{"id":94262,"date":"2024-07-25T18:07:55","date_gmt":"2024-07-25T16:07:55","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=94262"},"modified":"2024-07-25T18:07:55","modified_gmt":"2024-07-25T16:07:55","slug":"new-position-for-top-expert-in-the-packaging-industry","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/neue-position-fuer-top-expertin-der-verpackungsbranche\/","title":{"rendered":"New position for top expert in the packaging industry"},"content":{"rendered":"

She is one of the most respected voices in the industry. As a leading packaging analyst, Sonja B\u00e4hr is now taking her expertise elsewhere. She is moving to Berndt+Partner as Director Business Development.<\/strong><\/p>\n

Today, B+P Creality made the new addition official. The company sees Sonja B\u00e4hr's experience and commitment to sustainability as a valuable asset for itself and its customers.<\/p>\n

With almost 30 years of industry experience and an extensive background in packaging technology and industrial engineering, Sonja B\u00e4hr does indeed bring valuable expertise to the company. And in fact, it's a comeback for her: she completed internships and her thesis at Berndt+Partner during her studies. Now she is returning in a leading role to contribute her specialisms - legal frameworks, claims without greenwashing, Design4Recycling and circular economy - to B+P Creality's holistic solutions.<\/p>

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In between, her career has included important positions, including Managing Director of the German Packaging Institute and the Association of German Packaging Engineers as well as consultant for sustainable packaging solutions. \u201eI am highly motivated to support food and non-food companies with their packaging issues at all levels,\u201c says Sonja B\u00e4hr.<\/p>\n

The packaging journal team congratulates Sonja B\u00e4hr on her new position and looks back fondly on previous encounters and interviews with her, such as at interpack in D\u00fcsseldorf:<\/p>