{"id":92684,"date":"2024-05-16T14:36:33","date_gmt":"2024-05-16T12:36:33","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=92684"},"modified":"2024-05-16T14:02:47","modified_gmt":"2024-05-16T12:02:47","slug":"chep-and-nestle-test-reusable-promotions","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/chep-und-nestle-testen-mehrweg-promotions\/","title":{"rendered":"Chep and Nestl\u00e9 test reusable promotions in retail"},"content":{"rendered":"

Chep is working with Nestl\u00e9 Germany to test new ways of creating more sustainable promotions in the retail sector: in order to reduce packaging waste on the sales floor, a promotion for the product Thomy mustard is being launched on the Q+ Reusable Display. The mustard classic is on sale in around 30 stores on four display shelves per promotional display. <\/strong><\/p>\n

The promotion was preceded by a test of Nesquik cocoa in various markets. The aim of Chep and Nestl\u00e9 Germany is to use different test runs Gain insights into various product categories<\/strong>. The closed, standardised and scalable Chep pooling system enables manufacturers to significantly reduce the ecological footprint of their promotions.<\/p>\n

\u201eOur aim with this test series is to combine attractive promotions with our commitment to sustainability in the long term. A consistent focus on the circular economy, product innovations and a high level of expertise in implementation make Chep an ideal partner for testing new ways to reduce waste.\u201c<\/p>\n

Reinhard Dittmar<\/strong>, Team Leader Display and Co-Man at Nestl\u00e9 Germany<\/p><\/blockquote>\n

More sustainability and circularity for promotions<\/h2>\n

The waste that accumulates from single-use packaging, particularly in supermarkets, is often underestimated. Chep is taking an important step with its Q+ Reusable Display, Reduce large quantities of cardboard waste on the sales floor<\/strong>. The reusable display is EUCertPlast certified and is made in Germany from 82 per cent recycled post-consumer waste; Chep uses 2.3 kilograms of post-consumer plastic waste for each base. All components are fully recyclable at the end of their product life cycle<\/strong> and are further processed into new reusable packaging solutions, which ensures Chep's strictly controlled chain of custody.<\/p>

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For manufacturers, the display is also a smart and uncomplicated solution to make their promotions more environmentally friendly:<\/strong> In total, up to 57 per cent of disposable cardboard packaging and 34 per cent of CO2 emissions can be saved per display. Calculated per individual display, this means up to 3.6 kilograms less cardboard packaging.<\/p>\n

Share & Reuse principle<\/h2>\n

By offering its display according to the principles of sharing and reuse, Chep is also promoting the circular economy. Regular inspection and repair after each cycle ensure the long service life of the reusable display<\/strong> and consistently high quality. Handling is simple and intuitive: thanks to a small number of components, the display can be set up quickly in co-packing; when dismantling at the point of sale, the casing is easy to remove.<\/p>