{"id":78313,"date":"2023-04-17T14:17:45","date_gmt":"2023-04-17T12:17:45","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=78313"},"modified":"2023-04-17T12:31:37","modified_gmt":"2023-04-17T10:31:37","slug":"european-consumer-survey-per-carton","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/europaeische-verbraucherumfrage-pro-carton\/","title":{"rendered":"Pro Carton: How is packaging perceived in Europe?"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

German consumers are prepared to spend the most on products in sustainable packaging. This was the result of a survey conducted in Germany, France, Italy, Spain and the UK on behalf of Pro Carton.\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The commitment of German consumers to a sustainable lifestyle is obvious: while 1 in 10 German consumers are prepared to pay 10 to 20 per cent of their bills. spend more on a product that is less harmful to the environment<\/strong>, two per cent would even spend 20 per cent or more - the highest figures in Europe. A quarter (25 %) would spend 5 to 10 per cent more and 34 per cent could imagine paying up to five per cent more.<\/p>

The study carried out on behalf of Pro Carton, the European Association of the Cartonboard and Carton Industry surveyed over 5000 European consumers in Germany, France, Italy, Spain and the UK<\/strong> about their attitudes towards the environment and their perception of packaging and related issues such as deforestation, transport and other global problems such as the war in Ukraine, Covid-19 and the economic crisis.\u00a0<\/p>

\"\"<\/a><\/div><\/div>

Sustainability is not only an important factor in consumers' purchasing decisions. Among the five biggest challenges named by German consumers, climate change (63 %) ranks second after war (74 %), followed by the cost of living (60 %), poverty (51 %) and plastic in the sea (48 %). Cost of living is perceived as a major problem by consumers across Europe<\/strong>, and the comparatively greater war concerns of German consumers are almost certainly due to the proximity to the current conflict.<\/p>

The study also found that German consumers are increasingly concerned about the amount of plastic waste in the oceans (increase of 64 %), while more than half (58 %) want to see more plastic waste in the oceans. Concerns about the impact of plastic packaging<\/strong> make. More than three quarters (77 %) of respondents believe that the cost of living, the war in Ukraine and the consequences of the pandemic are standing in the way of a stronger focus on a more sustainable lifestyle. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Mitigating climate change <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In terms of ways to tackle climate change, more than half (54 %) of respondents said they would reduce the number of products they wrap in plastic, while 47 per cent would recycle more waste. Across Europe, as many as 60 per cent of respondents said that they recycle more than they did two years ago.<\/strong> This discrepancy with Germany can probably be explained by the fact that Germany has already had a head start in recycling for some time, which its European neighbours are now catching up with. This can be seen from the fact that the proportion of German consumers who say that they recycle as much as they did two years ago is the highest (43 %), which shows the consistency of attitudes towards recycling.<\/p>

The study also analysed the change in the perception of packaging among German consumers. More than half (52 %) state that the environmental impact of product packaging has become more important to them in the last 12 months. 40 per cent have switched brands or products due to concerns about the packaging used<\/strong>, The main reasons for this include non-recyclable packaging and unnecessary packaging.<\/p>

When faced with a choice between two different packaging formats, consumers once again confirmed their preference for carton packaging. Germans' preference for this economically and ecologically sensible packaging medium increased from 82 per cent in 2019 to 89 per cent in the 2022 study<\/strong>.<\/p>

\"<\/strong>The findings of our latest consumer survey show us that consumers are willing to do their bit, but they also expect brands and manufacturers to act accordingly. No less than 92 per cent of German consumers believe that companies and brand owners can do more for the environment.\u201c<\/p>

Winfried M\u00fchling<\/strong>Director of Marketing & Communication at Pro Carton<\/p><\/blockquote>

Source<\/em>Per Carton<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Pro Carton - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tVote now for the cartonboard innovations of the year\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPublic voting 2025 for the European Carton Excellence Award, Pro Carton Young Designers Award and Pro Carton Student Video Award competitions is now open.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tWhich packaging consumers switch brands for\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAccording to a recent survey commissioned by Pro Carton, non-recyclable or oversized packaging is a reason for many Germans to turn away from a brand. The trend towards sustainable consumption is clearly evident.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tWorld Recycling Day 2025: Progress and challenges in packaging recycling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tOn World Recycling Day 2025, the focus will be on increasing recycling rates and challenges in packaging recycling. While cardboard packaging achieves high recycling rates, the correct separation of waste remains essential for a functioning circular economy.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tPro Carton survey: How packaging is currently perceived\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA new survey by Pro Carton has analysed current attitudes towards sustainability, packaging preferences and the role of companies in tackling environmental challenges. We spoke to Winfried M\u00fchling from Pro Carton about the results.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tEuropean Carton Excellence Award 2025: submissions now possible\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe European Carton Excellence Award 2025 starts the application phase. Companies in the cartonboard packaging industry have until 16 May 2025 to submit their innovative designs.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tThe best cardboard packaging 2024\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPro Carton has now honoured the best cartonboard packaging on the market with this year's European Carton Excellence Award in Berlin.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"German consumers are prepared to spend the most on products in sustainable packaging. This was the result of a survey conducted in Germany, France, Italy, Spain and the UK on behalf of Pro Carton.","protected":false},"author":20,"featured_media":54962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Deutsche Verbraucher sind bereit, am meisten f\u00fcr Produkte in nachhaltigen Verpackungen auszugeben. Das hat eine Umfrage im Auftrag von Pro Carton ergeben. ","rank_math_focus_keyword":"Pro Carton","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[31,32,58802],"class_list":{"0":"post-78313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-nachhaltigkeit-und-green-packaging","9":"tag-packmittel-und-packstoffe","10":"tag-pro-carton","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/78313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=78313"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/78313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/54962"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=78313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=78313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=78313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}