{"id":83749,"date":"2023-09-14T10:34:12","date_gmt":"2023-09-14T08:34:12","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=83749"},"modified":"2023-09-11T15:37:58","modified_gmt":"2023-09-11T13:37:58","slug":"english-2023-07-kneipp","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/english-2023-07-kneipp\/","title":{"rendered":"The path to more sustainability in cosmetics packaging"},"content":{"rendered":"
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Anyone who wants to make cosmetics packaging more sustainable faces various hurdles. Not every option that appears environmentally friendly at first glance is always the most sensible solution. Therefore, it is important to constantly explore new avenues, try out and establish materials and, where necessary, initiate a system change.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Packaging has become a gigantic global problem - whether due to the high consumption of primary resources or the ever-growing problem of petroleum-based plastic waste. Since they are indispensable in the handling of numerous products, a fundamental reevaluation is called for. The EU is also planning to introduce stricter requirements in its new packaging regulation, for example with regard to the use of recycled materials and recyclability.\u00a0<\/p>

Companies face challenges when developing new packaging: What is more sustainable? Bath additives in glass bottles? Glass is considered a sustainable material mainly because of its good recycling rate - but the bigger the bottle, the heavier it is and the more CO\u2082 it produces during transport. Plastic? It's lighter - but in its conventional form it consists of fossil raw materials that damage our natural habitats and their biodiversity even as they are extracted. The industry is challenged to look for new solutions step by step. For Kneipp, this means thinking in cycles, designing packaging that conserves resources and developing alternatives to petroleum-based materials such as plastic.\u00a0<\/p>

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Away from petroleum-based plastic - with suitable alternatives <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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When it comes to designing more environmentally friendly packaging, one approach is clear for Kneipp: moving away from plastic. In doing so, Kneipp relies on the use of natural, renewable raw materials such as cork and silphia paper, established materials such as glass, and bio-based plastic alternatives such as paper blend and forewood. Openness is needed here. After all, we don't know today what the best solution will be tomorrow. It often makes sense to combine different approaches.<\/p>

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One example: the packaging of Kneipp's almond blossom creams and foot butter, which won the Red Dot Design Award. The lid of these products is made of the forewood material developed by the Stuttgart-based start-up Rezemo, which is produced entirely from renewable raw materials. It contains PEFC-certified wood fibres from forests in southern Germany, which are a by-product of the wood-processing industry, as well as binders made from corn or sugar cane. The jar is made of 35-40 per cent recycled glass, the label of FSC-certified paper with easy-to-wash adhesive, and the inner sealing disc of sugarcane-based polyethylene.<\/p>