{"id":83537,"date":"2023-07-27T09:22:52","date_gmt":"2023-07-27T07:22:52","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=83537"},"modified":"2023-07-27T09:22:52","modified_gmt":"2023-07-27T07:22:52","slug":"court-bans-dm-label-environmentally-neutral","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/gericht-verbietet-dm-label-umweltneutral\/","title":{"rendered":"Court bans dm labels \"environmentally neutral\" and \"climate neutral\""},"content":{"rendered":"
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The drugstore chain dm is not allowed to advertise its products as \"climate-neutral\" or even \"environmentally neutral\" as before. This has now been decided by the Karlsruhe Regional Court. Deutsche Umwelthilfe (DUH) had filed a lawsuit against dm.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DUH had filed a lawsuit against dm because neither the products advertised as \"climate neutral\" nor \"environmentally neutral\" nor the company's website provided sufficient information for consumers on how to compensate for climate-damaging emissions or environmental impacts. Furthermore, the regional court confirmed DUH's criticism of the compensation projects<\/strong>. Consumers cannot understand how the claimed compensation payments are intended to neutralise the overall climate and environmental impact.<\/p>

\"Today's judgement against the drugstore chain dm is a milestone for consumer protection. The drugstore chain is no longer allowed to advertise products as \"climate neutral\" or \"environmentally neutral\". So far, too little information has been provided on how the supposed climate neutrality is achieved and the emission credits purchased for a forest protection project in the Peruvian Amazon are also unsuitable for neutralising the climate impact of the advertised products. Our success in court shows that The time when companies deceive consumers with supposed climate neutrality is over.\"<\/p>

J\u00fcrgen Resch<\/strong>, Federal Managing Director of DUH<\/p><\/blockquote>

The DUH calls for a general ban on misleading advertising claims<\/strong>that claim products, companies or services are \"climate neutral\". Since May 2022, the environmental and consumer protection organisation Legal proceedings against 24 companies<\/strong> and called on them to abandon advertising with supposed \"climate neutrality\" for various reasons.<\/p>

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Retail companies and industry are increasingly advertising products and services as \"climate-neutral\", \"climate-positive\" or with similar terms. This applies to air travel, fuels, food and cosmetics, for example. In reality the companies either completely or partially conceal how they are supposedly offsetting climate-damaging emissions<\/strong> or refer to dubious offsetting projects, which usually only receive a small amount of money. However, hardly any emissions are saved. Verifiable information on payments, projects and actual climate impact is sometimes unavailable or incomprehensible to consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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dm: New label \"act environmentally neutral\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The company is convinced that with the \"Pro Climate\" products make an effective contribution to the environment<\/strong>emphasises Kerstin Erbe, dm Managing Director responsible for Product Management and Sustainability, in a reaction to the Karlsruhe ruling.<\/p>

Moreover, the company had already made its decision in autumn 2022, regardless of today's ruling, no longer advertise \"climate neutral\" with the ClimatePartner label in its current form on its own-brand products<\/strong>. His \"Pro Climate\" products have also been further developed in the meantime and are now being the new \"environmentally neutral action\" seal<\/strong>. The environmental impact of products labelled in this way has been reduced wherever possible.<\/p>

dm now intends to analyse the court's written reasoning and then decide together with Greenzero how to proceed.<\/strong> Greenzero is responsible for the scientific approach to environmental neutrality.<\/p>

Sources:<\/em> DUH \/ dm<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DUH - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"the<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDUH presents legal opinion on municipal packaging tax\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA municipal packaging tax does not legally conflict with the national single-use plastic fund and can be introduced by local authorities without hesitation. This is the conclusion of a legal opinion commissioned by Deutsche Umwelthilfe (DUH).\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPlanned extension of the reusable packaging obligation meets with criticism\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFederal Environment Minister Steffi Lemke (Greens) is planning to significantly extend the requirements for more reusable packaging in the catering and retail sectors. Criticism has come from industry and environmental organisations alike. Read the reactions to the ministry's plans here.\u00a0\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"According<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRevision of the Packaging Act not sufficient\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe DUH, IK and BdS criticise the key points for the revision of the Packaging Act by the Federal Ministry for the Environment as inadequate.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPolitical alliance calls for ambitious promotion of reusable packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAt the European Reuse Conference, 80 organisations from civil society and business called on the EU Parliament and the Council of Ministers to enshrine ambitious waste prevention targets and reusable quotas in the planned EU packaging regulation.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLegal dispute between Lidl and German Environmental Aid\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tDeutsche Umwelthilfe is taking legal action against Lidl's accusation of spreading false claims about its disposable plastic bottles.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"DUH<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDUH criticises Lidl's single-use plastic campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tDeutsche Umwelthilfe criticises Lidl's single-use plastic campaign. It conceals the unfavourable eco-balance results.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The drugstore chain dm is not allowed to advertise its products as \u201eclimate neutral\u201c or \u201eenvironmentally neutral\u201c as before. This has now been decided by the Karlsruhe Regional Court. Deutsche Umwelthilfe (DUH) had filed a lawsuit against dm.","protected":false},"author":20,"featured_media":83539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Das Landgericht Karlsruhe hat entschieden, dass dm seine Produkte nicht mehr als \"klimaneutral\" oder \"umweltneutral\" bewerben darf. ","rank_math_focus_keyword":"umweltneutral,dm","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[43,59222,32],"class_list":{"0":"post-83537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-aus-den-unternehmen","9":"tag-dm","10":"tag-packmittel-und-packstoffe","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/83537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=83537"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/83537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/83539"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=83537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=83537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=83537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}