{"id":81780,"date":"2023-06-16T09:01:26","date_gmt":"2023-06-16T07:01:26","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=81780"},"modified":"2023-06-16T07:37:54","modified_gmt":"2023-06-16T05:37:54","slug":"printing-technology-for-beer-cans","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/drucktechnologie-fuer-bierdosen\/","title":{"rendered":"Printing technology for beer cans"},"content":{"rendered":"
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Heineken Enterprise has opted for H!GHEND printing technology from Ardagh Metal Packaging for a new beer for the French market. The process allows designs to be printed on the entire surface of the beverage cans.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A new craft beer from Heineken Entreprise - France utilises the H!GHEND from Ardagh Metal Packaging<\/a>, to communicate directly with consumers<\/strong>, to ensure that the flavoursome beer is enjoyed to the full. P\u00e9lican, a new lager with an alcohol content of 7.5 per cent, is an unfiltered beer, which is why small sediments can form at the bottom of the can. In order for the beer to develop its full character, it must be \u201ewoken up\u201c by turning the standard 500 ml can upside down and putting it back again. The message \u201cRetournez-Savourez\u201c (\"Turn and enjoy\") is printed on the can end and is made possible by the company's H!GHEND technology.<\/p>

\u201eWe are delighted that our customers recognise the creative potential of H!GHEND. The genius of the P\u00e9lican packaging is that it uses H!GHEND to bring the packaging and the product together and create an interactive moment for the consumer, not just as a gimmick but for practical reasons related to the flavour of the product. Our customer service teams are ready to help all customers realise their creative ideas through H!GHEND and our other customisation options.\u201c<\/p>

Gerlof Toenhake<\/strong>, Director Regional Sales at Ardagh Metal Packaging - Europe<\/p><\/blockquote>

The versatile printing technology enables high-quality decoration in CMYK colours, which is coordinated with the branding, increases the visual impact with HD graphics and creates special editions with differentiation. The design integrates the body of the P\u00e9lican can into the H!GHEND lid.<\/p>

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\u201eWe like to use cans because they are recyclable, produce less CO2<\/sub> and offer a large surface area for creative designs. With P\u00e9lican as a new brand, we wanted to stand out from the crowd. That's why we chose H!GHEND, to remind customers to engage in that moment of pleasure and ritual - the \u201eflip\u201c - that makes drinking unfiltered P\u00e9lican a special experience. Our P\u00e9li can is the result of a great collaboration with AMP: we really appreciated their expertise and creativity throughout the process.\u201c<\/p>

Margaux Planquart<\/strong>, Senior Craft Brands Manager, Heineken Entreprise<\/p><\/blockquote>

The new can will be available in France from September.\u00a0<\/p>

Source:\u00a0<\/em>Ardagh Metal Packaging\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on beverage packaging <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFrugalpac increases production of paper bottles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSince the Frugal Bottle's launch in 2020, over four million units have been produced.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCanpack increases sales of drinks cans\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tGrowth drivers were particularly the markets in the USA and India.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRapp's opts for single-use packaging from Elopak\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFruit juice manufacturer Rapp's is expanding its range with six varieties in Elopak packaging. This is intended to increase market share in the single-use shelf and cater to demand for regional products.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging trends are changing the craft beer market\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAlongside the materials question, there is increasing polarisation regarding packaging sizes.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"rPET<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeverage packaging becomes lightweight\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe beverage industry is under pressure: material reduction, recyclability and regulatory requirements are driving development - and leading to new solutions along the entire value chain.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBASF develops recyclable label adhesive for PET bottles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tBASF has developed a labelling adhesive that is fully compatible with PET bottle recycling processes. This supports the production of high-quality recyclate and fulfils new EU requirements.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Heineken Enterprise relies on the H!GHEND printing technology from Ardagh Metal Packaging, which is used to print the entire surface of cans.\u00a0","protected":false},"author":1,"featured_media":81784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Heineken Enterprise setzt auf die Drucktechnologie H!GHEND von Ardagh Metal Packaging, mit der die gesamte Oberfl\u00e4che von Dosen bedruckt wird.\u00a0","rank_math_focus_keyword":"druck,bierdose","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[60119,58783,48,81,59142,51],"class_list":{"0":"post-81780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verpackungstechnik","8":"tag-armagh-metal-packaging","9":"tag-dose","10":"tag-getraenke","11":"tag-metall","12":"tag-news-express","13":"tag-verpackungsdruck-und-veredelung","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/81780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=81780"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/81780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/81784"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=81780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=81780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=81780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}