{"id":80889,"date":"2023-05-24T16:27:34","date_gmt":"2023-05-24T14:27:34","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=80889"},"modified":"2023-09-17T13:37:52","modified_gmt":"2023-09-17T11:37:52","slug":"demonised-positive-in-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/verteufelte-positive-in-verpackung\/","title":{"rendered":"\u201eEverything demonised and everything positive is crystallised in the packaging.\u201c"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"80889\" class=\"elementor elementor-80889\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a99654e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a99654e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-926ebd3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"926ebd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0ac99c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c0ac99c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sustainability was not only one of the topics that could not be ignored at this year's interpack in D\u00fcsseldorf - for many years now, the industry has been looking at how packaging, production and the packaging process can become more sustainable. Since 2008, the industry's pioneers have been honoured with the German Sustainability Award. Stefan Schulze-Hausmann, initiator of the German Sustainability Award, spoke to us live at the trade fair about trends in packaging and why problems and hopes crystallise in it.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c8aa1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f8c8aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/05\/Fuerst-albert-II-von-monaco-stefan-schulze-hausmann-1024x555.jpg\" class=\"attachment-large size-large wp-image-80892\" alt=\"Year after year, Stefan Schulze-Hausmann also brings well-known personalities to the stage and thus attracts even more attention. In 2022, Prince Albert II of Monaco was honoured with the award.\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/05\/Fuerst-albert-II-von-monaco-stefan-schulze-hausmann-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/05\/Fuerst-albert-II-von-monaco-stefan-schulze-hausmann-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/05\/Fuerst-albert-II-von-monaco-stefan-schulze-hausmann-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/05\/Fuerst-albert-II-von-monaco-stefan-schulze-hausmann.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Year after year, Stefan Schulze-Hausmann also brings well-known personalities to the stage and thus attracts even more attention. In 2022, Prince Albert II of Monaco was delighted to receive the award.\n(Image: Raphael St\u00f6tzel)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d1fe3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c1d1fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/05\/deutscher-nachhaltigkeitspreis-trophaee-1024x555.jpg\" class=\"attachment-large size-large wp-image-80893\" alt=\"The German Sustainability Award is one of the most prestigious prizes in the field of sustainability and this year honours the 100 pioneers.\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/05\/deutscher-nachhaltigkeitspreis-trophaee-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/05\/deutscher-nachhaltigkeitspreis-trophaee-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/05\/deutscher-nachhaltigkeitspreis-trophaee-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/05\/deutscher-nachhaltigkeitspreis-trophaee.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The German Sustainability Award is one of the most prestigious prizes in the field of sustainability and this year honours the 100 pioneers.\n(Image: German Sustainability Award) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b2a66 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"55b2a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/824329046?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-972f3c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"972f3c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 16. <a href=\"https:\/\/packaging-journal.de\/?s=deutscher+nachhaltigkeitspreis&amp;cat=-1&amp;date-all=all&amp;begin=&amp;end=\">German Sustainability Award<\/a> will be awarded on 23 and 24 November 2023 in D\u00fcsseldorf. For the first time, 100 pioneers in sustainability will be honoured. packaging journal is the official media partner.<\/p><p><a href=\"https:\/\/www.nachhaltigkeitspreis.de\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.nachhaltigkeitspreis.de<\/a><\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-4131813744\"><div id=\"packa-186323169\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2d0e09e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d0e09e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-466cb9e6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"466cb9e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36196fce exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"36196fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More news from the magazine <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b17d9f elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-posts\" data-id=\"11b17d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:38,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113499 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-verpackungstechnik tag-audio tag-digitalisierung tag-lebensmittel tag-magazin-01-2026 tag-mettler-toldedo tag-verpackungstechnik cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113500\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\">\n\t\t\t\tIntelligent weighing technology saves resources\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tGreenyard is equipping its high-speed lines with intelligent weighing technology from Mettler-Toledo, thereby significantly reducing the safety margin during product filling.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\" aria-label=\"Read more about Intelligent weighing technology saves resources\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113494 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-green-packaging tag-kuenstliche-intelligenz tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-one-five tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113495\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\">\n\t\t\t\tFaster to sustainable packaging with AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe Hamburg-based start-up One.Five uses artificial intelligence to find the optimum packaging faster from the wide range of paper types and coating options.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\" aria-label=\"Read more about Faster to sustainable packaging with AI\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113491 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-green-packaging tag-kapag tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113492\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\">\n\t\t\t\tPaper packaging for special requirements\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe sister companies Kapag (Switzerland) and Oppboga (Sweden) support customers in switching from plastic to renewable raw materials with the renewable Changemaker paper and cardboard grades.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\" aria-label=\"Read more about Paper packaging for special requirements\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113886 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-audio tag-lebensmittel tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-optima tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113889\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\">\n\t\t\t\tFibre-based packaging: The path to industrial scaling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tFibre-based packaging is at a technological turning point. How is series production possible?\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\" aria-label=\"Read more about Fibre-based packaging: The path to industrial scaling\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113779 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-kolumne tag-magazin-01-2026 tag-packmittel-und-packstoffe cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-300x163.png\" class=\"attachment-medium size-medium wp-image-113780\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-300x163.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-1024x555.png 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-768x416.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-18x10.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-332x180.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-664x360.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-688x373.png 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-1044x566.png 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\">\n\t\t\t\tPackaging users | Irony in the luxury segment\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tIn his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\" aria-label=\"Read more about Packaging users | Irony in the luxury segment\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113801 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-audio tag-eu-verpackungsverordnung tag-kuenstliche-intelligenz tag-magazin-01-2026 tag-packmittel-und-packstoffe tag-software-und-steuern cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113804\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\">\n\t\t\t\tMore than a prompt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe start-up Pyx is managed by the founding team Stavros Kyriakidis and Otto Hefner.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\" aria-label=\"Read more about More than a prompt\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Since 2008, the pioneers of the industry have received the German Sustainability Award. An interview with initiator Stefan Schulze-Hausmann on the 16th award.","protected":false},"author":1,"featured_media":80894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Seit 2008 erhalten die Vorreiter der Branche den Deutschen Nachhaltigkeitspreis. Ein Interview mit Initiator Stefan Schulze-Hausmann zur 16. Vergabe.","rank_math_focus_keyword":"verpackung,nachhaltigkeit,deutscher nachhaltigkeitspreis","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28],"tags":[59056,30,60109,46,31,32,58795],"class_list":{"0":"post-80889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-dem-magazin","8":"tag-deutscher-nachhaltigkeitspreis","9":"tag-interpack","10":"tag-magazin-05-06-2023","11":"tag-marketing-und-design","12":"tag-nachhaltigkeit-und-green-packaging","13":"tag-packmittel-und-packstoffe","14":"tag-preisverleihung","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/80889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=80889"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/80889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/80894"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=80889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=80889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=80889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}