instant=\"1\" href=\"https:\/\/wemakepackaging.it\/en\/home\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"1777969430042_banner_ASK_TRUST_PACK_840x210\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210.jpg\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210.jpg 1750w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-300x75.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-1024x256.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-768x192.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-1536x384.jpg 1536w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-18x5.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-332x83.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-664x166.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-688x172.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-1044x261.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-1400x350.jpg 1400w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-1320x330.jpg 1320w\" sizes=\"(max-width: 1750px) 100vw, 1750px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77566\" class=\"elementor elementor-77566\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-acd4ec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"acd4ec8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f6386d exad-glass-effect-no exad-sticky-section-no\" data-id=\"0f6386d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92ea084 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"92ea084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>For 50 years, barcodes have made it easier to scan products at supermarket checkouts. Different industries use the code to quickly identify products.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfb573 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1cfb573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The barcode celebrates a milestone birthday on 3 April 2023. Its introduction 50 years ago has <strong>Retail revolutionised and thus opened up the age of digitalisation<\/strong>. A few years ago, the BBC described the barcode as \u201eone of the 50 most important things that have changed our global economy\u201c. With a simple scan, a <strong>product can be identified at the checkout and connected to the digital world<\/strong>. Queues in supermarkets became shorter and stock management simpler and more accurate.<\/p><p>Today, the barcode can be found on over 1 billion products worldwide and its ubiquitous \u201ebeep\u201c can be heard more than 10 billion times a day at the checkout. Behind the barcode is a worldwide overlap-free <a href=\"https:\/\/packaging-journal.de\/?s=gs1\">GS1<\/a> Article number system for which GS1 Austria is responsible as part of the international GS1 network in Austria.\u00a0<\/p><div class=\"packa-in-post-alle packa-entity-placement\" style=\"text-align: center;\" id=\"packa-1170838182\"><div id=\"packa-1632630639\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1198e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e1198e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/04\/erster-scan-barcode-usa-1024x555.jpg\" class=\"attachment-large size-large wp-image-77569\" alt=\"In 1974, a barcode was scanned at a checkout for the first time.\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/04\/erster-scan-barcode-usa-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/04\/erster-scan-barcode-usa-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/04\/erster-scan-barcode-usa-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/04\/erster-scan-barcode-usa.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(Image: The Wrigley Company) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7a885 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"cf7a885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The invention of the barcode goes back much further than its market launch: the American Norman Joseph Woodland - also known as the \u201efather of the barcode\u201c - had already invented the barcode for the first time. <strong>In 1949, he drew his first ideas in the sand on a beach in Florida and finally patented them in 1952.<\/strong> registered. It was not until around twenty years later, on 3 April 1973, that ten industry leaders from trade and industry in the USA agreed on the <strong>Use of a standardised symbol for the Universal Product Code (U.P.C.) to identify food products<\/strong>. They used Woodland's invention for this purpose: The barcode we know today was born.<\/p><p>Another important milestone was the <strong>1974 the first official scan of a barcode on a packet of Wrigley's Juicy Fruit chewing gum<\/strong> in a supermarket in Ohio. Three years later - in 1977 - the European Article Numbering Association (EAN) was founded in Brussels by leading organisations from 12 European countries (including Austria). EAN Austria (now GS1 Austria), which was founded in Austria in the same year, played a leading role in all developments from the very beginning. Over the decades, for example, many<strong> new sectors and areas of application have been conquered, such as healthcare or construction<\/strong>.<\/p><div id=\"packa-366736325\" class=\"packa-inhalt packa-entity-placement\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div><p>The barcode also makes a contribution to the topic of sustainability: for example, in the labelling of raw materials and packaging for a functioning circular economy, through better planning of order quantities for less food waste or as a basis in electronic data exchange for paperless document exchange.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c03b4b7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c03b4b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/04\/barcode-qr-code-1024x555.png\" class=\"attachment-large size-large wp-image-77570\" alt=\"Barcode and Qr code\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/04\/barcode-qr-code-1024x555.png 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/04\/barcode-qr-code-300x163.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/04\/barcode-qr-code-768x416.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/04\/barcode-qr-code.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(Image: GS1 Austria) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dff0a2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6dff0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The requirements of rapidly advancing digitalisation and the increasing desire for transparency and therefore more information have also set a new course for the generation of product labelling.<\/p><blockquote><p>\u201eThe trend here is clearly towards 2D codes, which can encode much more information than one-dimensional barcodes. They are also more robust and easier to read.\u201c<\/p><p><strong>Gregor Herzog<\/strong>, Managing Director of GS1 Austria, Chairman of GS1 in Europe<\/p><\/blockquote><p>Some industries have been relying on these advantages for years: For example, the 2D code \u201eGS1 DataMatrix\u201c has established itself as a global standard in the healthcare sector and ensures secure supply chains and greater patient safety. It has also been used successfully in the railway industry for several years, for example by \u00d6BB, which uses it to label its safety-relevant components.<\/p><p>And at the latest since the Covid pandemic, another 2D code in the form of the QR code has also arrived in all living rooms at home. A two-dimensional code can process around 3,000 characters, making it suitable for more consumer engagement in the B2C sector, according to Herzog. GS1 has developed the \u201eGS1 Digital Link\u201c to make this information accessible to consumers and business players in the future. This creates a simple and standards-based structure to make data from 2D codes or other data carriers \u201eweb-enabled\u201c.<\/p><p>According to Gregor Herzog: \u201eNot for the time being! Only the selection will become more flexible in future. In the food sector, for example, the price and item description are currently still sufficient information at the POS. The <strong>Increasing desire for comprehensive traceability and transparency<\/strong> will also require changes in some areas.\u201c According to Herzog, it is currently impossible to say whether the 2D code will completely replace the barcode at some point: \u201eThis depends on many external influences and, if so, will certainly come from the larger countries and not from Austria.\u201c\u00a0<\/p><p><em>Source:\u00a0<\/em><a href=\"http:\/\/www.gs1.at\" target=\"_blank\" rel=\"noopener\">GS1 Austria<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7de15c87 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7de15c87\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f8987e9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4f8987e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12def2df exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"12def2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Further messages on labelling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a4a0a6 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-posts\" data-id=\"42a4a0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:38,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115394 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-etikettieren-kennzeichnen-codieren tag-henkel tag-klebstoff tag-magazin-02-2026 tag-verschluesse-und-verschliesssysteme cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/prozess-statt-material-als-entscheidender-faktor\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115395\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/prozess-statt-material-als-entscheidender-faktor\/\">\n\t\t\t\tProcess over material as the decisive factor\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tDiscussion around sustainable packaging traditionally focuses on materials, but a significant portion of emissions arises from processing, such as in gluing, sealing or labelling.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/prozess-statt-material-als-entscheidender-faktor\/\" aria-label=\"Read more about process rather than material as the decisive factor\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115676 post type-post status-publish format-standard has-post-thumbnail category-verpackungstechnik tag-etikettieren-kennzeichnen-codieren tag-interpack tag-leibinger tag-qualitaetssicherung tag-verpackungsdruck-und-veredelung cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/leibinger-2djet-fuer-praezisen-2d-code-druck\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/leibinger-2djet-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115678\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/leibinger-2djet-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/leibinger-2djet-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/leibinger-2djet-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/leibinger-2djet-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/leibinger-2djet-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/leibinger-2djet-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/leibinger-2djet-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/leibinger-2djet-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/leibinger-2djet.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/leibinger-2djet-fuer-praezisen-2d-code-druck\/\">\n\t\t\t\tLeibinger presents new marking class for 2D code printing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tLeibinger presents 2DJET, a new solution for printing 2D codes. The system enables razor-sharp results at high speeds.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/leibinger-2djet-fuer-praezisen-2d-code-druck\/\" aria-label=\"Read more about Leibinger introduces new marking class for 2D code printing\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115391 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-digitalisierung tag-etikettieren-kennzeichnen-codieren tag-interpack tag-magazin-02-2026 tag-securikett cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/securikett-regulatorische-pflichten\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115392\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/securikett-regulatorische-pflichten\/\">\n\t\t\t\tHow regulatory obligations become a competitive advantage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tSecurikett demonstrates how regulatory obligations can be transformed into real competitive advantages: through the intelligent combination of product safety, sustainability, and digital transparency.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/securikett-regulatorische-pflichten\/\" aria-label=\"Read more about how regulatory obligations can become a competitive advantage\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115251 post type-post status-publish format-standard has-post-thumbnail category-verpackungstechnik tag-elried tag-etikettieren-kennzeichnen-codieren tag-interpack tag-lebensmittel cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/robuste-kennzeichnung-fuer-die-lebensmittelindustrie\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Elried-interpack-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115254\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Elried-interpack-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Elried-interpack-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Elried-interpack-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Elried-interpack-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Elried-interpack-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Elried-interpack-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Elried-interpack-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Elried-interpack-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Elried-interpack.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/robuste-kennzeichnung-fuer-die-lebensmittelindustrie\/\">\n\t\t\t\tRobust labelling for the food industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tElried will present labelling solutions for maximum system availability at interpack 2026.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/robuste-kennzeichnung-fuer-die-lebensmittelindustrie\/\" aria-label=\"Read more about robust marking for the food industry\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115161 post type-post status-publish format-standard has-post-thumbnail category-verpackungstechnik tag-digitalisierung tag-etikettieren-kennzeichnen-codieren tag-interpack tag-leibinger cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/kennzeichnung-neu-gedacht\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Leibinger-interpack-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115164\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Leibinger-interpack-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Leibinger-interpack-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Leibinger-interpack-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Leibinger-interpack-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Leibinger-interpack-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Leibinger-interpack-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Leibinger-interpack-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Leibinger-interpack-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Leibinger-interpack.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/kennzeichnung-neu-gedacht\/\">\n\t\t\t\tRedefining labelling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tLeibinger will present innovative approaches to marking technology at interpack 2026.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/kennzeichnung-neu-gedacht\/\" aria-label=\"Read more about Labelling Reimagined\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-114812 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-etikettieren-kennzeichnen-codieren tag-eu-verpackungsverordnung tag-magazin-02-2026 tag-packmittel-und-packstoffe tag-rea-elektronik tag-software-und-steuern cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/rea-loesungen-zur-umsetzung-von-ppwr-und-dpp\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/rea-titel-2_26-300x163.jpg\" class=\"attachment-medium size-medium wp-image-114813\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/rea-titel-2_26-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/rea-titel-2_26-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/rea-titel-2_26-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/rea-titel-2_26-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/rea-titel-2_26-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/rea-titel-2_26-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/rea-titel-2_26-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/rea-titel-2_26-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/rea-titel-2_26.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/rea-loesungen-zur-umsetzung-von-ppwr-und-dpp\/\">\n\t\t\t\tPPWR and DPP: \u201eMore Opportunities Than Risks\u201c\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe implementation of PPWR and DPP puts labelling technologies to the test, as manufacturers must ensure that the new codes are compliant, high-quality, and permanently readable on the product or packaging. REA Elektronik offers the appropriate solutions.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/rea-loesungen-zur-umsetzung-von-ppwr-und-dpp\/\" aria-label=\"Read more about PPWR and DPP: \u201eMore opportunities than risks\u201c\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"For 50 years, the barcode has made it possible to scan and retrieve information about products from different industries at the checkout.","protected":false},"author":1,"featured_media":77585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Seit 50 Jahren erm\u00f6glicht der Barcode das Scannen und Abrufen von Informationen von Produkten aus unterschiedlichen Branchen an der Kasse.","rank_math_focus_keyword":"barcode,gs1","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[113],"tags":[59856,45188,42,60052,58725,39],"class_list":{"0":"post-77566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produkte","8":"tag-barcode","9":"tag-digitalisierung","10":"tag-etikettieren-kennzeichnen-codieren","11":"tag-gs1-austria","12":"tag-gs1-germany","13":"tag-verpackungstechnik","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/77566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=77566"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/77566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/77585"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=77566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=77566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=77566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}