{"id":81552,"date":"2023-06-19T12:21:33","date_gmt":"2023-06-19T10:21:33","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=81552"},"modified":"2023-06-27T11:20:07","modified_gmt":"2023-06-27T09:20:07","slug":"branding-and-sustainability-with-reusable-displays","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/branding-und-nachhaltigkeit-mit-mehrwegdisplays\/","title":{"rendered":"Branding and sustainability with reusable displays"},"content":{"rendered":"
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At the point of sale, it is particularly important that products attract attention and encourage purchases. Sustainability is also increasingly becoming a sales argument, but how can attractiveness and sustainability be combined in reusable solutions and especially reusable displays? Standardisation and individual branding are brought together by the reusable displays Loopos The Reusables from Packservice.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Loopos stands for more circular economy (Loop) at the point of sale (PoS) and therefore also for more sustainability. Because those who reusable displays saves CO2<\/sub><\/strong> - including production and recycling. This is confirmed by a study conducted by pulswerk GmbH, the consulting company of the Austrian Institute of Ecology. On average, for every 100 Loopos reusable displays, 612 kilograms of CO2<\/sub> can be saved. To achieve this amount of CO2<\/sub> an average beech tree would need around 50 years to grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Individual branding despite standardisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reusable also always means that a certain Standardisation<\/strong> must take place. This brings with it an advantage and a supposed disadvantage. The advantage: The Design and assembly are always the same and therefore simpler<\/strong> off. The disadvantage: standardisation also reduces the possibility of creating an individual brand experience and a unique look to showcase the secondary placement.<\/p>

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Co-packing specialist Packing service<\/a> and the pooling service providers HB RTS have been working on Loopos The Reusables and not only developed solutions for customisability<\/strong>. The result is a system that is suitable for the circular economy due to its properties and operational implementation and at the same time offers marketing all the possibilities to Customised and eye-catching branding<\/strong>. But it doesn't just showcase products, reduce packaging waste and thus CO2<\/sub>-emissions, it also ensures safer transport because the system is very stable. And what is delivered intact to the retailer does not have to be sent back.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The reusable display Loopos The Reusables combines standardisation with individual branding.\n(Image: Packservice)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Field-proven complete service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Loopos The Reusables now offers the Packservice Group together with HB RTS as a complete service that includes packaging, warehouse delivery and return of the reusable display.<\/strong> includes. The first campaigns have already been successfully implemented in Austrian retailers. \u201eWe approached the food retailer and announced that we wanted to use the sustainable Loopos reusable display. The initial reaction was somewhat sceptical, but when the delivery, set-up and collection went so smoothly, they were so satisfied that we only received good feedback,\u201c reports Tina Kirisits, Marketing Manager at Gemeos, about the first promotions for her brands Caff\u00e9 Gemelli and Alpenbrezl and explains why she opted for the reusable displays: \u201eWhat I particularly like are the design options. Loopos makes it possible to place everything that the brand should say and what you want to convey in terms of product messages on the display.\u201c Paul Fuchs from Bodengraf is also convinced after the display campaign for the organic brand IXSO: \u201eI am just as enthusiastic about the product as I am about the partners who are passionate about it, and I was also pleasantly surprised by the price compared to our disposable displays.\u201c<\/p>