{"id":88663,"date":"2023-12-07T15:45:10","date_gmt":"2023-12-07T14:45:10","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=88663"},"modified":"2023-12-07T13:45:21","modified_gmt":"2023-12-07T12:45:21","slug":"aldi-tests-packaging-with-digital-watermark","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/aldi-testet-verpackungen-mit-digitalem-wasserzeichen\/","title":{"rendered":"Aldi tests packaging with a digital watermark"},"content":{"rendered":"
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Aldi is taking part in the HolyGrail 2.0 initiative and is trialling own-brand product packaging with a digital watermark for better sorting. Packaging can be allocated more precisely to the appropriate fractions in the sorting plant, which helps with high-quality recycling.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A central challenge of plastics recycling is the Lack of standardised recycling infrastructure<\/strong> with regard to the collection, sorting and recycling of plastic packaging. Therefore Aldi<\/span><\/a> already a member of the initiative since 2022 HolyGrail 2.0<\/a>. The aim of the initiative is to test the technical feasibility of digital watermarks<\/strong>, to promote the sorting of plastic packaging and thus improve its recyclability. With a corresponding sorting study, the initiative with the participation of Aldi<\/span> is currently in its third phase.<\/p>

A total of 18 different kefir and yoghurt packs from the Aldi<\/span>MILSANI own brand labelled with digital watermarks. The first products labelled with the invisible codes are already available in shops. The digital watermarks, which are applied to the packaging, contain, among other things Information on the packaging material<\/strong>. In recycling plants, special cameras ensure that the relevant data is read out and the Packaging sorted more precisely into the individual waste streams<\/strong> to promote high-quality recycling. \u00a0<\/p>

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(Image: Aldi S\u00fcd)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The use of recyclate in own-brand product packaging is one of several ambitious goals that the company has set itself. Aldi<\/span> as part of its packaging mission.<\/p>

\u201eIn order to create the conditions for high-quality recyclates on the market, as a member of the HolyGrail 2.0 initiative we are endeavouring to sort as much material as possible in the best possible way and thus make an important contribution to the circular economy.\u201c<\/p>

Alexander Markov<\/strong>, Managing Director National Supply Chain Management at Aldi S\u00fcd<\/p><\/blockquote>

Source:\u00a0<\/em>Aldi South<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More news on recycling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCircular Economy Action Programme: Associations demand concrete legislative measures\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Circular Economy Action Programme is an important step, but concrete laws must now follow to strengthen recycling markets and enable investments, according to industry associations.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tWerner & Mertz criticises planned plastic levy as a burden\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe federal government's planned plastic levy is meeting with resistance. Werner & Mertz warns of negative consequences for the recycling industry and calls for alternative approaches.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tR\u00e9cypac collects 478 tonnes of plastic packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe launch of the national recycling solution has been a success, according to Switzerland.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDual Systems Launch Information Campaign for Correct Waste Separation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Dual Systems are launching a large-scale awareness campaign about waste separation. The aim is to reduce incorrect waste disposal and improve recycling.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSchwarz Gruppe successfully concludes plastic strategy REset Plastic\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Schwarz Group has successfully concluded its REset Plastic strategy. Now, the holistic circular economy strategy REset Resources aims for more comprehensive and expanded packaging targets by 2030 as its successor strategy.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tItaly significantly exceeds EU recycling targets for aluminium packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tCIAL particularly highlights the developments in aluminium beverage cans.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Aldi is taking part in the HolyGrail 2.0 initiative and is testing own-brand product packaging with a digital watermark for better sorting.","protected":false},"author":1,"featured_media":88671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Aldi nimmt an der Initiative HolyGrail 2.0 teil uns testet Eigenmarken-Produktverpackungen mit digitalem Wasserzeichen f\u00fcr eine bessere Sortierung. ","rank_math_focus_keyword":"wasserzeichen,aldi","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[65,58816,59290,38],"class_list":["post-88663","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green-packaging","tag-abfalltechnik-und-recycling","tag-aldi","tag-holygrail-2-0","tag-lebensmittel","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/88663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=88663"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/88663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/88671"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=88663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=88663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=88663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}