{"id":81589,"date":"2023-06-22T14:27:56","date_gmt":"2023-06-22T12:27:56","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=81589"},"modified":"2023-06-12T14:38:51","modified_gmt":"2023-06-12T12:38:51","slug":"all-round-sustainable-hair-care","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/haarpflege-rundum-nachhaltig\/","title":{"rendered":"All-round sustainable hair care"},"content":{"rendered":"
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The Kao Salon Division aims to support the Kao Group's global sustainability goals with a sustainability strategy tailored specifically to the salon business. This involves both environmentally friendly formulations and sustainable packaging. Both aspects are now combined in the new Topchic Zero hair colour line.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Japanese chemicals and cosmetics company Kao<\/a> is represented worldwide with its products. In Europe, Kao is represented by its professional salon business alongside the consumer business and the British luxury cosmetics brand Molton Brown, whose global research and production is based in Darmstadt, Hesse. The best-known brand is Goldwell, which has now launched Topchic Zero, a new, all-round Sustainable hair colour line<\/strong> onto the market. The new product is made from predominantly natural ingredients, is vegan and almost completely biodegradable. Its Packaging even consists of up to 100 per cent recycled and recyclable packaging materials<\/strong>.<\/p>

\u201eWe manufacture the tube from 100 per cent recycled aluminium, which has a considerably better energy balance than new aluminium,\u201c explains Manfred Lott, Director Packaging Development, Europe Research Laboratories at Kao. Packaging with a very good barrier<\/strong>. Plastic is generally not sufficient here in terms of barrier properties.\u201c Only the tube cap is made of PCR plastic material, but due to its small cross-section it has no negative impact on the barrier effect.<\/p>

\"\"<\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Manfred Lott, Director Packaging Development. (Image: Kao)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u201eThe primary aim of all our packaging is to minimise the to reduce the amount of material used wherever possible<\/strong>\u201c, says Lott. In this case, the folding carton has been particularly successful. Not only is it made of lightweight but sturdy cardboard from certified sources, but it also does without a package leaflet. \u201eWith products such as hair colourants, there is a wealth of information that is normally contained in the package leaflet. However, we have now printed with all this information on the inside of the folding cartons, thus saving around 25 per cent of material<\/strong> in.\u201c A special perforation ensures that the folding carton can be opened easily and unfolded completely - giving consumers all the information they need at a glance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Keep all materials in the cycle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In addition to reducing packaging, the company is also concerned with recyclability. \u201eFolding boxboard is known to be very easy to recycle, as is the aluminium tube<\/strong>. There are collection systems worldwide that help to keep the material in circulation. The recyclability of our packaging is therefore very important to us, but it must not compromise product quality. And, of course, sustainable packaging must also be easy to process on our machines,\u201c explains Manfred Lott. \u201eHowever, our goal is to, no longer use packaging that cannot be recycled in the future.<\/strong> is. This is also what the EU wants with its planned Packaging Ordinance<\/a> and we started developing solutions at an early stage.\u201c<\/p>