{"id":93716,"date":"2024-06-27T14:02:31","date_gmt":"2024-06-27T12:02:31","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=93716"},"modified":"2024-06-27T09:52:00","modified_gmt":"2024-06-27T07:52:00","slug":"coffee-in-paper-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kaffee-in-papierverpackung\/","title":{"rendered":"Coffee in paper packaging"},"content":{"rendered":"

Nestl\u00e9 is introducing new packaging for the Nescaf\u00e9 coffee brand. From June 2024, the coffee mix products Nescaf\u00e9 Cappuccino and Nescaf\u00e9 Latte will be packaged in recyclable paper packaging. This will replace the previous plastic packaging and the company will save around 155 tonnes of plastic in Germany as a result of the changeover.<\/strong><\/p>\n

Today, Nescaf\u00e9 is the first coffee brand in German retail to use a coffee mix can made of paper. The can is made of 95 per cent paper. Coffee fans can therefore dispose of it in the paper bin. The lid and sealing film are also recyclable and belong in the yellow bin.<\/p>\n

\u201eConsumers increasingly want more sustainable packaging. We are fulfilling this wish with the new paper can. The changeover is part of Nestl\u00e9's strategy to wrap products in improved packaging. Nestl\u00e9 has committed to ensuring that more than 95 per cent of its plastic packaging worldwide is suitable for recycling or reuse by 2025. We also want to use one third less virgin plastic worldwide compared to 2018. We also want to achieve this goal by 2025.\u201c<\/p>\n

Anne Brown<\/strong>, Marketing Director of Nestl\u00e9 Germany's coffee brands in the food retail sector<\/p><\/blockquote>\n

Nescaf\u00e9 Cappuccino and Nescaf\u00e9 Latte are available in four flavours: Nescaf\u00e9 Cappuccino Creamy Delicate, Nescaf\u00e9 Cappuccino Less Sweet, Nescaf\u00e9 Latte and Nescaf\u00e9 Cappuccino Decaffeinated.<\/p>

\"\"<\/a><\/div><\/div>\n

There are also changes to the entire Nescaf\u00e9 range. The brand's product range is now available with a new, fresh design<\/strong> on the supermarket shelf. The coffee brand has revamped the packaging design of its Nescaf\u00e9 Cappuccino, Nescaf\u00e9 Latte, Nescaf\u00e9 Classic and Nescaf\u00e9 Gold products. The new design emphasises the so-called Nescaf\u00e9 accent as a recurring motif on the packaging. The Nescaf\u00e9 accent forms the visual anchor of the new design and ensures high brand awareness on the shelf. How intense a coffee variety tastes and what characterises it can now be found on the front of the packaging for all products. This makes the purchase decision easier for coffee fans.<\/p>\n

The brand uses 100 per cent responsibly sourced coffee in the Nescaf\u00e9 plants in Europe. The coffee comes from the Nescaf\u00e9 Plan sustainability programme. At the heart of the programme is the Supporting farmers in switching to regenerative cultivation methods<\/strong>, reducing greenhouse gas emissions and improving the living conditions of coffee farmers. Coffee lovers can find out more about this on the new packaging. There is also a QR code on the coffee products that leads to further information on the Nescaf\u00e9 website.<\/p>\n

Source:\u00a0<\/em>Nestl\u00e9<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"Nestl\u00e9's Nescaf\u00e9 Cappuccino and Nescaf\u00e9 Latte coffee mix products will be packaged in recyclable paper packaging from June 2024.","protected":false},"author":1,"featured_media":93717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die Kaffeemix-Produkte Nescaf\u00e9 Cappuccino und Nescaf\u00e9 Latte von Nestl\u00e9 werden ab Juni 2024 in recycelbaren Papierverpackungen verpackt. ","rank_math_focus_keyword":"kaffee,papier,nestle","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[65,38,58943,1487],"class_list":{"0":"post-93716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-abfalltechnik-und-recycling","9":"tag-lebensmittel","10":"tag-nestle","11":"tag-papier-pappe-karton","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/93716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=93716"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/93716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/93717"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=93716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=93716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=93716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}