{"id":92709,"date":"2024-05-17T15:06:07","date_gmt":"2024-05-17T13:06:07","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=92709"},"modified":"2024-05-17T10:07:27","modified_gmt":"2024-05-17T08:07:27","slug":"strategic-realignment-at-weck","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/strategische-neuausrichtung-bei-weck\/","title":{"rendered":"Strategic reorientation at Weck"},"content":{"rendered":"

The Weck Group, which was acquired by private equity investor Aurelius at the beginning of 2024, is undergoing a strategic reorganisation. Extensive investments are planned in the product range, brand management, online presence and the expansion of international sales activities. The brand's globally recognised products will continue to be manufactured at the glassworks in Bonn-Duisdorf<\/strong>.<\/p>\n

Weck has been shaping the topic of preserving since 1900 and is considered a pioneer in the field of healthy nutrition. The well-known Weck jars still fulfil the spirit of the times today as sustainable and reusable packaging. In the future, Weck wants to focus even more strongly on customer needs and be much more present on the market. To this end Extensive investments in the product range, brand management, online presence and the expansion of international sales activities<\/strong> planned. The brand's globally distributed products will continue to be manufactured at the modern glassworks in Bonn-Duisdorf.<\/p>\n

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Weck jars are produced at the glassworks in Bonn-Duisdorf. (Picture: Weck)<\/figcaption><\/figure>\n

The realignment also includes the appointment of Dr Joyce Gesing as Managing Director and CEO. The 39-year-old brings Experience in the strategic repositioning of a brand company<\/strong> and in the global expansion of the sales presence from her management activities at the household appliance brand Severin and thyssenkrupp. She also has many years of experience in managing strategic transformation projects as a consultant at McKinsey, Egon Zehnder and KPMG.<\/p>

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\u201eWeck is a traditional German brand. I am looking forward to making it known worldwide in the future. I am personally keen to realise the full potential of this brand, which has been with me since I was a child.\u201c<\/p>\n

Joyce Gesing<\/strong>, CEO Weck<\/p><\/blockquote>\n

Weck is a leading manufacturer of high-quality jars and other products for the preparation, storage and presentation of food as well as decoration. Weck products are manufactured in Germany<\/strong> and enjoy worldwide popularity.<\/p>\n

Source:<\/em> Wake up<\/a><\/p>