{"id":81578,"date":"2023-06-21T14:07:54","date_gmt":"2023-06-21T12:07:54","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=81578"},"modified":"2023-06-12T14:12:19","modified_gmt":"2023-06-12T12:12:19","slug":"european-packaging-regulation-all-clear","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/europaeische-verpackungsverordnung-alles-klar\/","title":{"rendered":"European Packaging Ordinance - everything clear?"},"content":{"rendered":"<div class=\"packa-d-billboard packa-entity-placement\" style=\"text-align: center;\" id=\"packa-1922952956\"><div id=\"packa-1347355211\"><a data-no-instant=\"1\" href=\"https:\/\/wemakepackaging.it\/en\/home\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"1777969430042_banner_ASK_TRUST_PACK_840x210\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210.jpg\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210.jpg 1750w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-300x75.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-1024x256.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-768x192.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-1536x384.jpg 1536w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-18x5.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-332x83.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-664x166.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-688x172.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-1044x261.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-1400x350.jpg 1400w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/1777969430042_banner_ASK_TRUST_PACK_840x210-1320x330.jpg 1320w\" sizes=\"(max-width: 1750px) 100vw, 1750px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"81578\" class=\"elementor elementor-81578\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4871fc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4871fc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d38ccf9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d38ccf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08041b1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"08041b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>As part of its European Green Deal, the EU is pursuing ambitious plans to optimise the sustainability of packaging. This is also reflected in the new draft of the European Packaging Regulation (PPWR), which must be implemented by the member states once it has been adopted. On Tightly Packed TV Live at interpack, we spoke to Dr Wolfgang Trunk from the EU Commission about the current status.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4443ae6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4443ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If the European Commission has its way, the <strong>Reduce packaging waste, develop a circular economy for packaging in a cost-effective way and promote the use of recycled materials in packaging<\/strong> become. This is provided for in the new draft of the <a href=\"https:\/\/packaging-journal.de\/news\/eu-verpackungsverordnung\/\">European Packaging Ordinance<\/a> (PPWR), which still has to pass the EU Parliament and Council.<\/p><p>\u201eThe issue of packaging affects everyone, European consumers as well as the entire economy. Everyone is confronted with it, the issue is right at the top of the agenda,\u201c says Dr Wolfgang Trunk, policy officer at the EU Commission in Brussels and team leader in the Environment Directorate-General's unit. The EU official was involved in the drafting of the legislation from the very beginning. \u201eThe starting point was the question: what problem do we want to solve and why do we need this new legislation?\u201c In the current case, it was quite obvious: \u201eThe <strong>current directive has not achieved its goal of reducing packaging waste in Europe and making packaging more sustainable<\/strong>. It was therefore time to think about further steps to improve the situation.\u201c It was not easy, but it was an important aspect to make such a proposal, especially in times of the Russian war of aggression and in times of high inflation rates, when many have to watch their budgets and spending. \u201eHowever, we are convinced that a European packaging regulation will bring major economic benefits.\u201c<\/p><div class=\"packa-in-post-alle packa-entity-placement\" style=\"text-align: center;\" id=\"packa-2285372658\"><div id=\"packa-3766571084\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77d4c1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d77d4c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/wolfgang-trunk-1024x555.jpg\" class=\"attachment-large size-large wp-image-81579\" alt=\"An interview with Dr Wolfgang Trunk from the EU Commission.\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/wolfgang-trunk-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/wolfgang-trunk-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/wolfgang-trunk-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/wolfgang-trunk.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dr Wolfgang Trunk from the EU Commission in an interview. (Image: packaging journal)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9349f56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9349f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The current EU Packaging Directive has given the member states a great deal of leeway in how they develop their national systems within this framework. This has led to <strong>different situations within Europe<\/strong>. \u201eWe have realised that there is a <strong>there is a large discrepancy between the Member States in terms of achieving their targets<\/strong>. In addition, the industry is confronted with national systems that cost a lot of money. It also means a huge administrative burden to deal with all the scattered legislation in the 27 Member States.\u201c It is therefore <strong>It has become important to harmonise the rules via a regulation<\/strong>. \u201eI call it a change in philosophy in that we are overcoming the level of the Member States and going to the product level with the regulation. This changes the rules of the game, because we are approaching the economic operators directly with our requirements. This is an important part of the new proposal.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d0ec036 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d0ec036\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb06992 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cb06992\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9d6c30 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d9d6c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"579\" height=\"646\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/sonja-baehr.jpg\" class=\"attachment-large size-large wp-image-81583\" alt=\"Sonja B\u00e4hr, packaging consultant\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/sonja-baehr.jpg 579w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/sonja-baehr-269x300.jpg 269w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sonja B\u00e4hr, packaging consultant (Image: Tilisco)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e8542d7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e8542d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef1cd08 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ef1cd08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u201eI would like to issue a big warning to all those who want to wait and see. It's better to establish all the necessary structures at an early stage - and to do so holistically. It's not just about using recyclates, it's not just about recyclability. The whole package is important.\u201c<\/p><p><strong>Sonja B\u00e4hr<\/strong>, packaging consultant at Tilisco in a Tightly Packed TV Live interview at interpack 2023<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b71cb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e4b71cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With its planned regulation, the EU Commission wants to <strong>the entire life cycle, from packaging design through to recycling<\/strong>. \u201ePackaging design plays a special role when it comes to bringing valuable raw materials back into the cycle at the end of their use.\u201c The draft of the new PPWR contains a number of requirements and changes, for example in <strong>Reference to the recycled content in plastic packaging<\/strong>. \u201eWe know that plastic is something like our Achilles' heel, because we have too low a collection rate and too low a recycling rate for this valuable plastic packaging, which is often produced using a lot of fossil raw materials. What's more, the quality of the recycled plastic is often poor, which means we are effectively downcycling. That is why our <strong>New proposal Minimum requirements for the recycled content of plastic packaging<\/strong>. I am convinced that this will make a real difference and we can already see the impact the announcements will have on the entire recycling value chain. Getting plastic waste into high-quality recycling is one of the most important points of the proposed legislation.\u201c<\/p><div id=\"packa-1191060785\" class=\"packa-inhalt packa-entity-placement\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66484c7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"66484c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u201eThe PPWR will apply immediately and directly and must be implemented. Pressure is being built up and the EU is determined, which we very much welcome. Keyword introduction of recyclates. There was initially a huge outcry that polyolefins could not be used in contact with food. Maybe not today, but we now have to pave the way to be able to fulfil the quotas by 2030.\u201c<\/p><p><strong>Sonja B\u00e4hr<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac09fb4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ac09fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Labelling is also harmonised<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0127e0a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0127e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new proposal also provides for a <strong>Harmonised labelling system for packaging<\/strong> before. Many companies had complained about the different national labelling regulations. \u201eThe harmonised system will probably be based on pictograms. So you don't even need a language,\u201c explains Trunk. \u201eThe respective <strong>In future, the pictogram will not only be displayed on the packaging, but also on the collection containers<\/strong>. This will finally put an end to consumer uncertainty, as they will be able to see at a glance where packaging should be disposed of properly.\u201c This will also have major benefits for the downstream value chain, because only with the right sorting in households will the recycling streams become more efficient, the quality of the recyclate better and the required quantities of recycled material achieved.<\/p><p>The planned Packaging Ordinance also regulates the <strong>Handling of biodegradable, compostable packaging<\/strong>. \u201eThere's a lot of greenwashing going on at the moment. With the new law, we are overcoming the grey areas, because in future it will be clearly defined what belongs in the biowaste stream and what belongs in material recycling.\u201c Pictograms will also provide consumers with guidance in this area.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5540d9b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5540d9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a681de exad-glass-effect-no exad-sticky-section-no\" data-id=\"0a681de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d04cfef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d04cfef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/multivac-Christian-TRAUMANN-683x1024.jpg\" class=\"attachment-large size-large wp-image-81584\" alt=\"Christian Traumann, CEO Multivac\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/multivac-Christian-TRAUMANN-683x1024.jpg 683w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/multivac-Christian-TRAUMANN-200x300.jpg 200w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/multivac-Christian-TRAUMANN-768x1152.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/multivac-Christian-TRAUMANN.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Christian Traumann, CEO Multivac (Image: Multivac)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-938de23 exad-glass-effect-no exad-sticky-section-no\" data-id=\"938de23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ca683 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25ca683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u201eWe all live together in the EU and we need rules. That's why the planned European packaging regulation is the right approach, but now we need to get down to the details. The VDMA had invited more than 50 EU politicians to present the challenges and solutions of the mechanical engineering industry in this context. Not one of them turned up.\u201c<\/p><p><strong>Christian Traumann<\/strong>, CEO of Multivac and board member of the VDMA Food Processing and Packaging Machinery Association on Tightly Packed TV Live at interpack 2023<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc759f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4bc759f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eAfter all, our political decision-makers announced in 2022 that <strong>all packaging must be recyclable by 2030<\/strong>. We are aware that there is currently a lot of packaging that is very difficult to recycle. In future, we will therefore divide packaging into different categories. The lowest category will then be completely banned from the market. This will give us a kind of ranking for each packaging, according to which it will be categorised according to its recyclability. The least recyclable packaging will then no longer be allowed on the market.\u201c This is intended to <strong>Create incentives, for example, to improve composite materials in beverage cartons to such an extent that<\/strong>, until the required recyclability is achieved.<\/p><p>It is also important that, within the framework of extended producer responsibility (EPR), the <strong>producers have to pay a fee for collection and later for end-of-life treatment<\/strong>, which is closely linked to recyclability. \u201eIf someone brings a mono-material onto the market that is easy to recycle, the fee is lower than for packaging that is difficult to recycle.\u201c In this way, the <strong>encourage the entire industry to further increase the recyclability of its packaging<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65421d2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"65421d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u201eHas the PPWR announcement caused an uproar? Yes, but not yet strongly enough. Individual associations from the plastics sector have spoken out, but I'm missing the outcry from the other associations. Many people don't yet realise the scope of what's coming. This affects not only the companies that produce packaging, but also their customers. In some cases, we see cluelessness and even an ostrich policy.\u201c<\/p><p><strong>Sonja B\u00e4hr<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a84045 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7a84045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep the helicopter view<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b16ccfc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b16ccfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/recyclinganlage-verpackungsmuell-hdpe-1024x555.jpg\" class=\"attachment-large size-large wp-image-81581\" alt=\"One of the most important points of the proposed legislation is to recycle plastic waste to a high standard.\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/recyclinganlage-verpackungsmuell-hdpe-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/recyclinganlage-verpackungsmuell-hdpe-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/recyclinganlage-verpackungsmuell-hdpe-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/recyclinganlage-verpackungsmuell-hdpe.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">One of the most important points of the proposed legislation is to recycle plastic waste to a high standard. (Image: \u201eWaste separation works\u201c \/ Holger Martens)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd973e6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"cd973e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eAccording to our rules for better regulation, we have <strong>involve all stakeholders, non-governmental organisations, European associations, national associations and large companies in the work from the outset<\/strong>. They were involved in the impact assessment and the drafting of the legislative proposal, because we need their data and a comprehensive view, not just the influence of individual interest groups. We have to keep a helicopter view, so to speak, and try to filter and process all this information.\u201c<\/p><p>A total of 519 interest groups and consumer organisations responded to the call for feedback on the EU Commission's draft and made constructive suggestions for changes and improvements. \u201eWe improved the draft once again with their help and were overwhelmed by the flood of feedback. The Commission's proposal is now finalised and in the hands of the co-legislators. We as <strong>The Commission is now only a moderator, facilitating the negotiations between the European Council and the Parliament.<\/strong> accompanied.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c076ea exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6c076ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Support from the industry for the new approach has been strong, says Trunk. Industry and member states are aware of the importance of the new regulation.<\/p><blockquote><p>\u201eThis is a big step forward. And it will change the national circumstances in the Member States. In the future, they will be the ones, with their market surveillance authorities, who will have to monitor our new rules and ensure that companies fulfil all sustainability requirements. We believe that the industry is aware of the economic benefits and savings that will come with the new regulation. We are still open to further fine-tuning. But the baseline should be to get the regulation through within this parliamentary term of the current European Parliament.\u201c<\/p><p><strong>Wolfgang Trunk<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4bcd103a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4bcd103a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41367286 exad-glass-effect-no exad-sticky-section-no\" data-id=\"41367286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-857a62e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"857a62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More news from the magazine <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bcf6224 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-posts\" data-id=\"4bcf6224\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:38,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115407 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-magazin-02-2026 tag-nachhaltigkeit-und-green-packaging tag-orbis-europe tag-packmittel-und-packstoffe tag-transportverpackung cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/batterien-sicher-und-nachhaltig-transportieren\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/orbis-batterietransport-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115408\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/orbis-batterietransport-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/orbis-batterietransport-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/orbis-batterietransport-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/orbis-batterietransport-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/orbis-batterietransport-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/orbis-batterietransport-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/orbis-batterietransport-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/orbis-batterietransport-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/orbis-batterietransport.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/batterien-sicher-und-nachhaltig-transportieren\/\" >\n\t\t\t\tTransporting batteries safely and sustainably\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe logistics of lithium-ion batteries require tested dangerous goods packaging and efficient circulation systems \u2013 such as Orbis Europe's robust plastic load carriers.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/batterien-sicher-und-nachhaltig-transportieren\/\" aria-label=\"Read more about transporting batteries safely and sustainably\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115401 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-greiner-packaging tag-kunststoff-und-verbunde tag-magazin-02-2026 tag-nachhaltigkeit-und-green-packaging tag-packmittel-und-packstoffe cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/greiner-drei-aktuelle-verpackungstrends\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/greiner-verpackung-im-wandel-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115402\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/greiner-verpackung-im-wandel-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/greiner-verpackung-im-wandel-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/greiner-verpackung-im-wandel-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/greiner-verpackung-im-wandel-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/greiner-verpackung-im-wandel-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/greiner-verpackung-im-wandel-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/greiner-verpackung-im-wandel-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/greiner-verpackung-im-wandel-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/greiner-verpackung-im-wandel.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/greiner-drei-aktuelle-verpackungstrends\/\" >\n\t\t\t\tPackaging in transition\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThree trends are currently clearly setting the direction in the packaging world. They influence strategic decisions, investments, and product developments in almost every packaging-intensive market. And they show that innovation needs to become not louder, but smarter.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/greiner-drei-aktuelle-verpackungstrends\/\" aria-label=\"Read more about Packaging in Transition\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115759 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-herrmann-ultraschall tag-nachhaltigkeit-und-green-packaging tag-qualitaetssicherung tag-verpackungstechnik cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/wenn-nachhaltigkeit-zur-prozessfrage-wird\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/HU-Header-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115762\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/HU-Header-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/HU-Header-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/HU-Header-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/HU-Header-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/HU-Header-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/HU-Header-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/HU-Header-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/HU-Header-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/HU-Header.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/wenn-nachhaltigkeit-zur-prozessfrage-wird\/\" >\n\t\t\t\tWhen sustainability becomes a process question\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tTechnologies like ultrasonic sealing are increasingly gaining importance against a current backdrop.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/wenn-nachhaltigkeit-zur-prozessfrage-wird\/\" aria-label=\"Read more about when sustainability becomes a process question\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115394 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-etikettieren-kennzeichnen-codieren tag-henkel tag-klebstoff tag-magazin-02-2026 tag-verschluesse-und-verschliesssysteme cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/prozess-statt-material-als-entscheidender-faktor\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115395\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/henkel-magazin.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/prozess-statt-material-als-entscheidender-faktor\/\" >\n\t\t\t\tProcess over material as the decisive factor\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tDiscussion around sustainable packaging traditionally focuses on materials, but a significant portion of emissions arises from processing, such as in gluing, sealing or labelling.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/prozess-statt-material-als-entscheidender-faktor\/\" aria-label=\"Read more about process rather than material as the decisive factor\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115576 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-getraenke tag-heuft tag-lebensmittel tag-qualitaetssicherung tag-verpackungstechnik cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/tiefere-einblicke-mehr-urteilskraft\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Heuft-Header-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115580\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Heuft-Header-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Heuft-Header-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Heuft-Header-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Heuft-Header-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Heuft-Header-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Heuft-Header-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Heuft-Header-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Heuft-Header-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Heuft-Header.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/tiefere-einblicke-mehr-urteilskraft\/\" >\n\t\t\t\tDeeper insights \u2013 enhanced judgment\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tApplied effectively, AI expands the boundaries of what can be detected in empty and full product inspection within the filling and packaging process.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/tiefere-einblicke-mehr-urteilskraft\/\" aria-label=\"Read more about Deeper Insight \u2013 Greater Judgement\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-115391 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-digitalisierung tag-etikettieren-kennzeichnen-codieren tag-interpack tag-magazin-02-2026 tag-securikett cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/securikett-regulatorische-pflichten\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-300x163.jpg\" class=\"attachment-medium size-medium wp-image-115392\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/securikett-dpp.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/securikett-regulatorische-pflichten\/\" >\n\t\t\t\tHow regulatory obligations become a competitive advantage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tSecurikett demonstrates how regulatory obligations can be transformed into real competitive advantages: through the intelligent combination of product safety, sustainability, and digital transparency.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/securikett-regulatorische-pflichten\/\" aria-label=\"Read more about how regulatory obligations can become a competitive advantage\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The EU is pursuing ambitious plans with the new draft of the European Packaging Regulation. We spoke to Dr Wolfgang Trunk.","protected":false},"author":1,"featured_media":81582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die EU verfolgt mit dem Neuentwurf der Europ\u00e4ischen Verpackungsverordnung ehrgeizige Pl\u00e4ne. Wir haben mit Dr. Wolfgang Trunk gesprochen. ","rank_math_focus_keyword":"verpackungsverordnung,eu,wolfgang trunk","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28],"tags":[65,60115,30,54,60109,31,32],"class_list":{"0":"post-81578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-dem-magazin","8":"tag-abfalltechnik-und-recycling","9":"tag-eu-verpackungsverordnung","10":"tag-interpack","11":"tag-kunststoff-und-verbunde","12":"tag-magazin-05-06-2023","13":"tag-nachhaltigkeit-und-green-packaging","14":"tag-packmittel-und-packstoffe","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/81578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=81578"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/81578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/81582"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=81578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=81578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=81578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}