{"id":96147,"date":"2024-10-04T17:25:02","date_gmt":"2024-10-04T15:25:02","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=96147"},"modified":"2024-10-04T17:25:33","modified_gmt":"2024-10-04T15:25:33","slug":"artificial-intelligence-in-packaging-design","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kuenstliche-intelligenz-im-packaging-design\/","title":{"rendered":"Artificial intelligence in packaging design"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"96147\" class=\"elementor elementor-96147\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-205fd99a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"205fd99a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b91005b exad-glass-effect-no exad-sticky-section-no\" data-id=\"2b91005b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507160aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"507160aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Artificial intelligence is not only increasingly being used in packaging machines. It is also being used more and more in packaging design. We talked about this in our FACHPACK.TV programme with\u00a0<\/strong><b>packaging expert Uwe Melichar.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a0fbf2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"27a0fbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There's no doubt about it: AI optimises processes and could also shape the future of packaging design. In an interview with Uwe Melichar, Vice-President of the European Brand and Packaging Design Association, we discussed the opportunities and challenges that AI brings to packaging development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9d27f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ea9d27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The role of AI in packaging development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8447f36 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8447f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The packaging industry is facing a transformation that will be accelerated by the use of AI. Melichar emphasises that there are already companies that are successfully using AI in their design and development processes. For example, AI is being used to generate serving suggestions for products, which gives designers more room for manoeuvre and increases efficiency.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-1107248445\"><div id=\"packa-2619664082\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div><p>\u201eEverything is in motion at the moment. There are people who are afraid of what might come. There are many who are already using it,\u201c explains Melichar. It turns out that AI not only increases the speed with which designs are created, but also improves the quality of the results if it is used correctly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09fa5de exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"09fa5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/1013108828?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14639a1a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"14639a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of the use of AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba563cf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3ba563cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A concrete example of the effective use of AI is a project by Win Creative, which developed an entire series of packaging for a customer in which the images were generated using AI. \u201eIt's fantastic to see the quality of the results,\u201c says Melichar.<\/p><p>However, he points out that the quality of the results depends heavily on the data that is entered into the system. \u201eIf you put artificial intelligence on crap, you'll get new crap, but faster,\u201c he warns. It is crucial to provide the right information in order to achieve high-quality results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0442b30 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0442b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimisation of workflows and automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7483e45 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7483e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another important aspect is the optimisation of work processes. AI can help to increase efficiency in packaging development by automating repetitive tasks and reducing sources of error. \u201eThings need to talk to each other more,\u201c says Melichar. This applies to both the machines and the design processes.<\/p><p>\u201eThere is still a lot to come in the area of these workflows,\u201c says Melichar, emphasising that many companies are not yet fully exploiting the possibilities of automation. The integration of AI into existing systems could significantly increase efficiency and help companies become more competitive.<span style=\"color: #1f1e1e; font-family: Sarala, sans-serif; font-size: 22px; font-weight: 600;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f613cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8f613cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The future of the packaging industry with AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83c29a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b83c29a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Melichar sees great opportunities for the packaging industry to develop further through the use of AI. \u201eAI will not replace people, but people who use AI will replace people who don't use AI,\u201c he says. This perspective emphasises the need for professionals in the packaging industry to get to grips with the new technologies and continue their training.<\/p><p>\u201eWe are still at the beginning, and many mistakes happen. But if we deal with the issue in good time, we will continue to be in demand,\u201c Melichar concludes.<\/p><p>Overall, the interview shows that AI is already playing a significant role in packaging development today and will become even more important in the future. Companies that start working with these technologies at an early stage can gain a competitive advantage and significantly improve the efficiency and sustainability of their packaging processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd06d4e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"fd06d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45c50159 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"45c50159\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11adcd5f exad-glass-effect-no exad-sticky-section-no\" data-id=\"11adcd5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c60ff7e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c60ff7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div 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data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-114694 post type-post status-publish format-standard has-post-thumbnail category-maerkte tag-abfalltechnik-und-recycling tag-getraenke tag-markt tag-mehrweg tag-portugal cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div 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cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/coveris-investiert-in-polen\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Coveris-Polen-300x163.jpg\" class=\"attachment-medium size-medium wp-image-114665\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Coveris-Polen-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Coveris-Polen-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Coveris-Polen-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Coveris-Polen-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Coveris-Polen-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Coveris-Polen-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Coveris-Polen-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Coveris-Polen-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Coveris-Polen.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/coveris-investiert-in-polen\/\" >\n\t\t\t\tCoveris invests in Poland\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe company is strengthening its production capacities in Central and Eastern Europe.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/coveris-investiert-in-polen\/\" aria-label=\"Read more about Coveris invests in Poland\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-114658 post type-post status-publish format-standard has-post-thumbnail category-personen tag-aus-den-unternehmen tag-heidelberger-druckmaschinen tag-personen tag-verpackungsdruck-und-veredelung cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/heidelberg-verlaengert-vertraege-von-ceo-und-cso\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Heidelberg-CEO-300x163.jpg\" class=\"attachment-medium size-medium wp-image-114661\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Heidelberg-CEO-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Heidelberg-CEO-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Heidelberg-CEO-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Heidelberg-CEO-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Heidelberg-CEO-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Heidelberg-CEO-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Heidelberg-CEO-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Heidelberg-CEO-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Heidelberg-CEO.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/heidelberg-verlaengert-vertraege-von-ceo-und-cso\/\" >\n\t\t\t\tHeidelberg extends contracts of CEO and CSO\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tHeidelberger Druckmaschinen AG is relying on continuity.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/heidelberg-verlaengert-vertraege-von-ceo-und-cso\/\" aria-label=\"Read more about Heidelberg extending contracts of CEO and CSO\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-114654 post type-post status-publish format-standard has-post-thumbnail category-aus-den-unternehmen-news tag-abfuelltechnik tag-automatisieren-und-robotik tag-pharma-kosmetik-chemie tag-rotzinger-pharmapack cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mech-i-tronic-integriert-rotzinger-pharmapack\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Rotzinger-Pharma-300x163.jpg\" class=\"attachment-medium size-medium wp-image-114656\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Rotzinger-Pharma-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Rotzinger-Pharma-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Rotzinger-Pharma-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Rotzinger-Pharma-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Rotzinger-Pharma-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Rotzinger-Pharma-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Rotzinger-Pharma-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Rotzinger-Pharma-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Rotzinger-Pharma.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mech-i-tronic-integriert-rotzinger-pharmapack\/\" >\n\t\t\t\tMech-i-tronic integrates Rotzinger Pharmapack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe aim of the transaction is to expand the market position within the pharmaceutical sector.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mech-i-tronic-integriert-rotzinger-pharmapack\/\" aria-label=\"Read more about Mech-i-tronic integrates Rotzinger Pharmapack\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-114643 post type-post status-publish format-standard has-post-thumbnail category-aus-den-unternehmen-news tag-bericap tag-irland tag-kunststoff-und-verbunde tag-verschluesse-und-verschliesssysteme cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/bericap-expandiert-in-irland\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Embankment-Plastics-300x163.jpg\" class=\"attachment-medium size-medium wp-image-114646\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Embankment-Plastics-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Embankment-Plastics-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Embankment-Plastics-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Embankment-Plastics-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Embankment-Plastics-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Embankment-Plastics-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Embankment-Plastics-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Embankment-Plastics-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/04\/Embankment-Plastics.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/bericap-expandiert-in-irland\/\" >\n\t\t\t\tBericap expands into Ireland\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe company has acquired Embankment Plastics.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/bericap-expandiert-in-irland\/\" aria-label=\"Read more about Bericap expanding in Ireland\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Artificial intelligence is already optimising processes today and could shape the future of packaging design. So says Uwe Melichar, Vice-President of the European Brand and Packaging Design Association.","protected":false},"author":7,"featured_media":96150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"K\u00fcnstliche Intelligenz,packaging design","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[55,59913,32,39],"class_list":{"0":"post-96147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-automatisieren-und-robotik","9":"tag-kuenstliche-intelligenz","10":"tag-packmittel-und-packstoffe","11":"tag-verpackungstechnik","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/96147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=96147"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/96147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/96150"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=96147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=96147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=96147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}