{"id":84021,"date":"2023-08-09T11:55:04","date_gmt":"2023-08-09T09:55:04","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=84021"},"modified":"2023-08-09T13:04:32","modified_gmt":"2023-08-09T11:04:32","slug":"sustainable-display-for-chocolate","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/nachhaltiges-display-fuer-schokolade\/","title":{"rendered":"Sustainable display for chocolate"},"content":{"rendered":"
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Sustainability took centre stage when developing the displays for the relaunch and product expansion of Jokolade. Thimm developed a solution that, according to the company, consists of 100 per cent recyclable corrugated cardboard and thus also supports the circular economy.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Fairtrade-certified chocolate \u201eJokolade\u201c from presenter Joko Winterscheid is produced with a focus on Focus on responsibility, sustainability and transparency<\/strong>. The young company aims to raise awareness of abuses in the cocoa industry and improve production conditions. Two years after the launch of the first Jokolade varieties, the recipes of the existing varieties have now been improved and the range expanded: to coincide with the start of summer, Jokolade is launching a limited-edition summer variety as well as chocolate bars. In order to strengthen the brand presence at the POS for this occasion with a secondary placement, Jokolade is relying on a customised display<\/strong> from Thimm<\/a>.<\/p>

Sustainability also played a central role in the development of the filigree 1\/4 display. The 155 cm high display was produced in stable EE flute produced from testliner paper made from 100 per cent recycled fibres.<\/strong>, paper, i.e. recycled paper. The natural brown colour of the outer cover is also part of the display's design concept: both the base and the folded, angled tray with a total of six facings were therefore printed with the Jokolade brand name in black in a minimalist style. The display also attracts attention thanks to the Communication surfaces on the topper and on the coloured panels<\/strong> on them. These were printed Elements digitally printed with environmentally friendly, water-based colours<\/strong>.<\/p>

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(Image: Thimm) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The topper was manufactured in such a way that it can be easily inserted into the tray using two corrugated cardboard tabs at the bottom. This is the The longevity of the display benefits from the fact that the top sign can be replaced in a few simple steps when a new promotion is launched at the POS<\/strong>. The same applies to the bezels in the display tray itself: These can be arranged variably in the display. This also applies to the product trays in which the bars and tablets are presented. The placement of the panels allows the customer's attention to be focussed on the products at the POS.<\/p>

The rear wall of the product trays, from which the chocolate bars and tablets are removed by the end customer, is slightly slanted backwards. This helps to ensure that the products tip backwards rather than forwards when they are removed. In this way shelves or in the display, the end consumer always has a direct view of the front of the product.<\/strong>.<\/p>

In order to compensate for the angle so that the product trays can be placed straight in the facings, the Entire display tray designed at an identical angle<\/strong>. This makes it easy to pick up the products and view the display. The bevelled display tray is attached to the base, ensuring a straight stand. As only paper is used for the entire construction of the customised display and no additional plastic parts are used, the Display completely returned to the material cycle<\/strong> become.<\/p>

Source:\u00a0<\/em>Thimm<\/a><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More messages about displays<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBusiness operations of pod GmbH continue in full\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company develops and produces customised advertising displays and packaging for product presentations at the point of sale.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tdm relies on reusable displays from CHEP\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tdm and CHEP are focussing on reusable POS displays made from recycled plastic. The Europe-wide introduction is intended to conserve resources, reduce CO\u2082 emissions and make retail processes more efficient.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tChep and RTG sign cooperation agreement\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFor the industry, the agreement between Chep and the RTG Retail Trade Group means more efficient logistics processes.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRealignment at Schoepe Display\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn 2024, the Van Genechten Packaging Group (VGP) acquired 70 per cent of the company shares.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tConserving resources with a reusable display\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA sustainable promotion campaign with Chep's reusable Q+ Reusable Displays is starting on dm sales floors.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t3D configurator for reusable displays\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackservice and HB RTS have developed a 3D online configurator with which the Loopos reusable displays can be visualised.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"For Jokolade, Thimm develops a recyclable display for the PoS made of corrugated cardboard that can be returned to the material cycle.","protected":false},"author":1,"featured_media":84022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Thimm entwickelt f\u00fcr Jokolade ein recycelbares Display f\u00fcr den PoS aus Wellpappe, die in den Wertstoffkreislauf zur\u00fcckgef\u00fchrt werden kann.","rank_math_focus_keyword":"display,thimm,nachhaltig","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[65,59152,38,31,32,1487,71,59054],"class_list":{"0":"post-84021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-abfalltechnik-und-recycling","9":"tag-display","10":"tag-lebensmittel","11":"tag-nachhaltigkeit-und-green-packaging","12":"tag-packmittel-und-packstoffe","13":"tag-papier-pappe-karton","14":"tag-suesswaren","15":"tag-thimm-group","16":"cs-entry","17":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/84021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=84021"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/84021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/84022"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=84021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=84021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=84021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}