{"id":82514,"date":"2023-07-04T11:17:23","date_gmt":"2023-07-04T09:17:23","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=82514"},"modified":"2023-07-04T11:17:23","modified_gmt":"2023-07-04T09:17:23","slug":"rfid-for-reusable-packaging-from-mcdonalds","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/rfid-fuer-mehrwegverpackungen-von-mcdonalds\/","title":{"rendered":"RFID for McDonald's reusable packaging"},"content":{"rendered":"
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In France, McDonald's is introducing RFID hardware and software in its take-away restaurants and on its returnable packaging. The system from Checkpoint Systems is intended to optimise processes relating to reusable packaging.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The food-safe, heat- and water-resistant RFID solutions from Checkpoint<\/a> have been developed through laboratory tests and product consultations and are suitable for all reusable containers - from cups and bottles to chip trays. The packaging can be customised with a automated database monitored and tracked<\/strong> can be used. This database provides McDonald's<\/a> France Real-time data on stock levels - including type and quantity of containers<\/strong> - and replenishment requirements with an accuracy of up to 99 per cent. The automated track-and-trace function also allows restaurants to determine the location of nearby reusable packaging - for example, in the event that a container has been accidentally disposed of in a bin.<\/p>

\u201eWith the new French legislation that came into force at the beginning of this year, industry players are facing a unique challenge. Europe has set itself the goal of creating a circular economy within the next decade, and there are a number of obstacles along the way.\u201c<\/p>

Julien Thibult<\/strong>, RFID Sales Manager at Checkpoint France<\/p><\/blockquote>

\u201eAs brands and retailers are committed to paving the way to a greener future, they need to adapt their business practices accordingly - and preferably without negatively impacting their bottom line. We have developed an RFID solution that supports McDonald's France and meets their requirements. It not only enables the company to improve supply chain operations and transparency, but also to future-proof the brand's business in terms of the environment and natural resources.\u201c<\/p>

Frederic Boukara<\/strong>, Head of Business Unit France at Checkpoint Systems<\/p><\/blockquote>

Source:\u00a0<\/em>Checkpoint Systems<\/a><\/p>

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Further messages on packaging labelling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tProcess over material as the decisive factor\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tDiscussion around sustainable packaging traditionally focuses on materials, but a significant portion of emissions arises from processing, such as in gluing, sealing or labelling.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLeibinger presents new marking class for 2D code printing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tLeibinger presents 2DJET, a new solution for printing 2D codes. The system enables razor-sharp results at high speeds.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHow regulatory obligations become a competitive advantage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSecurikett demonstrates how regulatory obligations can be transformed into real competitive advantages: through the intelligent combination of product safety, sustainability, and digital transparency.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRobust labelling for the food industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tElried will present labelling solutions for maximum system availability at interpack 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRedefining labelling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tLeibinger will present innovative approaches to marking technology at interpack 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPPWR and DPP: \u201eMore Opportunities Than Risks\u201c\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe implementation of PPWR and DPP puts labelling technologies to the test, as manufacturers must ensure that the new codes are compliant, high-quality, and permanently readable on the product or packaging. REA Elektronik offers the appropriate solutions.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"In France, McDonald's is introducing RFID hardware and software from Checkpoint in take-away restaurants and on returnable packaging.","protected":false},"author":1,"featured_media":82518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"In Frankreich f\u00fchrt McDonald's RFID-Hardware und -Software von Checkpoint in Take-Away-Restaurants und auf den Mehrwegverpackungen ein.","rank_math_focus_keyword":"mehrwegverpackung,RFID","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[59556,42,38,58765,59698,59142],"class_list":{"0":"post-82514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verpackungstechnik","8":"tag-checkpoint-systems","9":"tag-etikettieren-kennzeichnen-codieren","10":"tag-lebensmittel","11":"tag-mcdonalds","12":"tag-mehrweg","13":"tag-news-express","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/82514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=82514"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/82514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/82518"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=82514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=82514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=82514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}