{"id":8449,"date":"2018-03-27T06:09:40","date_gmt":"2018-03-27T04:09:40","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=8449"},"modified":"2018-03-26T16:28:12","modified_gmt":"2018-03-26T14:28:12","slug":"stands-out-sanella-easter-edition","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/sticht-heraus-sanella-oster-edition\/","title":{"rendered":"Stands out: Sanella Easter Edition"},"content":{"rendered":"

The Sanella brand has been associated with baking for over 100 years, including at Easter. For the Easter bakery, a bunny-shaped biscuit cutter is currently available with the 500 gram cup. Both are presented in an eye-catching way at the point of sale.<\/p>\n

True to the brand claim \u201eBaking is love. Sanella is baking\u201c, Sanella offers sweet and savoury baking recipes for almost every occasion on the brand website. \u201eBaking almost always has an occasion,\u201d says \u00c4nne Schwarz, responsible for Marketing BAKING D-A-CH at Unilever and responsible for the Sanella and Thea brands. \u201eSeasonal highlight<\/strong>such as Valentine's Day, Easter, Halloween, Christmas or New Year's Eve. Communication event<\/strong> has proven to be very positive in recent years.\u201c This year, the decision was made in favour of the integrated Bunny-shaped biscuit cutter<\/strong> at Easter time.<\/p>\n

\u201eBunny cutters are not yet as common in households as stars or Christmas trees. So we were able to make a double incentive to buy<\/strong> set: The on-pack is not only free, but is also not yet available in many households,\u201c says Schwarz.<\/p><\/blockquote>\n

The cookie cutter is attached to the cup with the help of a corrugated cardboard band. The pre-glued corrugated cardboard blank is easy to assemble.<\/p>

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Sanella Banderole Easter Edition<\/figcaption><\/figure>\n

The colourful and emotionally appealing design is intended to build a bridge to Easter. A recipe idea for Easter baking with Sanella can be found on the inside of the sleeve.<\/p>\n

Present attractively
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\"Colourful
Colourful displays set the scene for the Sanella Easter Acton.<\/figcaption><\/figure>\n

In stores, the Easter edition is presented in trays of 16 Sanella cups each. Outside the shelves eye-catching displays<\/strong> the promotion in scene. \u201eWe use standard trays and standard displays for this, which are part of our modular display range that we developed some time ago. As the tools are available and we have a price list, we are extremely flexible,\u201c explains Schwarz. The Sanella Easter promotion was realised by the STI Group.<\/p>