{"id":86811,"date":"2023-10-19T14:13:02","date_gmt":"2023-10-19T12:13:02","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=86811"},"modified":"2023-10-19T14:13:02","modified_gmt":"2023-10-19T12:13:02","slug":"tannenzaepfle-is-packaging-of-the-year-2023","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/tannenzaepfle-ist-verpackung-des-jahres-2023\/","title":{"rendered":"\u201eTannenz\u00e4pfle\u201c voted packaging of the year 2023"},"content":{"rendered":"
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The \u201ePackaging of the Year 2023\u201c award has now been presented at the 26th Packaging Dialogue of the German Packaging Museum in Heidelberg. This year's prize goes to a regional brand icon with a global reputation: \u201eRothaus Pils Tannenz\u00e4pfle vom Hochschwarzwald\u201c.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In 1791, the Benedictine monastery of St. Blasien founded a brewery in the \u201eZum Rothen Haus\u201c pub in the Upper Black Forest. In the course of secularisation, the monastery brewery \u201eRothaus\u201c came into the possession of the Grand Duchy of Baden in 1806 and was henceforth known as the \u201eGrand Ducal Baden State Brewery Rothaus\u201c. State brewery it has remained to this day<\/strong>.<\/p>

The \u201eTannenz\u00e4pfle\u201c brand with its iconic label entered the market in 1956. In the 1950s, the brand name seemed unusual for the male-dominated world of beer consumption. A young woman had taken the place of the male \u201econnoisseur\u201c, as seen on the labels of other spirits. Added to this was the Unusually small bottle size of 0.33 litres<\/strong>, because back then, bottled beer was sold in 0.75 litre swing-top bottles. Bottle size, features and brand design remained the same as formative factors unchanged for decades<\/strong> and fit into today's world better than ever before.<\/p>

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It is precisely this Consistency in the appearance of the brand design<\/strong>, The jury was convinced by the quality and the courage to continue the historical brand design of \u201eRothaus PILS Tannenz\u00e4pfle vom Hochschwarzwald\u201c.<\/p>

The brand image was renewed in 1972. The graphic artist Roland Jenne produced three designs for this, one of which became the Basis of the new concept of the beer brand<\/strong> became. In his work, the motif appears purified, purged and condensed. The broad, striking outline and the extensive avoidance of detailed internal drawing are striking. Jenne's idea of initially designing the motif in black and white was fundamental and modern. Jenne later coloured the motif again and it remains the iconic face of this modern, traditional beer brand to this day.\u00a0<\/p>

In addition, \u201eRothaus PILS Tannenz\u00e4pfle vom Hochschwarzwald\u201c is still the only beer brand in Germany to participate in the high-quality Fitting the bottle neck with a folding capsule<\/strong> that is reminiscent of a sparkling wine. Bottle size, features and brand design have remained unchanged as defining factors over the decades and fit better than ever in today's world.<\/p>

In honour of their role as \u201eClassics\u201c of international packaging design<\/strong> and at the same time in recognition of the proven courage to be self-similar, \u201eTannenz\u00e4pfle\u201c is being honoured with the \u201ePackaging of the Year\u201c award 2023 for the 51st year of its design fidelity.<\/p>

Source<\/em>: German Packaging Museum<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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German Packaging Museum - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\u201eTannenz\u00e4pfle\u201c voted packaging of the year 2023\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe \u201ePackaging of the Year 2023\u201c award has now been presented at the 26th Packaging Dialogue of the German Packaging Museum in Heidelberg. This year's prize goes to a regional brand icon with a global reputation: \u201eRothaus Pils Tannenz\u00e4pfle vom Hochschwarzwald\u201c.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging dialogue looks at brands and markets\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tOn 19 October, the industry will come together in Heidelberg for the 26th Packaging Dialogue under the motto \u201eCourageous Brands - Tired Markets\u201c.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\u201ePackaging of the Year\u201c goes to Haribo Gold Bears\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tHaribo has received the \u201ePackaging of the Year\u201c award. The Gold Bears were already packaged in foil packaging in the 1930s.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHow strong brands survive the crisis\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe German Packaging Museum in Heidelberg has been in existence for 25 years. The packaging dialogue will take place there for the 25th time in October. This year's motto: \u201eSurviving the crisis with strong brands\u201c\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tThe packaging of the year is an icon from the East\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIconic character and strong emotional value for consumers. The jury of the German Packaging Museum has recognised both of these qualities in the East German brand Kathi. As of today, it holds the title of \u201ePackaging of the Year\u201c.\u00a0\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The \u201ePackaging of the Year 2023\u201c award has now been presented at the 26th Packaging Dialogue of the German Packaging Museum in Heidelberg. This year's prize goes to a regional brand icon with a global reputation: \u201eRothaus Pils Tannenz\u00e4pfle vom Hochschwarzwald\u201c.","protected":false},"author":20,"featured_media":86812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die Auszeichnung \u201eVerpackung des Jahres 2023\u201c wurde im Rahmen des 26. Verpackungsdialogs des Deutschen Verpackungsmuseums an \u201eTannenz\u00e4pfle\u201c verliehen. ","rank_math_focus_keyword":"Verpackung des Jahres","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[59326,48,62,46,35],"class_list":{"0":"post-86811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-deutsches-verpackungsmuseum","9":"tag-getraenke","10":"tag-glas","11":"tag-marketing-und-design","12":"tag-praemiert","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/86811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=86811"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/86811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/86812"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=86811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=86811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=86811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}