{"id":83490,"date":"2023-07-25T13:58:59","date_gmt":"2023-07-25T11:58:59","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=83490"},"modified":"2023-07-31T09:46:58","modified_gmt":"2023-07-31T07:46:58","slug":"alpla-launches-new-brand-alplarecycling","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/alpla-launcht-neue-marke-alplarecycling\/","title":{"rendered":"Alpla launches new Alplarecycling brand"},"content":{"rendered":"
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The Alpla Group operates 13 recycling plants, including four joint ventures with regional partners, and aims to process at least 25 per cent post-consumer material (PCR) by 2025. The plastic packaging company is now bundling all activities under the new Alplarecycling brand.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Alpla has been investing in the Development of own recycling capacities<\/strong>. After investing millions in new sites in South Africa, Romania and Thailand as well as an expansion in Poland, Alpla is now bundling all activities under the new Alplarecycling brand.<\/p>

Alpla relies on mechanical recycling<\/strong> and has been investing more than 50 million euros annually in the global expansion of its activities since 2021. Through new plants, the expansion of existing facilities, joint ventures and strategic acquisitions, the has since doubled its annual installed and projected output capacity to 350,000 tonnes of PCR material.<\/strong> Including the recently announced new building in South Africa and the expansion in Poland, the annual capacity is 266,000 tonnes of rPET (recycled PET) and 84,000 tonnes of rHDPE (recycled HDPE).<\/p>

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Alpla has been focussing on the recycling of plastics for years and is now bundling all recycling activities under the new Alplarecycling brand. (Image: Alpla)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Around 1,100 employees take care of recycling at Alpla. In addition to the production of high-quality rPET and rHDPE, the company focuses on the development of sustainable packaging solutions with a high recycled content, optimum recyclability and low weight. The growing importance of the recycling division, the strong expansion and increasing demand<\/strong> led to the foundation of the brand Alpine recycling<\/a> including its own website. All information about recycling at Alpla, the available products and the locations of the recycling plants and joint ventures can be found there at a glance.<\/p>

\u201eEvery year, we produce even more high-quality, affordable and sustainable packaging from used packaging. By producing, developing and optimising the material ourselves, we ensure quality and quantity while strengthening regional and national recycling loops. Recycling the plastics reduces CO2<\/sub>-consumption by up to 90 per cent, reduces waste and creates added value and jobs at the locations.\u201c<\/p>

Philipp Lehner<\/strong>CEO<\/p><\/blockquote>

\u201eOur many years of expertise and access to our own materials give our customers a competitive advantage. The new brand is a clear commitment to recycling and to our expansion plans in growth markets<\/strong>\u201c, explains Dietmar Marin, Managing Director Recycling Division at Alpla. In the coming years, the company will be stepping up its activities in southern Africa, the Middle East and the Asia-Pacific region, among others. \u201eInterest in sustainable packaging is growing worldwide. We are present as pioneers in all regions of the world<\/strong> and already a strong partner for future solutions,\u201c emphasises Marin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Recycling target: 25 per cent PCR material share by 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Alpla currently processes 20 per cent PCR material and aims to increase this proportion to at least 25 per cent by 2025. In addition All packaging solutions must be fully recyclable by then<\/strong>. The company has been part of the New Plastics Economy, an initiative of the Ellen MacArthur Foundation, since 2018. \u201eWe firmly believe in plastic as a recyclable material<\/strong> and the success of closed \u201abottle-to-bottle\u2018 cycles. With our commitment, we want to create infrastructures in as many countries as possible, raise awareness and thus generate added value for the environment, the economy and society,\u201c says G\u00fcnther Lehner, Chairman of the Company Advisory Board.<\/p>

Source<\/em>Alpla<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Alpla - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\ud83c\udfa7 Podcast: Philipp Lehner from the ALPLA Group\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tWorld recycling record, 70 years of Alpla and clear words on regulation: Philipp Lehner, CEO of the Alpla Group, talks about innovation, responsibility and the future of plastic packaging in the new podcast - and why he warns Europe against over-regulation.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"ALPLA<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFrom laundry room to global brand: ALPLA celebrates 70 years of packaging innovation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tALPLA celebrates 70 years of packaging history - from its beginnings in a laundry room to its own machine developments and its international orientation with a focus on recycling and sustainable solutions.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAlpla with new management in Western Europe\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tRoland Wallner takes over the position of Managing Director Western Europe at Alpla on 1 April.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAlpla opens second plant in Thailand\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAlpla expands in the Asia-Pacific growth region and opens a second site in Thailand, which combines all production technologies, a technical centre and the one-stop shop for Design STUDIOa.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tALPLA expands into HDPE recycling in Brazil\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe packaging and recycling specialist ALPLA is strengthening its recycling activities in South America and acquiring a majority stake in the Brazilian company Clean Bottle. With this new partnership, ALPLA aims to secure the supply of high-quality recycling material.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Alpla<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAlpla launches dual training programme in the USA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAlpla invests in a Learning & Development Hub in Iowa City and introduces the apprenticeship model established in Austria and Germany to the USA.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The Alpla Group operates 13 recycling plants, four of which are joint ventures with regional partners. The plastic packaging company is now bundling all activities under the new Alplarecycling brand.","protected":false},"author":20,"featured_media":83491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die Alpla Group betreibt 13 Recyclingwerke und b\u00fcndelt jetzt alle Aktivit\u00e4ten unter der neuen Marke Alplarecycling.","rank_math_focus_keyword":"alplarecycling","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[65,58753,60183,43,54],"class_list":{"0":"post-83490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-abfalltechnik-und-recycling","9":"tag-alpla","10":"tag-alplarecycling","11":"tag-aus-den-unternehmen","12":"tag-kunststoff-und-verbunde","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/83490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=83490"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/83490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/83491"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=83490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=83490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=83490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}