{"id":84716,"date":"2023-08-23T16:12:46","date_gmt":"2023-08-23T14:12:46","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=84716"},"modified":"2023-08-23T16:27:23","modified_gmt":"2023-08-23T14:27:23","slug":"luxury-water-in-recycled-pet-bottles","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/luxuswasser-in-flasche-aus-recyceltem-pet\/","title":{"rendered":"Luxury water in a bottle made from recycled PET"},"content":{"rendered":"
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Berry has developed a special PET bottle for the luxury water NEUE Water. It is made from 100 per cent recycled PET and is characterised by its flat shape. It is also labelled with changing works of art.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The bottle from NEUE Water is not only made of recycled material, but thanks to its ergonomic, flat shape, it also fits easily into pockets, bags<\/strong> and seat backs in aeroplanes and trains. Just as importantly, the bottle's robust design means that it can be can be refilled several times and recycled at the end of its service life.<\/strong> can be realised.<\/p>

Berrys<\/a> NEUE Water founder Michael Lowers' technical expertise and his many years of experience in the use of recycled plastic were crucial in realising the original design concept. The flat mould posed a challenge for the injection stretch blow moulding (ISBM) process for traditional PET bottle production.<\/strong> and Berry successfully adapted the technology to accommodate the new design.<\/p>

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Art on the bottle <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The bottle mould has a uninterrupted, convex window on one side that enlarges the labelling area for the six limited edition artist labels<\/strong> and makes the product an eye-catcher on the shelf. The artwork will change constantly throughout the fashion season. The inaugural collection includes six vibrant prints by Berlin-based artist Studio Raaad.<\/p>

\u201eWith the introduction of NEUE Water, we are improving the CO2<\/sub>-balance of historical packaging materials for mineral water. Our water enables consumers to consciously drink on the go, in a bottle that does not use new plastic and is recyclable. In this way, we are committed to the transition to a more circular economy. It wasn't easy to bring the bottle design concept to life, but the team at Berry rose to the challenge and were very supportive throughout the project. The end result is brilliant - a fantastic looking bottle that perfectly combines style and sustainability.\u201c<\/p>

Michael Lowers<\/strong><\/p><\/blockquote>

NEUE water is extracted from one of only two artesian wells in Denmark, which is known for its soft, round flavour. It is bottled just a few metres from the source, which enables environmentally friendly production. NEUE Water has received several awards<\/strong>, The company has been honoured with awards including gold for design at the Fine Water Society's annual Taste and Design Awards and a Good Brand Award from Sublime Magazine for promoting social and environmental sustainability.<\/p>

\u201eThe case for using 100 per cent rPET for our bottles is irrefutable,\u201c concludes Michael Lowers. \u201eWe needed a company like Berry with the skills and determination to make this happen. Together we were able to create a to produce a functional and elegant bottle that is both comfortable and sustainable.<\/strong> fits perfectly with today's lifestyle.\u201c<\/p>

\u201eAt Berry, we are committed to working with our customers to develop solutions that support the transition to a circular economy. It was therefore particularly pleasing for our team to work with Michael, sharing our personal commitment to increasing recycling and supporting his ambitious sustainability goals. The success of this project is a perfect illustration of why collaboration is so important. The NEW water bottle is the perfect example of how we can achieve more together by developing sustainable packaging that still offers all the proven benefits of plastic.\u201c<\/p>

Joe Horton<\/strong>, Product Line Director, Berry Agile Solutions<\/p><\/blockquote>

Source:\u00a0<\/em>Berry<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on beverage packaging <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging trends are changing the craft beer market\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAlongside the materials question, there is increasing polarisation regarding packaging sizes.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"rPET<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeverage packaging becomes lightweight\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe beverage industry is under pressure: material reduction, recyclability and regulatory requirements are driving development - and leading to new solutions along the entire value chain.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBASF develops recyclable label adhesive for PET bottles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tBASF has developed a labelling adhesive that is fully compatible with PET bottle recycling processes. This supports the production of high-quality recyclate and fulfils new EU requirements.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPerlen favours paper bottles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tTogether with its subsidiary Perlen Papier AG, the company becomes Pulpex's first production partner.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVetropack feels market pressure\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company reports declining sales and profits for 2025.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRingmetall buys in Turkey\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tRingmetall acquires the Turkish liner manufacturer Makplast.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Berry has developed a PET bottle made of 100 per cent rPET and with a flat shape for its NEUE Water luxury water.","protected":false},"author":1,"featured_media":84721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"F\u00fcr das Luxuswasser NEUE Water hat Berry eine PET Flasche entwickelt, die aus 100 Prozent rPET besteht und eine flache Form hat. ","rank_math_focus_keyword":"flasche,berry,rpet","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[59193,48,54,46,32],"class_list":{"0":"post-84716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-berry-global","9":"tag-getraenke","10":"tag-kunststoff-und-verbunde","11":"tag-marketing-und-design","12":"tag-packmittel-und-packstoffe","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/84716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=84716"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/84716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/84721"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=84716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=84716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=84716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}