{"id":81589,"date":"2023-06-22T14:27:56","date_gmt":"2023-06-22T12:27:56","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=81589"},"modified":"2023-06-12T14:38:51","modified_gmt":"2023-06-12T12:38:51","slug":"all-round-sustainable-hair-care","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/haarpflege-rundum-nachhaltig\/","title":{"rendered":"All-round sustainable hair care"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"81589\" class=\"elementor elementor-81589\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c866c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c866c40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62dd98 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b62dd98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1527b8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f1527b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Kao Salon Division aims to support the Kao Group's global sustainability goals with a sustainability strategy tailored specifically to the salon business. This involves both environmentally friendly formulations and sustainable packaging. Both aspects are now combined in the new Topchic Zero hair colour line.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5681224 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5681224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Japanese chemicals and cosmetics company <a href=\"https:\/\/packaging-journal.de\/?s=Kao+\">Kao<\/a> is represented worldwide with its products. In Europe, Kao is represented by its professional salon business alongside the consumer business and the British luxury cosmetics brand Molton Brown, whose global research and production is based in Darmstadt, Hesse. The best-known brand is Goldwell, which has now launched Topchic Zero, a new, all-round <strong>Sustainable hair colour line<\/strong> onto the market. The new product is made from predominantly natural ingredients, is vegan and almost completely biodegradable. Its <strong>Packaging even consists of up to 100 per cent recycled and recyclable packaging materials<\/strong>.<\/p><p>\u201eWe manufacture the tube from 100 per cent recycled aluminium, which has a considerably better energy balance than new aluminium,\u201c explains Manfred Lott, Director Packaging Development, Europe Research Laboratories at Kao.<strong> Packaging with a very good barrier<\/strong>. Plastic is generally not sufficient here in terms of barrier properties.\u201c Only the tube cap is made of PCR plastic material, but due to its small cross-section it has no negative impact on the barrier effect.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-559030220\"><div id=\"packa-1381220828\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fe9f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fe9f92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c263c98 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c263c98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df45ba5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"df45ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/KAO-Manfred-Lott-683x1024.jpg\" class=\"attachment-large size-large wp-image-81594\" alt=\"Manfred Lott, Director Packaging Development.\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/KAO-Manfred-Lott-683x1024.jpg 683w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/KAO-Manfred-Lott-200x300.jpg 200w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/KAO-Manfred-Lott-768x1152.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/06\/KAO-Manfred-Lott.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Manfred Lott, Director Packaging Development. (Image: Kao)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-de65f3b exad-glass-effect-no exad-sticky-section-no\" data-id=\"de65f3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e8f216 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1e8f216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eThe primary aim of all our packaging is to minimise the <strong>to reduce the amount of material used wherever possible<\/strong>\u201c, says Lott. In this case, the folding carton has been particularly successful. Not only is it made of lightweight but sturdy cardboard from certified sources, but it also does without a package leaflet. \u201eWith products such as hair colourants, there is a wealth of information that is normally contained in the package leaflet. However, we have now <strong>printed with all this information on the inside of the folding cartons, thus saving around 25 per cent of material<\/strong> in.\u201c A special perforation ensures that the folding carton can be opened easily and unfolded completely - giving consumers all the information they need at a glance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a58680 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3a58680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep all materials in the cycle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b38ea6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1b38ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to reducing packaging, the company is also concerned with recyclability. \u201e<strong>Folding boxboard is known to be very easy to recycle, as is the aluminium tube<\/strong>. There are collection systems worldwide that help to keep the material in circulation. The recyclability of our packaging is therefore very important to us, but it must not compromise product quality. And, of course, sustainable packaging must also be easy to process on our machines,\u201c explains Manfred Lott. \u201eHowever, our goal is to, <strong>no longer use packaging that cannot be recycled in the future.<\/strong> is. This is also what the EU wants with its planned <a href=\"https:\/\/packaging-journal.de\/news\/eu-verpackungsverordnung\/\">Packaging Ordinance<\/a> and we started developing solutions at an early stage.\u201c<\/p><p>And the use of recyclate is also to be further increased. In the current case, this is <strong>Aluminium from post-consumer recyclate<\/strong> has already succeeded. \u201eWe also already use recycled PET in the plastics sector, which is readily available on the market. However, recycled PP and PE are now also being used more and more.\u201c<\/p><p>In its sustainability strategy, Kao's salon business has set itself a number of goals, <strong>Produce half of its plastic-based packaging from recycled or bio-based materials by 2025<\/strong>. 80 per cent of all packaging should then be designed in such a way that it can be recycled. And secondary packaging will only be used if it is absolutely necessary - and if it is recyclable or made from recycled materials. At the production site for the global salon business in Darmstadt, Kao wants to minimise its <strong>CO<sub>2<\/sub>-emissions by 50 per cent compared to 2017<\/strong>. \u201eSustainability has been our core topic for several years now, in packaging development and beyond - not only because it is important for Kao as a company, but also because it is a customer requirement. Sustainability is playing an increasingly important role for our customers. And so we are focussing on the best possible compatibility of sustainability and function.\u201c\u00a0<\/p><p><a href=\"http:\/\/www.kao.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.kao.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8a671ac elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8a671ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee1c659 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ee1c659\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-298f0677 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"298f0677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More news from the magazine <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489730b6 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-posts\" data-id=\"489730b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:38,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113499 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-verpackungstechnik tag-audio tag-digitalisierung tag-lebensmittel tag-magazin-01-2026 tag-mettler-toldedo tag-verpackungstechnik cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113500\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\">\n\t\t\t\tIntelligent weighing technology saves resources\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tGreenyard is equipping its high-speed lines with intelligent weighing technology from Mettler-Toledo, thereby significantly reducing the safety margin during product filling.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\" aria-label=\"Read more about Intelligent weighing technology saves resources\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113494 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-green-packaging tag-kuenstliche-intelligenz tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-one-five tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113495\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\">\n\t\t\t\tFaster to sustainable packaging with AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe Hamburg-based start-up One.Five uses artificial intelligence to find the optimum packaging faster from the wide range of paper types and coating options.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\" aria-label=\"Read more about Faster to sustainable packaging with AI\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113491 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-green-packaging tag-kapag tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113492\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\">\n\t\t\t\tPaper packaging for special requirements\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe sister companies Kapag (Switzerland) and Oppboga (Sweden) support customers in switching from plastic to renewable raw materials with the renewable Changemaker paper and cardboard grades.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\" aria-label=\"Read more about Paper packaging for special requirements\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113886 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-audio tag-lebensmittel tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-optima tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113889\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\">\n\t\t\t\tFibre-based packaging: The path to industrial scaling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tFibre-based packaging is at a technological turning point. How is series production possible?\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\" aria-label=\"Read more about Fibre-based packaging: The path to industrial scaling\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113779 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-kolumne tag-magazin-01-2026 tag-packmittel-und-packstoffe cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-300x163.png\" class=\"attachment-medium size-medium wp-image-113780\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-300x163.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-1024x555.png 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-768x416.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-18x10.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-332x180.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-664x360.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-688x373.png 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-1044x566.png 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\">\n\t\t\t\tPackaging users | Irony in the luxury segment\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tIn his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\" aria-label=\"Read more about Packaging users | Irony in the luxury segment\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113801 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-audio tag-eu-verpackungsverordnung tag-kuenstliche-intelligenz tag-magazin-01-2026 tag-packmittel-und-packstoffe tag-software-und-steuern cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113804\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\">\n\t\t\t\tMore than a prompt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe start-up Pyx is managed by the founding team Stavros Kyriakidis and Otto Hefner.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\" aria-label=\"Read more about More than a prompt\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The Kao Salon Division supports the Kao Group's sustainability goals with environmentally friendly formulations and sustainable packaging.","protected":false},"author":1,"featured_media":81593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die Kao Salon Division unterst\u00fctzt die Nachhaltigkeitsziele der Kao Gruppe mit umweltvertr\u00e4glichen Formulierungen und nachhaltigen Verpackungen.","rank_math_focus_keyword":"haarpflege,nachhaltigkeit,kao","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28],"tags":[65,59666,59103,54,60109,31,32,1487,40],"class_list":{"0":"post-81589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-dem-magazin","8":"tag-abfalltechnik-und-recycling","9":"tag-faltschachtel","10":"tag-kao","11":"tag-kunststoff-und-verbunde","12":"tag-magazin-05-06-2023","13":"tag-nachhaltigkeit-und-green-packaging","14":"tag-packmittel-und-packstoffe","15":"tag-papier-pappe-karton","16":"tag-pharma-kosmetik-chemie","17":"cs-entry","18":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/81589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=81589"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/81589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/81593"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=81589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=81589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=81589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}