{"id":96147,"date":"2024-10-04T17:25:02","date_gmt":"2024-10-04T15:25:02","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=96147"},"modified":"2024-10-04T17:25:33","modified_gmt":"2024-10-04T15:25:33","slug":"artificial-intelligence-in-packaging-design","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kuenstliche-intelligenz-im-packaging-design\/","title":{"rendered":"Artificial intelligence in packaging design"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"96147\" class=\"elementor elementor-96147\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-205fd99a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"205fd99a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b91005b exad-glass-effect-no exad-sticky-section-no\" data-id=\"2b91005b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507160aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"507160aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Artificial intelligence is not only increasingly being used in packaging machines. It is also being used more and more in packaging design. We talked about this in our FACHPACK.TV programme with\u00a0<\/strong><b>packaging expert Uwe Melichar.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a0fbf2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"27a0fbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There's no doubt about it: AI optimises processes and could also shape the future of packaging design. In an interview with Uwe Melichar, Vice-President of the European Brand and Packaging Design Association, we discussed the opportunities and challenges that AI brings to packaging development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9d27f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ea9d27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The role of AI in packaging development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8447f36 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8447f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The packaging industry is facing a transformation that will be accelerated by the use of AI. Melichar emphasises that there are already companies that are successfully using AI in their design and development processes. For example, AI is being used to generate serving suggestions for products, which gives designers more room for manoeuvre and increases efficiency.<\/p><div class=\"packa-in-post-alle packa-entity-placement\" style=\"text-align: center;\" id=\"packa-4135390809\"><div id=\"packa-3706075986\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div><p>\u201eEverything is in motion at the moment. There are people who are afraid of what might come. There are many who are already using it,\u201c explains Melichar. It turns out that AI not only increases the speed with which designs are created, but also improves the quality of the results if it is used correctly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09fa5de exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"09fa5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/1013108828?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14639a1a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"14639a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of the use of AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba563cf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3ba563cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A concrete example of the effective use of AI is a project by Win Creative, which developed an entire series of packaging for a customer in which the images were generated using AI. \u201eIt's fantastic to see the quality of the results,\u201c says Melichar.<\/p><p>However, he points out that the quality of the results depends heavily on the data that is entered into the system. \u201eIf you put artificial intelligence on crap, you'll get new crap, but faster,\u201c he warns. It is crucial to provide the right information in order to achieve high-quality results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0442b30 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0442b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimisation of workflows and automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7483e45 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7483e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another important aspect is the optimisation of work processes. AI can help to increase efficiency in packaging development by automating repetitive tasks and reducing sources of error. \u201eThings need to talk to each other more,\u201c says Melichar. This applies to both the machines and the design processes.<\/p><p>\u201eThere is still a lot to come in the area of these workflows,\u201c says Melichar, emphasising that many companies are not yet fully exploiting the possibilities of automation. The integration of AI into existing systems could significantly increase efficiency and help companies become more competitive.<span style=\"color: #1f1e1e; font-family: Sarala, sans-serif; font-size: 22px; font-weight: 600;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f613cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8f613cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The future of the packaging industry with AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83c29a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b83c29a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Melichar sees great opportunities for the packaging industry to develop further through the use of AI. \u201eAI will not replace people, but people who use AI will replace people who don't use AI,\u201c he says. This perspective emphasises the need for professionals in the packaging industry to get to grips with the new technologies and continue their training.<\/p><p>\u201eWe are still at the beginning, and many mistakes happen. But if we deal with the issue in good time, we will continue to be in demand,\u201c Melichar concludes.<\/p><p>Overall, the interview shows that AI is already playing a significant role in packaging development today and will become even more important in the future. Companies that start working with these technologies at an early stage can gain a competitive advantage and significantly improve the efficiency and sustainability of their packaging processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd06d4e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"fd06d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45c50159 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"45c50159\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11adcd5f exad-glass-effect-no exad-sticky-section-no\" data-id=\"11adcd5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c60ff7e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c60ff7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More news <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5279ab0 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-posts\" data-id=\"5279ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116604 post type-post status-publish format-standard has-post-thumbnail category-aus-den-unternehmen-news tag-aluminium tag-kunststoff-und-verbunde tag-linhardt tag-metall tag-personen tag-pharma-kosmetik-chemie cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/linhardt-haelt-standort-hambruecken-in-eigener-hand\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Linhardt-Facility-300x163.jpg\" class=\"attachment-medium size-medium wp-image-116607\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Linhardt-Facility-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Linhardt-Facility-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Linhardt-Facility-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Linhardt-Facility-18x10.jpg 18w, 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the Hambr\u00fccken site after all.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/linhardt-haelt-standort-hambruecken-in-eigener-hand\/\" aria-label=\"Read more about Linhardt keeps its Hambr\u00fccken site in its own hands\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116599 post type-post status-publish format-standard has-post-thumbnail category-maerkte tag-gesetze-und-verordnungen tag-ghana tag-kunststoff-und-verbunde tag-lebensmittel tag-packmittel-und-packstoffe cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/ghana-verbietet-styropor-produkte-ab-2027\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Styrofoam-Packaging-300x163.jpg\" class=\"attachment-medium size-medium wp-image-116602\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Styrofoam-Packaging-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Styrofoam-Packaging-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Styrofoam-Packaging-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Styrofoam-Packaging-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Styrofoam-Packaging-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Styrofoam-Packaging-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Styrofoam-Packaging-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Styrofoam-Packaging-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Styrofoam-Packaging.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/ghana-verbietet-styropor-produkte-ab-2027\/\" >\n\t\t\t\tGhana bans Styrofoam products from 2027\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tFor the packaging industry, the ban means massive adjustments, particularly in the foodservice and takeaway segments.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/ghana-verbietet-styropor-produkte-ab-2027\/\" aria-label=\"Read more about Ghana bans Styrofoam products from 2027\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116593 post type-post status-publish format-audio has-post-thumbnail category-aus-dem-magazin tag-audio tag-kolumne tag-magazin-02-2026 tag-packmittel-und-packstoffe post_format-post-format-audio cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-eckstein\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild-300x163.png\" class=\"attachment-medium size-medium wp-image-116594\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild-300x163.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild-1024x555.png 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild-768x416.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild-18x10.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild-332x180.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild-664x360.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild-688x373.png 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild-1044x566.png 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-eckstein\/\" >\n\t\t\t\tPackaging user | Eckstein, Eckstein - Everything must be hidden!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tIn his new column, our packaging user Harald Braun dissects the \u201eDouble Take\u201c trend: food packaging that looks like motor oil, washing-up liquid, or infusion bags. Original? Perhaps. Appetising? Not really.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-eckstein\/\" aria-label=\"Read more about Packaging Users | Eckstein, Eckstein \u2013 Everything must be hidden!\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116596 post type-post status-publish format-standard has-post-thumbnail category-packmittel-und-packstoffe tag-grossbritannien tag-lebensmittel tag-mehrweg tag-nachhaltigkeit-und-green-packaging tag-tesco cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/tesco-setzt-auf-weniger-kunststoff-und-mehr-kreislauf\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-300x163.jpg\" class=\"attachment-medium size-medium wp-image-116597\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/tesco-setzt-auf-weniger-kunststoff-und-mehr-kreislauf\/\" >\n\t\t\t\tTesco is focusing on less plastic and more circularity\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tAccording to the report, 99 per cent of Tesco own-brand packaging in the UK is now recyclable.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/tesco-setzt-auf-weniger-kunststoff-und-mehr-kreislauf\/\" aria-label=\"Read more about Tesco bets on less plastic and more circularity\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116587 post type-post status-publish format-audio has-post-thumbnail category-aus-dem-magazin tag-audio tag-berndtpartner-creality tag-etikettieren-kennzeichnen-codieren tag-eu-verpackungsverordnung tag-kolumne tag-magazin-02-2026 tag-packmittel-und-packstoffe post_format-post-format-audio cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/sonja-baehr-wissenschaft-kein-wissen\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild_baehr_2-2026-300x163.png\" class=\"attachment-medium size-medium wp-image-116589\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild_baehr_2-2026-300x163.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild_baehr_2-2026-1024x555.png 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild_baehr_2-2026-768x416.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild_baehr_2-2026-18x10.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild_baehr_2-2026-332x180.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild_baehr_2-2026-664x360.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild_baehr_2-2026-688x373.png 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild_baehr_2-2026-1044x566.png 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Kolumne-Headerbild_baehr_2-2026.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/sonja-baehr-wissenschaft-kein-wissen\/\" >\n\t\t\t\tSonja B\u00e4hr | When Science Doesn't Create Knowledge\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tIn her new column, packaging expert Sonja B\u00e4hr questions the scientific basis of planned PPWR labels. She demonstrates why coloured labels could consume enormous resources \u2013 without any demonstrable added benefit for waste separation.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/sonja-baehr-wissenschaft-kein-wissen\/\" aria-label=\"Read more about Sonja B\u00e4hr | When science doesn&#039;t create knowledge\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116577 post type-post status-publish format-standard has-post-thumbnail category-maerkte tag-getraenke tag-getraenkedosen tag-lebensmittel tag-markt tag-packmittel-und-packstoffe tag-usa cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/us-convenience-stores-treiben-nachfrage-nach-foodservice-verpackungen\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-300x163.jpg\" class=\"attachment-medium size-medium wp-image-116580\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/us-convenience-stores-treiben-nachfrage-nach-foodservice-verpackungen\/\" >\n\t\t\t\tUS convenience stores drive demand for foodservice packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tFor packaging providers, the continuing shift towards high-margin in-store products is relevant.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/us-convenience-stores-treiben-nachfrage-nach-foodservice-verpackungen\/\" aria-label=\"US convenience stores drive demand for foodservice packaging\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Artificial intelligence is already optimising processes today and could shape the future of packaging design. So says Uwe Melichar, Vice-President of the European Brand and Packaging Design Association.","protected":false},"author":7,"featured_media":96150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"K\u00fcnstliche Intelligenz,packaging design","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[55,59913,32,39],"class_list":{"0":"post-96147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-automatisieren-und-robotik","9":"tag-kuenstliche-intelligenz","10":"tag-packmittel-und-packstoffe","11":"tag-verpackungstechnik","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/96147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=96147"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/96147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/96150"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=96147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=96147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=96147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}