{"id":86768,"date":"2023-10-18T16:45:14","date_gmt":"2023-10-18T14:45:14","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=86768"},"modified":"2023-10-18T15:48:56","modified_gmt":"2023-10-18T13:48:56","slug":"consumer-sustainable-packaging-clarity","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/verbraucher-nachhaltige-verpackungen-klarheit\/","title":{"rendered":"Consumers value sustainable packaging and want clarity"},"content":{"rendered":"
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According to a study by Simon-Kucher and YouGov, consumers continue to attach importance to sustainability when it comes to product packaging. Almost 62 per cent are also prepared to pay more. The study also shows that consumers want more information on the sustainability of packaging.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The willingness to pay remains high: 62 per cent of consumers are willing to pay more for sustainably packaged products<\/strong>: A product can cost up to seven per cent more if it is packaged sustainably. But: the trend is declining. \u201eCompared to the previous year, the Proportion of consumers willing to pay more for sustainable packaging has fallen<\/strong>\u201e, explains Dr Daniel Bornemann, Partner and expert for the paper and packaging industry at Simon-Kucher.<\/p>

\u201eThis could be due to the fact that sustainable packaging is increasingly becoming the standard and is expected by consumers. Companies should therefore act quickly and adapt their products to meet customer expectations.\u201c<\/p>

Dr Daniel Bornemann<\/strong><\/p><\/blockquote>

There are many reasons for not buying sustainably packaged products. For example, 25 per cent of respondents stated that sustainably packaged products are simply too expensive for them. Another reason is scepticism: 25 per cent do not believe the sustainability information on the packaging<\/strong>. 22 per cent consider the information on the packaging to be inadequate.<\/p>

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\u201eThere is a lot of greenwashing when it comes to sustainability. This has a negative impact on customers and arouses mistrust. Packaging companies should therefore ensure that sustainability information can be communicated coherently and completely. This makes the added value clear to consumers at first glance.\u201c<\/p>

Stephanie Sparber<\/strong>, Senior Director at Simon-Kucher<\/p><\/blockquote>

For 38 per cent of respondents, current economic events such as inflation or the energy crisis have no influence on their purchasing behaviour. They continue to value sustainable packaging. 27 per cent even stated that they would pay even more attention to sustainable packaging<\/strong>. \u201eRegardless of external influences, which can also have an impact on their own financial situation, consumers attach great importance to sustainable packaging. Companies should capitalise on this and focus on sustainable packaging,\u201c Bornemann continues.<\/p>

For the \u201eSustainable Product Packaging\u201c study, Simon-Kucher and YouGov surveyed more than 2,000 consumers in Germany in June 2023.<\/p>

Source:\u00a0<\/em>Simon Kucher<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More news on sustainability <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLavazza invests in new portion format without capsules\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company speaks of five years of development work and more than 15 patents that have been incorporated into the system.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterzero starts production of food-grade recyclates\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tInterzero is opening a new site in Dessau for the production of food-grade recyclates from the Yellow Bin. The company is responding to the increasing requirements of the EU Packaging Directive.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSite Zero Achieves Highest EU Recycling Standard\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSvensk Plast\u00e5tervinning demonstrates that 86 percent of the plastic from Site Zero in Motala is recycled to the highest EU standard. This strengthens Europe's circular economy.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tStora Enso's Pulp Mill Receives Food Safety Certification\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tStora Enso's Oulu mill is the first pulp mill in Finland to receive FSSC 22000 food safety certification. This strengthens customer confidence in packaging materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tExxonMobil is developing thin packaging films for hygiene products\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tExxonMobil, in collaboration with Optima and Hudson-Sharp, has developed ultra-thin packaging films containing recycled content. This innovation aims at sustainability without compromising performance.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTamper-evident adhesive tapes made from recycled materials\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSecurikett unveils new security tape made from recycled materials. These offer tamper protection and promote a circular economy.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"According to a study, consumers value sustainable packaging and want more information on the sustainability of packaging.","protected":false},"author":1,"featured_media":86772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Laut einer Studie legen Verbraucher Wert auf nachhaltige Verpackung und w\u00fcnschen sich mehr Informationen zur Nachhaltigkeit einer Verpackung.","rank_math_focus_keyword":"nachhaltige Verpackung,studie","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[38,31,59062,60246],"class_list":["post-86768","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green-packaging","tag-lebensmittel","tag-nachhaltigkeit-und-green-packaging","tag-simon-kucher-partners","tag-yougov","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/86768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=86768"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/86768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/86772"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=86768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=86768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=86768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}