{"id":94832,"date":"2024-08-23T16:11:19","date_gmt":"2024-08-23T14:11:19","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=94832"},"modified":"2024-08-23T11:32:37","modified_gmt":"2024-08-23T09:32:37","slug":"coffee-machine-sustainably-packaged","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kaffeemaschine-nachhaltig-verpackt\/","title":{"rendered":"Coffee machine sustainably packaged"},"content":{"rendered":"<p><strong>DS Smith has developed a new, fibre-based packaging for the Philips Baristina coffee machine in collaboration with household appliance manufacturer Versuni. This solution is made entirely from corrugated cardboard and is completely recyclable. <\/strong><\/p>\n<p>A special feature of the packaging is that no plastic is used, which reduces the ecological footprint. In addition, an anti-scratch coating has been integrated to protect the surface of the coffee machine from damage. The development of the packaging was the result of close <strong>Collaboration between the design teams<\/strong> of both companies.<\/p>\n<figure id=\"attachment_94833\" aria-describedby=\"caption-attachment-94833\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-94833 size-full\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/08\/ds-smith-verpackung-kaffeemaschine.jpg\" alt=\"\" width=\"1200\" height=\"650\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/08\/ds-smith-verpackung-kaffeemaschine.jpg 1200w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/08\/ds-smith-verpackung-kaffeemaschine-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/08\/ds-smith-verpackung-kaffeemaschine-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/08\/ds-smith-verpackung-kaffeemaschine-768x416.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-94833\" class=\"wp-caption-text\">(Image: DS Smith)<\/figcaption><\/figure>\n<p>The aim was to create customised packaging that would not only <strong>functional, but also visually appealing<\/strong> is. The coffee machine is placed prominently in the centre of the packaging so that it immediately catches the eye when it is opened. This staging is intended to create the so-called \u201ewow effect\u201c when unpacking and make the product easily recognisable both in retail stores and online.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-229061058\"><div id=\"packa-3240112565\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<blockquote><p>\n\u201eWe are proud of the fully recyclable packaging solution. Consumer trends and expectations are fast-moving. In line with the desire for sustainable packaging, we developed this product solution with the aim of creating a high-quality visual impact on the shelf and online. In line with our company purpose to redefine packaging for a changing world, we also worked closely with our customer on this project to support them in their transition to a circular economy.\u201c<\/p>\n<p><strong>Thoran Ottens<\/strong>, Divisional Key Account Manager Electronics, DS Smith<\/p><\/blockquote>\n<p>Another advantage of the packaging solution is the use of a special tool from <a href=\"https:\/\/packaging-journal.de\/?s=ds+smith+\">DS Smith<\/a>, the so-called \u201ecycle design metrics\u201c. This instrument makes it possible to <strong>Environmental compatibility and the performance of the packaging<\/strong> on the basis of eight different indicators <strong>Rate<\/strong>. These include recyclability, reusability and efficiency in the supply chain. The results of this analysis show how well a packaging design fulfils the requirements of the circular economy and indicate where improvements can be made.<\/p>\n<p><em>Source:\u00a0<\/em><a href=\"http:\/\/www.dssmith-packaging.de\" target=\"_blank\" rel=\"noopener\">DS Smith<\/a><\/p>","protected":false},"excerpt":{"rendered":"DS Smith and Versuni develop a sustainable corrugated packaging solution for Philips Baristina coffee machines that is fully recyclable.","protected":false},"author":1,"featured_media":94834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"DS Smith und Versuni entwickeln eine nachhaltige Verpackungsl\u00f6sung aus Wellpappe f\u00fcr Philips Baristina Kaffeemaschinen, die vollst\u00e4ndig recycelbar ist.","rank_math_focus_keyword":"Kaffeemaschine,DS Smith","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[58657,46,31,32,1487],"class_list":{"0":"post-94832","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-ds-smith","9":"tag-marketing-und-design","10":"tag-nachhaltigkeit-und-green-packaging","11":"tag-packmittel-und-packstoffe","12":"tag-papier-pappe-karton","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/94832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=94832"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/94832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/94834"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=94832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=94832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=94832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}