{"id":88663,"date":"2023-12-07T15:45:10","date_gmt":"2023-12-07T14:45:10","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=88663"},"modified":"2023-12-07T13:45:21","modified_gmt":"2023-12-07T12:45:21","slug":"aldi-tests-packaging-with-digital-watermark","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/aldi-testet-verpackungen-mit-digitalem-wasserzeichen\/","title":{"rendered":"Aldi tests packaging with a digital watermark"},"content":{"rendered":"
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Aldi is taking part in the HolyGrail 2.0 initiative and is trialling own-brand product packaging with a digital watermark for better sorting. Packaging can be allocated more precisely to the appropriate fractions in the sorting plant, which helps with high-quality recycling.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A central challenge of plastics recycling is the Lack of standardised recycling infrastructure<\/strong> with regard to the collection, sorting and recycling of plastic packaging. Therefore Aldi<\/span><\/a> already a member of the initiative since 2022 HolyGrail 2.0<\/a>. The aim of the initiative is to test the technical feasibility of digital watermarks<\/strong>, to promote the sorting of plastic packaging and thus improve its recyclability. With a corresponding sorting study, the initiative with the participation of Aldi<\/span> is currently in its third phase.<\/p>

A total of 18 different kefir and yoghurt packs from the Aldi<\/span>MILSANI own brand labelled with digital watermarks. The first products labelled with the invisible codes are already available in shops. The digital watermarks, which are applied to the packaging, contain, among other things Information on the packaging material<\/strong>. In recycling plants, special cameras ensure that the relevant data is read out and the Packaging sorted more precisely into the individual waste streams<\/strong> to promote high-quality recycling. \u00a0<\/p>

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(Image: Aldi S\u00fcd)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The use of recyclate in own-brand product packaging is one of several ambitious goals that the company has set itself. Aldi<\/span> as part of its packaging mission.<\/p>

\u201eIn order to create the conditions for high-quality recyclates on the market, as a member of the HolyGrail 2.0 initiative we are endeavouring to sort as much material as possible in the best possible way and thus make an important contribution to the circular economy.\u201c<\/p>

Alexander Markov<\/strong>, Managing Director National Supply Chain Management at Aldi S\u00fcd<\/p><\/blockquote>

Source:\u00a0<\/em>Aldi South<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More news on recycling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tZSVR broadens its scope with expansion of the leadership level\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Central Agency Packaging Register (ZSVR) is reacting to the new challenges of the EU Packaging Regulation with an expansion of its board. Dr. Alexander Dr\u00f6ge and Franziska Safak are taking on new roles to ensure legally compliant implementation.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOpen letter warns of collapse of plastic recycling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPlastic recycling in Europe is in an existential crisis, according to the signatories.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFirst\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe PaperX FibreTop Tube from the Neopac Group is the first of its kind to be certified as technically recyclable in the conventional paper stream by the renowned PTS Institute.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackUK presents timetable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn the system's second year of operation, PackUK's main aim is to stabilise the implementation of EPR requirements.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFederal Council wants to adapt packaging law to EU regulation with minimal bureaucracy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Federal Council wants to adapt national packaging legislation to the PPWR with minimal bureaucracy, while the industry warns of additional burdens and quota shifts.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGreenDot expands recycling capacity\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe expansion comes at a time when important local LDPE recyclers are withdrawing from the market.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Aldi is taking part in the HolyGrail 2.0 initiative and is testing own-brand product packaging with a digital watermark for better sorting.","protected":false},"author":1,"featured_media":88671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Aldi nimmt an der Initiative HolyGrail 2.0 teil uns testet Eigenmarken-Produktverpackungen mit digitalem Wasserzeichen f\u00fcr eine bessere Sortierung. ","rank_math_focus_keyword":"wasserzeichen,aldi","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[65,58816,59290,38],"class_list":{"0":"post-88663","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-abfalltechnik-und-recycling","9":"tag-aldi","10":"tag-holygrail-2-0","11":"tag-lebensmittel","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/88663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=88663"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/88663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/88671"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=88663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=88663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=88663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}