{"id":82221,"date":"2023-06-27T13:32:19","date_gmt":"2023-06-27T11:32:19","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=82221"},"modified":"2023-06-27T12:53:22","modified_gmt":"2023-06-27T10:53:22","slug":"beiersdorf-invests-in-start-up-depoly","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/beiersdorf-investiert-in-start-up-depoly\/","title":{"rendered":"Beiersdorf invests in start-up DePoly"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"82221\" class=\"elementor elementor-82221\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c0017b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c0017b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-847e247 exad-glass-effect-no exad-sticky-section-no\" data-id=\"847e247\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-770eb02 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"770eb02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Beiersdorf AG is investing in the Swiss start-up company DePoly SA. The company has developed a chemical recycling technology for currently non-recyclable plastic and polyester waste streams. With this investment, Beiersdorf is supporting the development of new recycling solutions for packaging in the cosmetics industry.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e13c444 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e13c444\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf7f4cb exad-glass-effect-no exad-sticky-section-no\" data-id=\"bf7f4cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e54b911 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e54b911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beiersdorf AG is investing in the Swiss start-up DePoly SA via its Oscar&amp;Paul Venture Capital Unit. Founded in 2020, the company has <strong>developed an innovative chemical recycling technology<\/strong>. In contrast to mechanical processes, this technology enables, <strong>mixed consumer and industrial waste streams that are difficult to recycle,<\/strong> z. The aim is to convert mixed plastics, mixed paints, contaminated plastic waste and polyester-based fabrics and fibres back into their main raw materials. The parties have agreed not to disclose the financial details of the investment.<\/p><blockquote><p>\u201eThe process developed by DePoly can be used to produce pioneering packaging materials for the cosmetics industry and the requirements prevailing there. <strong>We firmly believe in the potential of this technology<\/strong>, as it closes a crucial gap in the circular utilisation of PET by maintaining the desired quality standards.\u201c<\/p><p><strong>Michael Becker<\/strong>, Vice President Global Packaging Development R&amp;D at Beiersdorf<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-119a7a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"119a7a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dddf25 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7dddf25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48a3f13 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"48a3f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New solutions to improve the carbon footprint<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2b57aeb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2b57aeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c51bcdb exad-glass-effect-no exad-sticky-section-no\" data-id=\"c51bcdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cd85a3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0cd85a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of its Care Beyond Skin sustainability agenda, Beiersdorf is interested in new solutions that minimise CO<sub>2<\/sub>-balance of products and support the recyclability of materials. The recycling technology developed by DePoly <strong>a conversion of the substances at room temperature and standard pressure<\/strong> before. The process is therefore very energy-efficient.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-125229153\"><div id=\"packa-3867076042\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div><blockquote><p>\u201eOur technology has the potential to fundamentally change the life cycle of PET plastics and strengthen global efforts to tackle the climate problem. We are very pleased that Beiersdorf AG and other strategic investors are supporting us in this round to implement our solution on a larger scale.\u201c<\/p><p><strong>Samantha Anderson,<\/strong> CEO and co-founder of DePoly.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cd73fe5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cd73fe5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c8050 exad-glass-effect-no exad-sticky-section-no\" data-id=\"20c8050\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78bf888 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"78bf888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Demonstration plant in planning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c09f058 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c09f058\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87877cb exad-glass-effect-no exad-sticky-section-no\" data-id=\"87877cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0574830 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0574830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DePoly's CHF 12.3 million (approximately EUR 12.6 million) seed financing round was conducted jointly with BASF Venture Capital and Wingman Ventures, with participation from Beiersdorf, Infinity Recycling, CIECH Ventures and others. The proceeds of the financing round will enable DePoly to, <strong>accelerate the scale-up and development of its depolymerisation process and build a demonstration plant<\/strong>. The plant is expected to go into operation in 2024.<\/p><p>In the spirit of Beiersdorf's founding fathers, Oscar Troplowitz and Paul Beiersdorf, <strong>the Oscar&amp;Paul Beiersdorf Venture Capital Unit invests in innovative companies and start-ups.<\/strong> The aim of the unit is to create mutual value and jointly drive forward pioneering technologies and skincare innovations.<\/p><p><em>Source:<\/em> Beiersdorf<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1d80648e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1d80648e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fad87f2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5fad87f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3781a5a9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3781a5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beiersdorf - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e321ecd elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-posts\" data-id=\"e321ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:38,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-110662 post type-post status-publish format-standard has-post-thumbnail category-maerkte tag-beiersdorf tag-metall tag-nachhaltigkeit-und-green-packaging tag-packmittel-und-packstoffe cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/nivea-creme-dose-aus-recyceltem-aluminium-2\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/NIvea-natural-touch-300x163.jpg\" class=\"attachment-medium size-medium wp-image-110663\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/NIvea-natural-touch-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/NIvea-natural-touch-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/NIvea-natural-touch-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/NIvea-natural-touch-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/NIvea-natural-touch.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/nivea-creme-dose-aus-recyceltem-aluminium-2\/\" >\n\t\t\t\tNivea cream jar made from 95 percent recycled aluminium\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tWith Nivea Creme Natural Touch, Beiersdorf is launching the first additional variant to the classic cream in a tin made from 95 percent recycled aluminium.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/nivea-creme-dose-aus-recyceltem-aluminium-2\/\" aria-label=\"Read more about Nivea cream jar made from 95 percent recycled aluminium\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-109957 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-produkte tag-beiersdorf tag-magazin-06-2025 tag-marketing-und-design tag-metall tag-packmittel-und-packstoffe cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/nivea-hundert-jahre-blaue-dose\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/12\/nivea-100-Jahre-300x163.jpg\" class=\"attachment-medium size-medium wp-image-109958\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/12\/nivea-100-Jahre-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/12\/nivea-100-Jahre-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/12\/nivea-100-Jahre-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/12\/nivea-100-Jahre-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/12\/nivea-100-Jahre.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/nivea-hundert-jahre-blaue-dose\/\" >\n\t\t\t\tOne hundred years blue tin\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tSince 1925, the Nivea cream can has borne its deep blue colour, white lettering and round shape - a design that has remained stable over generations, markets and crises and is now celebrating its 100th birthday.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/nivea-hundert-jahre-blaue-dose\/\" aria-label=\"Read more about One hundred years of the blue can\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-108197 post type-post status-publish format-standard has-post-thumbnail category-marketing-und-design tag-beiersdorf tag-metall tag-packmittel-und-packstoffe tag-pharma-kosmetik-chemie cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/die-blaue-nivea-creme-dose-wird-100\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/10\/nivea-100-Jahre2-300x163.jpg\" class=\"attachment-medium size-medium wp-image-108198\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/10\/nivea-100-Jahre2-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/10\/nivea-100-Jahre2-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/10\/nivea-100-Jahre2-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/10\/nivea-100-Jahre2-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/10\/nivea-100-Jahre2.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/die-blaue-nivea-creme-dose-wird-100\/\" >\n\t\t\t\tThe blue Nivea cream jar is 100\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe iconic blue Nivea cream jar is one of the brand's icons and is celebrating its 100th anniversary this year.\u00a0\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/die-blaue-nivea-creme-dose-wird-100\/\" aria-label=\"Read more about The blue Nivea cream jar turns 100\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-104524 post type-post status-publish format-standard has-post-thumbnail category-green-packaging tag-beiersdorf tag-ecobeautyscore tag-nachhaltigkeit-und-green-packaging tag-packmittel-und-packstoffe tag-pharma-kosmetik-chemie tag-pj_home cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/nivea-und-eucerin-jetzt-mit-ecobeautyscore\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/beiersdorf-ecobeautyscore-300x163.jpg\" class=\"attachment-medium size-medium wp-image-104525\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/beiersdorf-ecobeautyscore-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/beiersdorf-ecobeautyscore-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/beiersdorf-ecobeautyscore-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/beiersdorf-ecobeautyscore-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2025\/07\/beiersdorf-ecobeautyscore.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/nivea-und-eucerin-jetzt-mit-ecobeautyscore\/\" >\n\t\t\t\tNivea and Eucerin now with EcoBeautyScore\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tBeiersdorf is one of the first cosmetics companies to publish the EcoBeautyScore for its Nivea and Eucerin facial care products.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/nivea-und-eucerin-jetzt-mit-ecobeautyscore\/\" aria-label=\"Read more about Nivea and Eucerin now with EcoBeautyScore\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-94328 post type-post status-publish format-standard has-post-thumbnail category-green-packaging tag-abfalltechnik-und-recycling tag-beiersdorf tag-metall tag-nachhaltigkeit-und-green-packaging tag-pharma-kosmetik-chemie cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/nivea-creme-dose-aus-recyceltem-aluminium\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-300x169.jpg\" class=\"attachment-medium size-medium wp-image-94334\" alt=\"Beiersdorf Nivea\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-300x169.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-1024x577.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-768x433.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-1536x865.jpg 1536w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-813x457.jpg 813w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-180x101.jpg 180w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-260x146.jpg 260w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-373x210.jpg 373w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-120x67.jpg 120w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu-1320x744.jpg 1320w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/07\/nivea-recycling-Alu.jpg 1640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/nivea-creme-dose-aus-recyceltem-aluminium\/\" >\n\t\t\t\tNivea cream jar now made from 80 percent recycled aluminium\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe Nivea cream can is now made from at least 80 per cent recycled aluminium. As a result, manufacturer Beiersdorf aims to save around 8,000 tonnes of carbon dioxide equivalents (CO2e) by 2025.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/nivea-creme-dose-aus-recyceltem-aluminium\/\" aria-label=\"Read more about Nivea cream jar now made from 80 percent recycled aluminium\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-85539 post type-post status-publish format-standard has-post-thumbnail category-green-packaging tag-aluminiumverpackung tag-beiersdorf tag-dose tag-nachhaltigkeit-und-green-packaging tag-packmittel-und-packstoffe tag-pharma-kosmetik-chemie cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/beiersdorf-macht-aluminium-dosen-nachhaltiger\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/09\/Beiersdorf-Aluminiumdose-300x163.jpg\" class=\"attachment-medium size-medium wp-image-85540\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/09\/Beiersdorf-Aluminiumdose-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/09\/Beiersdorf-Aluminiumdose-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/09\/Beiersdorf-Aluminiumdose-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2023\/09\/Beiersdorf-Aluminiumdose.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/beiersdorf-macht-aluminium-dosen-nachhaltiger\/\" >\n\t\t\t\tBeiersdorf makes aluminium cans more sustainable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tBeiersdorf is making a further contribution to climate protection and the establishment of a circular economy with more sustainable aluminium packaging. All deodorant cans filled at the new plant in Leipzig contain at least 50 percent recycled aluminium and are reduced in weight through material reduction.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/beiersdorf-macht-aluminium-dosen-nachhaltiger\/\" aria-label=\"Read more about Beiersdorf makes aluminium cans more sustainable\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Beiersdorf AG is investing in the Swiss start-up company DePoly SA. The company has developed a chemical recycling technology for currently non-recyclable plastic and polyester waste streams.","protected":false},"author":20,"featured_media":82222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Beiersdorf investiert in das Schweizer Startup DePoly. Das Unternehmen hat eine energieeffiziente chemische Recycling-Technologie entwickelt.","rank_math_focus_keyword":"DePoly","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[65,57568,60127,54],"class_list":{"0":"post-82221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"tag-abfalltechnik-und-recycling","9":"tag-beiersdorf","10":"tag-depoly","11":"tag-kunststoff-und-verbunde","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/82221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=82221"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/82221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/82222"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=82221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=82221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=82221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}