{"id":87137,"date":"2023-10-26T09:55:55","date_gmt":"2023-10-26T07:55:55","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=87137"},"modified":"2026-02-03T17:42:10","modified_gmt":"2026-02-03T16:42:10","slug":"bosch-packaging-variant-for-e-commerce","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/bosch-verpackungsvariante-fuer-e-commerce\/","title":{"rendered":"Bosch Power Tools focusses on channel differentiation"},"content":{"rendered":"
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One product, two packagings: Bosch Power Tools relies on the concept of channel differentiation for its packaging. It offers the advantage of tailoring the packaging precisely to the requirements of the sales channel.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Whereas product packaging in retail also serves as an advertising and information medium, What counts most in online shipping are its logistical properties.<\/strong> In future, Bosch Power Tools will be focussing on channel differentiation for its packaging of measuring devices for DIY enthusiasts. In addition to packaging for stationary retail, the STI Group has developed a shipping-optimised packaging line for the electronics manufacturer.\u00a0<\/p>

The concept of channel differentiation offers the advantage of tailoring the packaging precisely to the requirements of the sales channel. While the Offline packaging in retail thanks to a brilliant print image<\/strong> with an illustration of the product and provides the consumer with all the necessary information, the features of the Online packaging significantly on the requirements in the logistics process<\/strong>. It is robust and optimised for SIOC (Ships In Own Container), i.e. Additional outer packaging is unnecessary in most cases<\/strong>. The e-commerce version completely dispenses with the Euro hole hanger - necessary for many product packagings in retail, but disruptive in online logistics.<\/p>

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The online version is also visually very different<\/strong> from the retail packaging. The natural design epitomises the DIY lifestyle and enhances the brand experience with sustainable aspects, which the packaging supports with brown recycled material and the reduced white and green print image, among other things.<\/p>

Source:<\/em> STI Group<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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STI - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTop Ten 2025: German Packaging Award 2025 - These are the winners\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAs 2025 draws to a close, we take a look back at the topics that have particularly moved the packaging industry. From innovative packaging solutions to trends in sustainability, we take a look at the top ten contributions from 2025 - today with number 6.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGerman Packaging Award 2025 - These are the winners\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe winners of the German Packaging Award 2025 have been announced. The jury selected 37 innovative winners from the entries. We show you all the award winners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"STI<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCode with added value\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAt drupa 2024, the STI Group's folding carton experts will be presenting smart packaging solutions with digital product information at the \u201eTouchpoint Packaging\u201c stand - with virtual reality, augmented reality and the digital product passport.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"STI<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPaper-based packaging for fruit and vegetables\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFruit and vegetable retailers rely on packaging without plastic content for both organic and conventionally grown fruit. As a foodexpert, the STI Group offers a wide range of purely paper-based solutions for the entire industry that are customised to the respective product.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"STI<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSTI further expands its food packaging division\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe STI Group is expanding its range of services for the food industry with further hygiene certifications at the Lauterbach packaging site and for the new folding carton plant in Rumburk, Czech Republic.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLightweight and recyclable packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAt Anuga FoodTec, the STI Group will be showcasing paper-based packaging that is characterised by its sustainability aspects.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"One product, two packagings: Bosch Power Tools relies on the concept of channel differentiation for its packaging. It offers the advantage of tailoring the packaging precisely to the requirements of the sales channel.","protected":false},"author":20,"featured_media":87138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Bosch Power Tools setzt bei seinen Verpackungen auf das Konzept der Kanaldifferenzierung und schneidet die Verpackung dabei zielgenau zu.","rank_math_focus_keyword":"bosch","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[21745,61143,32,1487,58860],"class_list":{"0":"post-87137","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-e-commerce","9":"tag-layoutarchiv","10":"tag-packmittel-und-packstoffe","11":"tag-papier-pappe-karton","12":"tag-sti-group","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/87137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=87137"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/87137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/87138"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=87137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=87137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=87137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}