{"id":92750,"date":"2024-05-21T13:25:31","date_gmt":"2024-05-21T11:25:31","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=92750"},"modified":"2024-05-21T11:09:02","modified_gmt":"2024-05-21T09:09:02","slug":"two-brands-become-one","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/aus-zwei-marken-wird-eine\/","title":{"rendered":"Two brands become one"},"content":{"rendered":"

From May 2024, ratioform and kaiserkraft will become one brand under the kaiserkraft umbrella brand. The merger of the brands is intended to utilise synergies and build on the intensive cooperation to date.<\/strong><\/p>\n

Already in the past ratioform<\/a> and imperial power<\/a> successfully worked on joint customer projects and on merging expertise. Both companies share the same values in terms of solution-oriented advice, service and sustainability and now complement each other in terms of their range of products and expertise. In the summer of 2023, kaiserkraft also expanded its portfolio of business, office and warehouse equipment to include packaging supplies in collaboration with its sister company ratioform.<\/p>\n

\u201eUnder the new, joint kaiserkraft brand umbrella, we offer an exceptional large product portfolio and the combined expertise of both brands<\/strong>. Our overall offering relieves customers, simplifies their processes and enables forward-looking solutions that not only benefit the customer. They also strengthen our position in the market,\u201c says Sven Lauxmann, Managing Director of Kaiser+Kraft GmbH and Vice President Sales Division Industrial & Packaging. The new kaiserkraft brand bundles the best of both worlds - factory equipment and packaging expertise - and thus offers special added value for customers, suppliers and partners.<\/p>

\"\"<\/a><\/div><\/div>\n

\u201eWith ratioform and kaiserkraft, we had two strong, very well-known brands that complement each other perfectly and offer first-class services. It was a logical consequence of this to create a brand that combines our strengths and values and offers customers even more benefits from a single source. The result was kaiserkraft, a brand that meets the complex challenges of today and tomorrow. An entity that helps shape the working world of our customers and makes it sustainably future-orientated.\u201c<\/p>\n

Daniela Senkbeil<\/strong>, Vice President Category Management Division Industrial & Packaging<\/p><\/blockquote>\n

For ratioform customers, all framework conditions, teams, contact persons, product ranges and conditions remain the same. The ratioform customers will become kaiserkraft customers. The entire customer migration has been completed since the end of April 2024. kaiserkraft offers the complete service, allowing customers to concentrate on their business. The concrete advantage: One contact person, fewer interfaces, simpler ordering processes<\/strong> and therefore time and resource savings for customers.<\/p>\n

\u201eWe see a high demand for a condensed supplier network among our customers. Thanks to the closer cooperation between the companies within I&P, we can offer comprehensive solutions and an even more attractive portfolio. Customers can obtain both stationery products and packaging solutions from a single source. The two brands have been working hand in hand for some time - the merger under one brand umbrella was the logical step towards the future.\u201c<\/p>\n

Sonja Mechling<\/strong>, Managing Director Kaiser+Kraft GmbH and President Division Industrial & Packaging<\/p><\/blockquote>\n

Ratioform Verpackungen GmbH is Germany's market leader in the transport packaging trade. In addition to its wide range of products, ratioform supports companies as a solution finder and thought leader, primarily with customised packaging solutions and the optimisation of packaging processes. ratioform brings decades of experience and expertise to the table. Market expertise in B2B trade for transport packaging<\/strong> from standard packaging to customised special projects and the integration of packing lines.<\/p>\n

kaiserkraft is an e-procurement specialist and ensures transparency in the entire procurement process, an optimised workflow and is a reliable and experienced development partner for customers and partners at eye level. The service also includes an assembly and project service, 3D planning, special models and inspection and maintenance. As an established expert in office, factory and warehouse equipment, kaiserkraft contributes to our joint success with a wide range of products, long-lasting professional equipment and comprehensive services. kaiserkraft customers receive the following in addition to their regular portfolio, which extends over 100,000 articles for all business equipment, around 20,000 new products and packaging solutions<\/strong> from ratioform: from a diverse selection of cardboard boxes and suitable filling material, to everything you need for packaging, sealing and labelling, through to complex solutions for the packaging process.<\/p>\n

The new kaiserkraft brand gives customers, partners and suppliers the promise: \u00bbEmpowered to work best\u00ab. It is a guarantee of quality and performance, offers an exceptionally large product portfolio and bundled expertise from both markets. The customer takes centre stage, kaiserkraft acts as a partner at eye level, true to the new claim \u00bbworks\u00ab.<\/p>\n

\u201eThe new brand claim is \u00bbkaiserkraft works.\u00ab, simple and meaningful. We want to express this: We make it possible. This slogan says everything we embody as a brand. We work hard to satisfy our customers and shape their working environment. We are committed to sustainable solutions and strive to be a partner for our customers.\u201c<\/p>\n

Sonja Mechling<\/strong><\/p><\/blockquote>\n

Source:\u00a0<\/i>imperial power<\/a><\/p>","protected":false},"excerpt":{"rendered":"From May 2024, ratioform and kaiserkraft will be managed as one brand and under the kaiserkraft umbrella brand in order to exploit synergies.","protected":false},"author":1,"featured_media":92751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Ab Mai 2024 werden ratioform und kaiserkraft zu einer Marke und unter dem Markendach kaiserkraft gef\u00fchrt, um Synergien auszusch\u00f6pfen.","rank_math_focus_keyword":"marken,ratioform,kaiserkraft","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[43,60137,1487,59121,44],"class_list":{"0":"post-92750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"tag-aus-den-unternehmen","9":"tag-kaiserkraft","10":"tag-papier-pappe-karton","11":"tag-ratioform","12":"tag-transportverpackung","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/92750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=92750"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/92750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/92751"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=92750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=92750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=92750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}