{"id":78831,"date":"2023-04-25T16:19:31","date_gmt":"2023-04-25T14:19:31","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=78831"},"modified":"2023-04-21T06:47:41","modified_gmt":"2023-04-21T04:47:41","slug":"intelligent-packaging-coding","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/intelligente-verpackungen-codierung\/","title":{"rendered":"Intelligent packaging and innovative coding"},"content":{"rendered":"
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At interpack in D\u00fcsseldorf, Markem-Imaje, a provider of end-to-end solutions, is presenting solutions from its product portfolio that particularly fulfil the desire for traceability and transparency. These include intelligent codes and packaging and networked products.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Manufacturers are currently confronted with a challenging environment characterised by constantly rising raw material and energy prices, increased legal requirements for traceability and consumer demand for greater transparency and visibility of product information<\/strong> is characterised by sustainability. In addition, sustainability indicators, new packaging materials and the circular economy are bringing interesting new elements to the agenda of manufacturers and retailers.\u00a0<\/p>

\u201eIt's a pleasure to be back 6 years after the last interpack! Despite the global challenges we are experiencing, the demands of the industry and market have not stopped evolving and we are excited to showcase at interpack our best solutions to increase production efficiency, connect and protect products, reduce waste and achieve sustainability KPIs. Our new solutions meet and exceed the needs of both the packaging sector and society.\u201c<\/p>

Eric Barth\u00e9lemy<\/strong>, VP Global Sales at Markem-Imaje<\/p><\/blockquote>

To this end, visitors can view a production line on which the latest Laser, continuous inkjet, thermal transfer overprint, large character inkjet and intelligent printing and labelling systems<\/strong> can be demonstrated. The inline print demonstration is fully integrated and will be supported by Markem-Imaje<\/a>\u2019s Packaging Intelligence Suite powered by CoLOS and is prepared for supply chain traceability and engaging consumer experiences.<\/p>

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The company will also be presenting the latest in inkjet coding with its new, patented super piezo inkjet technology. The solution is able to print serialised Print 2D barcodes in high quality and speed on 3D surfaces<\/strong>. This year, for the first time, Markem-Imaje is co-sponsoring the first of the seven SPOTLIGHT Themes & Trends Talks at the interpack<\/a> on the topic of logistics: \u201eOptimisation in uncertain times\u201c on the opening day and will also give the keynote speech.<\/p>

\u201eMarkem-Imaje has invested heavily in innovation in recent years, offering a balanced mix of printing technology and software solutions, but also connected services such as our IoT-powered MiVista\u2122 range of self-support and helpdesk printer services. Our new offering opens up entirely new opportunities for manufacturers to monitor compliance, protect their brands and safeguard consumers while engaging with them through promotions and understanding user behaviour. We look forward to welcoming the FMCG industry to our stand in May.\u201c<\/p>

Eric Barth\u00e9lemy<\/strong><\/p><\/blockquote>

Source:\u00a0<\/em>Markem-Imaje<\/a><\/p>