{"id":81780,"date":"2023-06-16T09:01:26","date_gmt":"2023-06-16T07:01:26","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=81780"},"modified":"2023-06-16T07:37:54","modified_gmt":"2023-06-16T05:37:54","slug":"printing-technology-for-beer-cans","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/drucktechnologie-fuer-bierdosen\/","title":{"rendered":"Printing technology for beer cans"},"content":{"rendered":"
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Heineken Enterprise has opted for H!GHEND printing technology from Ardagh Metal Packaging for a new beer for the French market. The process allows designs to be printed on the entire surface of the beverage cans.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A new craft beer from Heineken Entreprise - France utilises the H!GHEND from Ardagh Metal Packaging<\/a>, to communicate directly with consumers<\/strong>, to ensure that the flavoursome beer is enjoyed to the full. P\u00e9lican, a new lager with an alcohol content of 7.5 per cent, is an unfiltered beer, which is why small sediments can form at the bottom of the can. In order for the beer to develop its full character, it must be \u201ewoken up\u201c by turning the standard 500 ml can upside down and putting it back again. The message \u201cRetournez-Savourez\u201c (\"Turn and enjoy\") is printed on the can end and is made possible by the company's H!GHEND technology.<\/p>

\u201eWe are delighted that our customers recognise the creative potential of H!GHEND. The genius of the P\u00e9lican packaging is that it uses H!GHEND to bring the packaging and the product together and create an interactive moment for the consumer, not just as a gimmick but for practical reasons related to the flavour of the product. Our customer service teams are ready to help all customers realise their creative ideas through H!GHEND and our other customisation options.\u201c<\/p>

Gerlof Toenhake<\/strong>, Director Regional Sales at Ardagh Metal Packaging - Europe<\/p><\/blockquote>

The versatile printing technology enables high-quality decoration in CMYK colours, which is coordinated with the branding, increases the visual impact with HD graphics and creates special editions with differentiation. The design integrates the body of the P\u00e9lican can into the H!GHEND lid.<\/p>

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\u201eWe like to use cans because they are recyclable, produce less CO2<\/sub> and offer a large surface area for creative designs. With P\u00e9lican as a new brand, we wanted to stand out from the crowd. That's why we chose H!GHEND, to remind customers to engage in that moment of pleasure and ritual - the \u201eflip\u201c - that makes drinking unfiltered P\u00e9lican a special experience. Our P\u00e9li can is the result of a great collaboration with AMP: we really appreciated their expertise and creativity throughout the process.\u201c<\/p>

Margaux Planquart<\/strong>, Senior Craft Brands Manager, Heineken Entreprise<\/p><\/blockquote>

The new can will be available in France from September.\u00a0<\/p>

Source:\u00a0<\/em>Ardagh Metal Packaging\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on beverage packaging <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFIFA now permits sealed single-use plastic bottles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFollowing the publication of the stadium regulations for the 2026 Football World Cup, the association has clarified its requirements.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCanovation and Canpack are advancing the resealable beverage can\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tCanReseal is designed as a resealable can system for aluminium beverage cans.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFIFA bans reusable bottles from World Cup stadiums\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe regulations apply to all venues during the 2026 FIFA World Cup.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVetropack develops sustainable wine bottles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tVetropack is supporting the Austrian wine industry with two sustainable solutions: the weight of the classic 0.75-litre bottle has been significantly reduced, and at the same time, a new reusable bottle for wine has been developed.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEOL Group modernises end-of-line packaging at Austrian breweries\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe EOL Group has successfully modernised the end-of-line packaging at the Zwettl and Hirt breweries. Despite ongoing operations, the equipment was installed on schedule.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tUS convenience stores drive demand for foodservice packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFor packaging providers, the continuing shift towards high-margin in-store products is relevant.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Heineken Enterprise relies on the H!GHEND printing technology from Ardagh Metal Packaging, which is used to print the entire surface of cans.\u00a0","protected":false},"author":1,"featured_media":81784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Heineken Enterprise setzt auf die Drucktechnologie H!GHEND von Ardagh Metal Packaging, mit der die gesamte Oberfl\u00e4che von Dosen bedruckt wird.\u00a0","rank_math_focus_keyword":"druck,bierdose","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[60119,58783,48,81,59142,51],"class_list":["post-81780","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verpackungstechnik","tag-armagh-metal-packaging","tag-dose","tag-getraenke","tag-metall","tag-news-express","tag-verpackungsdruck-und-veredelung","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/81780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=81780"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/81780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/81784"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=81780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=81780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=81780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}