{"id":84344,"date":"2023-08-15T15:55:24","date_gmt":"2023-08-15T13:55:24","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=84344"},"modified":"2023-08-15T13:58:53","modified_gmt":"2023-08-15T11:58:53","slug":"new-packaging-design-for-irish-whiskey","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/neues-verpackungsdesign-fuer-irischen-whiskey\/","title":{"rendered":"New packaging design for Irish whiskey"},"content":{"rendered":"
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BellaGiada has created a packaging design for a limited edition of the single malt whisky \u201eKing of Hell\u201c from the Dublin Liberties Distillery. No plastic-based packaging material was used.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The story of the \u201eKing of Hell\u201c revolves around the Eagle Tavern in Dublin, where the Hell Fire Club under the direction of Richard Parsons<\/strong> for his extravagant activities. Parsons and his comrades-in-arms adopted a black cat as their secret symbol and the motto \u201eDo what you want\u201c, which was shocking for society at the time.<\/p>

After an initial run of the whiskey, Dublin Liberties asked BellaGiada to create a new packaging design that would reflect the disruptive and unruly nature of their \u201eHell Raiser\u201c brand. BellaGiada<\/a> designed packaging that complemented the existing 700ml bottle and the 50ml miniature.<\/p>

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\n\t\t\t\t\t\t\t\t\t\t\"BellaGidad's\t\t\t\t\t\t\t\t\t\t\t
(Image: BellaGiada)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Inspired by the materials of the Hell Fire Club era from the 16th century, the packaging was designed with dark, matt materials, foil embossing and debossing<\/strong> which gives it a touch of mysticism and historical significance. The Dublin Liberties logo and the metal crown of the King of Hell have been inserted into a recess in the matt black material, emphasising the attention to detail.<\/p>

Inside, the miniature has been securely embedded into the main body of the pack and held in place by a gold shoulder accent. A touch of magic has been introduced with a light sensitive LED illuminating the miniature skull bottle.<\/p>

Each pack was finished with a metal plaque engraved with the bottle number to emphasise the exclusivity of each King of Hell spirit. To complete the finesse of the package, the structural team produced packaging made of corrugated board that provides protection during transport.<\/strong> and at the same time BellaGiada's commitment to sustainability through the Avoidance of plastic-based packaging materials<\/strong> supported. The next limited edition of Dublin Liberties is due to be launched in early 2024.<\/p>

\u201eWe are very proud to be working with Dublin Liberties to create a packaging design that perfectly reflects the disruptive and unruly nature of the \u201aHell Raiser\u2018 brand. The new packaging represents outstanding design innovation and addresses the challenges encountered in the initial release without breaking the budget.\u201c<\/p>

Simon Dipple<\/strong>, BellaGiada<\/p><\/blockquote>

Source:<\/em> BellaGiada<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on packaging design <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCosmetic Business 2026 showcases packaging trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging for cosmetic products is increasingly using recyclable materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tApplication deadline for \u201eProduct Innovation in Glass 2026\u201c extended\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe application deadline for product innovation in glass has been extended until 30 June 2026. Companies in the food and beverage industry can participate free of charge.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAssociations call for sales deadline for packaging with environmental advertising\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom 27 September 2026, new regulations for environmental advertising on products and packaging will apply in Germany.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHershey's Combines Packaging Design with Pok\u00e9mon Collectibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe campaign shows how packaging is increasingly being used as an interactive marketing surface.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCalbee simplifies packaging design due to supply chain issues\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company states that the background to this is geopolitical tensions in the Middle East, which are affecting the supply of individual materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging Price 2026 with extended submission deadline\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe German Packaging Institute (dvi) has extended the submission deadline for the German Packaging Award 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"BellaGiada has created a packaging design for a limited edition of the single malt whiskey \u201eKing of Hell\u201c from the Dublin Liberties Distillery.","protected":false},"author":1,"featured_media":84345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"F\u00fcr eine limitierte Auflage des Single Malt Whiskeys \"King of Hell\" der Dublin Liberties Distillery hat BellaGiada ein Verpackungsdesign entworfen.","rank_math_focus_keyword":"design,whiskey,bellagiada","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[60124,48,46,31,32,1487],"class_list":["post-84344","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-und-design","tag-bellagiada","tag-getraenke","tag-marketing-und-design","tag-nachhaltigkeit-und-green-packaging","tag-packmittel-und-packstoffe","tag-papier-pappe-karton","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/84344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=84344"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/84344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/84345"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=84344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=84344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=84344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}