{"id":83936,"date":"2023-08-08T10:14:03","date_gmt":"2023-08-08T08:14:03","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=83936"},"modified":"2023-08-08T11:34:43","modified_gmt":"2023-08-08T09:34:43","slug":"hajok-relaunch-alpia-becomes-colourful","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/hajok-relaunch-alpia-wird-bunt\/","title":{"rendered":"Packaging relaunch: Alpia becomes colourful"},"content":{"rendered":"
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The Alpia chocolate brand from Stollwerck has been given a colourful and modern packaging design following the extensive relaunch by Hamburg brand agency Hajok Design.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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For almost 120 years, Alpia has stood for sweet chocolate indulgence in the unmistakable pink colour. A comprehensive brand and packaging relaunch was to rejuvenate and enhance the brand<\/strong>. With a clear structure, strong typography and modern staged photography, Hajok Design has developed a packaging design with its finger on the pulse of the times.<\/p>

Combined with the respective variety colour, the characteristic pink remains as Alpia's feature and is brought into focus in an emotional way by the new brand pattern. The colour blocking also makes it easier to differentiate between the 12 different chocolate bars<\/strong>.<\/p>

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\u201eFollowing the relaunch, the well-known Stollwerck brand has a more contemporary and self-confident image. We wanted to focus more on the iconic Alpine rue and the exciting product variety with special flavours such as Sunny Orange. The packaging now stands out much better on the shelf. This allows German consumers to rediscover Alpia as a strong and established brand.\u201c<\/p>

Dennis Dominguez<\/strong>, Design Director Hajok Design.<\/p><\/blockquote>

The Hajok team has been creating packaging designs for the Stollwerck company for three years now. In addition to Alpia, Hajok is also the lead agency responsible for the design of Sarotti Tiamo, Cherry N\u00b0, Eszet and Alpia Veggie Love, among others. The Alpia relaunch with a total of 12 bars and two snack varieties<\/strong> was the largest project to date.<\/p>

Source:<\/em> Hajok Design<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hajok - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAward for Naschnatur redesign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Hamburg-based brand agency Hajok Design has redesigned the packaging of the Naschnatur mini ice-cream cakes and has been honoured with the German Design Award.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAward for gin design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Hajok Design agency received the bronze award at the Pentawards for the packaging design of its own #stillthirsty Gin.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Alpia<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging relaunch: Alpia becomes colourful\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Alpia chocolate brand from Stollwerck has been given a colourful and modern packaging design following the extensive relaunch by Hamburg brand agency Hajok Design.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Gin<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHajok creates its own gin for the anniversary\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tTo mark the agency's 25th anniversary, Hajok Design is presenting a special project, #stillthirsty Gin, which combines almost all of the Hamburg-based brand agency's expertise.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRed Dot Award for HAJOK Design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe brand and packaging design agency HAJOK is delighted to receive a new award! The packaging design for Melitta Manufaktur Bremen's coffee varieties has been honoured with a Red Dot Award for Brands & Communication Design 2022.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTender fillets and an important price\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Hamburg design agency Hajok is honoured with the international award for brand management for the Appel delicatessen brand relaunch.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The Alpia chocolate brand from Stollwerck has been given a colourful and modern packaging design following the extensive relaunch by Hamburg brand agency Hajok Design.","protected":false},"author":20,"featured_media":83937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die Schokoladenmarke Alpia von Stollwerck zeigt sich nach dem umfangreichen Relaunch der Hamburger Markenagentur Hajok Design im bunten Packaging Design.","rank_math_focus_keyword":"relaunch","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[58682,46,71],"class_list":{"0":"post-83936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-hajok-design","9":"tag-marketing-und-design","10":"tag-suesswaren","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/83936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=83936"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/83936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/83937"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=83936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=83936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=83936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}