{"id":81825,"date":"2023-06-19T08:52:21","date_gmt":"2023-06-19T06:52:21","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=81825"},"modified":"2023-06-19T08:52:23","modified_gmt":"2023-06-19T06:52:23","slug":"podcast-per-carton","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/podcast-pro-carton\/","title":{"rendered":"\ud83c\udfa7 Podcast: Pro Carton - \u201eA heart made of cardboard\u201c"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"81825\" class=\"elementor elementor-81825\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8a4a104 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8a4a104\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6897ce0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6897ce0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e8d14 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"69e8d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>After thirty years in the packaging industry, Winfried M\u00fchling is a familiar face to many. As Director of Marketing and Communication at ProCarton, he now mainly deals with fibre-based packaging materials and has lost his heart to cartonboard.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f956c1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2f956c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">The European Association of Cartonboard and Folding Carton Manufacturers keeps an eye on the market and all developments with continuous studies and surveys. A major topic here is sustainability.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78aa125 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"78aa125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/packaging-people.podigee.io\/8-pro-karton\/embed?context=external\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ca00e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"04ca00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Episode 8: \u201eA heart made of cardboard\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46a9c0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c46a9c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">At interpack 2023, Jan Malte Andresen spoke live in the trade fair TV studio with Winfried M\u00fchling about the results of the studies on cartonboard and consumer perception. M\u00fchling sees a pioneering role for cartonboard in terms of sustainability and the circular economy. According to the Carbon Footrpint study by ProCarton, the industry's efforts to reduce emissions are bearing fruit. Rethinking is continuing, especially when it comes to energy.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-4282760565\"><div id=\"packa-1016765869\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ab4ae elementor-blockquote--skin-quotation exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-blockquote\" data-id=\"b2ab4ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWe already use 62 per cent renewable energy in industry today. And the trend is continuing across the entire value chain. And perhaps the current high price of cardboard is also contributing to the fact that much more emphasis is being placed on reduction. Reducing waste - in other words, reducing rejects and then looking at saving energy step by step.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Podcast guest Winfried M\u00fchling<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1bbb4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"0f1bbb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/825053795?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d373f6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5d373f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">But the association has not only looked at the industry side. It also regularly conducts surveys among consumers. The last one came up with some exciting results regarding the role of packaging in purchasing decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eba2290 elementor-blockquote--skin-quotation exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-blockquote\" data-id=\"eba2290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAlmost 50 per cent of consumers in Europe have chosen a different product in the last 12 months simply because of the packaging. This shows the importance of packaging.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Podcast guest Winfried M\u00fchling<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-61f825f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"61f825f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23de742 exad-glass-effect-no exad-sticky-section-no\" data-id=\"23de742\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c220498 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"c220498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/packaging-people.podigee.io\/8-pro-karton\/embed?context=external\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d113d2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"0d113d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4f369641 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4f369641\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5962d6a8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5962d6a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb03992 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"bb03992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/packaging-people-podcast-cover-300x300.jpg\" class=\"attachment-medium size-medium wp-image-66321\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/packaging-people-podcast-cover-300x300.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/packaging-people-podcast-cover-1024x1024.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/packaging-people-podcast-cover-150x150.jpg 150w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/packaging-people-podcast-cover-768x768.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/packaging-people-podcast-cover-1320x1320.jpg 1320w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/packaging-people-podcast-cover.jpg 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c4bbf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"83c4bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>packaging people<\/strong>, the podcast from packaging journal and interpack will be published from August onwards <strong>once a month<\/strong>. It can be accessed via all known podcast portals, such as <a href=\"https:\/\/podcasts.apple.com\/podcast\/id1636322486\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/6thM2dFWaO2mHq9D5cVUOR\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, <a href=\"https:\/\/music.amazon.de\/podcasts\/670d2c18-edcb-4185-b2eb-80bf904edce9\/packaging-people\" target=\"_blank\" rel=\"noopener\">Amazon Music<\/a>, <a href=\"https:\/\/www.deezer.com\/show\/3915807\" target=\"_blank\" rel=\"noopener\">Deezer<\/a> or <a href=\"https:\/\/podcasts.google.com\/subscribe-by-rss-feed?feed=aHR0cHM6Ly9wYWNrYWdpbmctcGVvcGxlLnBvZGlnZWUuaW8vZmVlZC9tcDM%3D\" target=\"_blank\" rel=\"noopener\">Google Podcasts<\/a> and subscribed to. It is also available on the online pages of <a href=\"https:\/\/packaging-journal.de\/podcast\/\">packaging journal<\/a> and <a href=\"https:\/\/www.interpack.de\/de\/TIGHTLY_PACKED_Podcast\" target=\"_blank\" rel=\"noopener\">interpack<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"After thirty years in the packaging industry, Winfried M\u00fchling is a familiar face to many. As Director of Marketing and Communication at ProCarton, he now mainly deals with fibre-based packaging materials and has lost his heart to cartonboard.","protected":false},"author":7,"featured_media":81826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"Pro Carton","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[31,59787,32,1487,59786,58802],"class_list":{"0":"post-81825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-nachhaltigkeit-und-green-packaging","9":"tag-packaging-people","10":"tag-packmittel-und-packstoffe","11":"tag-papier-pappe-karton","12":"tag-podcast","13":"tag-pro-carton","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/81825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=81825"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/81825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/81826"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=81825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=81825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=81825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}