{"id":86825,"date":"2023-10-20T10:32:08","date_gmt":"2023-10-20T08:32:08","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=86825"},"modified":"2026-02-03T17:42:40","modified_gmt":"2026-02-03T16:42:40","slug":"kraken-display-wins-the-display-superstar","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kraken-display-gewinnt-beim-display-superstar\/","title":{"rendered":"Kraken display wins gold at display Superstar 2023"},"content":{"rendered":"
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Gissler & Pass scored again at this year's display Superstar Award: The POS placement for Eggers & Franke's rum The Kraken convinced the expert jury as an eye-catcher with a wow effect and won gold in the corrugated board small series category.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This full-pallet display sets a spectacular with a total height of two metres<\/strong> The legend of the black rum is perfectly realised. According to legend, one of the largest cargoes of Caribbean rum was sunk by the Kraken, the most fearsome of all sea monsters, and never resurfaced. This is where the story of The Kraken begins. Like the monster's ink, The Kraken is black and powerful.<\/p>

The protruding tentacle, which has a firm grip on the rum bottle, is the centrepiece of this POS presentation and can be seen from afar. The plug-in design of the display makes assembly easy and uncomplicated<\/strong>delivered in a handy decorative package, the sales force can set up and equip the display in the shop in around 10 minutes. The tentacle as the central element consists of just one part and is simply inserted into the base. The corners of the display shell can also be plugged in, as can the accompanying dispenser for flyers.<\/p>

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The dark colour, realised in high-quality digital print Print image with many deep black elements<\/strong> emphasises the brand message of the rum and brings the legend of the sea monster to life.<\/p>

The 64 nominated displays were presented in the Rheingoldhalle in Mainz. 67 brands have their latest solutions<\/strong> for sales promotion, communication and product presentation, demonstrating the innovative power of POS marketing.<\/p>

Source:<\/em> Gissler & Pass<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Display - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBusiness operations of pod GmbH continue in full\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company develops and produces customised advertising displays and packaging for product presentations at the point of sale.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tdm relies on reusable displays from CHEP\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tdm and CHEP are focussing on reusable POS displays made from recycled plastic. The Europe-wide introduction is intended to conserve resources, reduce CO\u2082 emissions and make retail processes more efficient.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tChep and RTG sign cooperation agreement\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFor the industry, the agreement between Chep and the RTG Retail Trade Group means more efficient logistics processes.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRealignment at Schoepe Display\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn 2024, the Van Genechten Packaging Group (VGP) acquired 70 per cent of the company shares.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tConserving resources with a reusable display\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA sustainable promotion campaign with Chep's reusable Q+ Reusable Displays is starting on dm sales floors.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t3D configurator for reusable displays\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackservice and HB RTS have developed a 3D online configurator with which the Loopos reusable displays can be visualised.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"At this year's display Superstar Award, Gissler & Pass scored with the POS placement for The Kraken rum from Eggers & Franke. The eye-catcher with a wow effect won gold in the corrugated board small series category.\u00a0","protected":false},"author":20,"featured_media":86826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Beim diesj\u00e4hrigen display Superstar Award gewinnt Gissler & Pass Gold mit der POS-Platzierung f\u00fcr den Rum The Kraken von Eggers & Franke. ","rank_math_focus_keyword":"display superstar","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[59067,61143,46,32,1487,35],"class_list":{"0":"post-86825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-gissler-pass","9":"tag-layoutarchiv","10":"tag-marketing-und-design","11":"tag-packmittel-und-packstoffe","12":"tag-papier-pappe-karton","13":"tag-praemiert","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/86825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=86825"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/86825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/86826"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=86825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=86825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=86825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}