{"id":91688,"date":"2024-04-16T13:42:35","date_gmt":"2024-04-16T11:42:35","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=91688"},"modified":"2024-04-16T11:58:48","modified_gmt":"2024-04-16T09:58:48","slug":"detergent-in-silphia-carton","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/waschmittel-in-silphie-karton\/","title":{"rendered":"Detergent in Silphie carton"},"content":{"rendered":"

Procter & Gamble have worked with PreZero on new packaging for Ariel's All-in-1 pods. The outer carton of the packaging now uses fibres from the Silphie plant from PreZero's OutNature brand, which can then be disposed of in the waste paper stream.<\/strong><\/p>\n

The Ariel detergent brand stands for excellent stain removal - even with energy and CO2<\/sub>-low washing temperatures. Many innovative steps have also already been taken in terms of packaging. Since 2022, Ariel All-in-1 PODS has been available in small and medium containers in a recyclable cardboard packaging<\/strong>. With the new outer carton for large containers, the brand is using Silphie paper as part of the outer packaging for the first time. Silphie paper is resource-efficient and can be used in the food and non-food sectors.<\/strong> can be used in a variety of ways.<\/p>\n

\u201eOur approach to innovation is always one of partnership. This applies to packaging just as much as it does to decarbonising the supply chain. The transformative power of co-creation is particularly evident in the Silphie project.\u201c<\/p>\n

Astrid Teckentrup<\/strong>, Chairwoman of the Management Board of Procter & Gamble in Germany, Austria and Switzerland<\/p><\/blockquote>\n

The new Ariel carton is another visible sign of the collaboration between P&G<\/a> and PreZero<\/a> with its brand OutNature<\/a> in the field of innovative packaging. Under the motto #papierver\u00e4ndert, the partners have set out to, create innovative primary and secondary packaging<\/strong> and successfully establish them on the market. The basis for this is the innovative Silphie paper from the PreZero brand OutNature, which is made from the fibres of the fast-growing and bee-friendly Silphie plant, among other things. In December 2021, displays from the P&G brands Gillette and Always made from Silphie paper went on sale via Lidl and Kaufland. With a The fibres of the Silphie plant make up 13 percent of the<\/strong> a basis for the new Ariel outer carton. The carton can be recycled via waste paper.<\/p>

\"\"<\/a><\/div><\/div>\n

Regional cultivation of silphia can reduce transport distances. The silphia plants used to produce the fibres come from the district of Sigmaringen in Baden-W\u00fcrttemberg. This is also where OutNature's fibre processing plant is located. In addition, the Fibres obtained without the use of chemicals<\/strong>. The Silphie plant also offers a sustainable perspective for farmers, as its long flowering period from July to September makes it insect-friendly, among other things, in the soil CO2<\/sub> and protects it from wind and water erosion<\/strong>. The robust, perennial plant has so far only been used to produce biogas. OutNature has succeeded in separating the plant fibres using a biothermal process. In this way, the PreZero brand is harnessing silphia fibres as a new raw material produced in Germany that is reshaping the paper and packaging industry.<\/p>\n

\u201ePreZero pursues the vision of a world in which resources are no longer wasted thanks to closed cycles: zero waste, 100 per cent recyclable material. That's why PreZero is always on the lookout for new raw materials, processes and concepts that convincingly combine ecology and economy.\u201c<\/p>\n

Mikhail Ginsburg<\/strong>, Managing Director OutNature<\/p><\/blockquote>\n

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