{"id":82514,"date":"2023-07-04T11:17:23","date_gmt":"2023-07-04T09:17:23","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=82514"},"modified":"2023-07-04T11:17:23","modified_gmt":"2023-07-04T09:17:23","slug":"rfid-for-reusable-packaging-from-mcdonalds","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/rfid-fuer-mehrwegverpackungen-von-mcdonalds\/","title":{"rendered":"RFID for McDonald's reusable packaging"},"content":{"rendered":"
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In France, McDonald's is introducing RFID hardware and software in its take-away restaurants and on its returnable packaging. The system from Checkpoint Systems is intended to optimise processes relating to reusable packaging.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The food-safe, heat- and water-resistant RFID solutions from Checkpoint<\/a> have been developed through laboratory tests and product consultations and are suitable for all reusable containers - from cups and bottles to chip trays. The packaging can be customised with a automated database monitored and tracked<\/strong> can be used. This database provides McDonald's<\/a> France Real-time data on stock levels - including type and quantity of containers<\/strong> - and replenishment requirements with an accuracy of up to 99 per cent. The automated track-and-trace function also allows restaurants to determine the location of nearby reusable packaging - for example, in the event that a container has been accidentally disposed of in a bin.<\/p>

\u201eWith the new French legislation that came into force at the beginning of this year, industry players are facing a unique challenge. Europe has set itself the goal of creating a circular economy within the next decade, and there are a number of obstacles along the way.\u201c<\/p>

Julien Thibult<\/strong>, RFID Sales Manager at Checkpoint France<\/p><\/blockquote>

\u201eAs brands and retailers are committed to paving the way to a greener future, they need to adapt their business practices accordingly - and preferably without negatively impacting their bottom line. We have developed an RFID solution that supports McDonald's France and meets their requirements. It not only enables the company to improve supply chain operations and transparency, but also to future-proof the brand's business in terms of the environment and natural resources.\u201c<\/p>

Frederic Boukara<\/strong>, Head of Business Unit France at Checkpoint Systems<\/p><\/blockquote>

Source:\u00a0<\/em>Checkpoint Systems<\/a><\/p>

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Further messages on packaging labelling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRedefining labelling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tLeibinger will present innovative approaches to marking technology at interpack 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPPWR and DPP: \u201eMore Opportunities Than Risks\u201c\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe implementation of PPWR and DPP puts labelling technologies to the test, as manufacturers must ensure that the new codes are compliant, high-quality, and permanently readable on the product or packaging. REA Elektronik offers the appropriate solutions.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRFID technology for optimised supply chains\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tTSC Auto ID will showcase innovative RFID solutions at interpack 2026, specifically tailored to optimise data-driven processes.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tModular labelling solutions in focus\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAt interpack 2026, Herma will demonstrate how modular labelling technology meets diverse requirements in packaging lines.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSaica Flex Deeside invests in coating technology\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company is strengthening its position in the UK label market.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tNew coating technology improves anti-counterfeiting\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSecurikett has developed an innovative coating technology that makes security labels more resistant to counterfeiting and opens up new design possibilities.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"In France, McDonald's is introducing RFID hardware and software from Checkpoint in take-away restaurants and on returnable packaging.","protected":false},"author":1,"featured_media":82518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"In Frankreich f\u00fchrt McDonald's RFID-Hardware und -Software von Checkpoint in Take-Away-Restaurants und auf den Mehrwegverpackungen ein.","rank_math_focus_keyword":"mehrwegverpackung,RFID","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[59556,42,38,58765,59698,59142],"class_list":{"0":"post-82514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verpackungstechnik","8":"tag-checkpoint-systems","9":"tag-etikettieren-kennzeichnen-codieren","10":"tag-lebensmittel","11":"tag-mcdonalds","12":"tag-mehrweg","13":"tag-news-express","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/82514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=82514"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/82514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/82518"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=82514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=82514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=82514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}