{"id":88663,"date":"2023-12-07T15:45:10","date_gmt":"2023-12-07T14:45:10","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=88663"},"modified":"2023-12-07T13:45:21","modified_gmt":"2023-12-07T12:45:21","slug":"aldi-tests-packaging-with-digital-watermark","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/aldi-testet-verpackungen-mit-digitalem-wasserzeichen\/","title":{"rendered":"Aldi tests packaging with a digital watermark"},"content":{"rendered":"
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Aldi is taking part in the HolyGrail 2.0 initiative and is trialling own-brand product packaging with a digital watermark for better sorting. Packaging can be allocated more precisely to the appropriate fractions in the sorting plant, which helps with high-quality recycling.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A central challenge of plastics recycling is the Lack of standardised recycling infrastructure<\/strong> with regard to the collection, sorting and recycling of plastic packaging. Therefore Aldi<\/span><\/a> already a member of the initiative since 2022 HolyGrail 2.0<\/a>. The aim of the initiative is to test the technical feasibility of digital watermarks<\/strong>, to promote the sorting of plastic packaging and thus improve its recyclability. With a corresponding sorting study, the initiative with the participation of Aldi<\/span> is currently in its third phase.<\/p>

A total of 18 different kefir and yoghurt packs from the Aldi<\/span>MILSANI own brand labelled with digital watermarks. The first products labelled with the invisible codes are already available in shops. The digital watermarks, which are applied to the packaging, contain, among other things Information on the packaging material<\/strong>. In recycling plants, special cameras ensure that the relevant data is read out and the Packaging sorted more precisely into the individual waste streams<\/strong> to promote high-quality recycling. \u00a0<\/p>

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(Image: Aldi S\u00fcd)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The use of recyclate in own-brand product packaging is one of several ambitious goals that the company has set itself. Aldi<\/span> as part of its packaging mission.<\/p>

\u201eIn order to create the conditions for high-quality recyclates on the market, as a member of the HolyGrail 2.0 initiative we are endeavouring to sort as much material as possible in the best possible way and thus make an important contribution to the circular economy.\u201c<\/p>

Alexander Markov<\/strong>, Managing Director National Supply Chain Management at Aldi S\u00fcd<\/p><\/blockquote>

Source:\u00a0<\/em>Aldi South<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More news on recycling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTwo billion doses for the World Cup in the UK\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAround two billion drinks in aluminium cans are expected to be consumed in the UK for the FIFA World Cup.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGreenDot expands capacities in LDPE recycling in Europe\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tGreenDot is integrating Anviplas Spain, significantly increasing its LDPE recycling capacity. This strengthens the European recycling infrastructure amid growing demand.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCoperion's Recycling Technologies Receives FDA Approval\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe FDA has confirmed that Coperion's recycling technology for the production of rHDPE and rPP meets the requirements for direct food contact.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tChile specifies rules for single-use plastics and beverage bottles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA key focus of the regulation is on reusable systems.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tStudy warns of plastic recycling gap in UK\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe British recycling capacity has already fallen by 22 per cent between 2023 and 2025.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterzero starts production of food-grade recyclates\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tInterzero is opening a new site in Dessau for the production of food-grade recyclates from the Yellow Bin. The company is responding to the increasing requirements of the EU Packaging Directive.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Aldi is taking part in the HolyGrail 2.0 initiative and is testing own-brand product packaging with a digital watermark for better sorting.","protected":false},"author":1,"featured_media":88671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Aldi nimmt an der Initiative HolyGrail 2.0 teil uns testet Eigenmarken-Produktverpackungen mit digitalem Wasserzeichen f\u00fcr eine bessere Sortierung. ","rank_math_focus_keyword":"wasserzeichen,aldi","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[65,58816,59290,38],"class_list":["post-88663","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green-packaging","tag-abfalltechnik-und-recycling","tag-aldi","tag-holygrail-2-0","tag-lebensmittel","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/88663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=88663"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/88663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/88671"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=88663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=88663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=88663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}