{"id":96507,"date":"2024-10-17T14:44:16","date_gmt":"2024-10-17T12:44:16","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=96507"},"modified":"2024-10-19T11:43:05","modified_gmt":"2024-10-19T09:43:05","slug":"too-much-plastic-in-the-supermarket","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/zuviel-kunststoff-im-supermarkt\/","title":{"rendered":"Too much plastic in the supermarket?"},"content":{"rendered":"<p><strong>Almost half of the products in German supermarkets are unnecessarily packaged in plastic. This is according to a study conducted by Retail Economics on behalf of DS Smith.<\/strong><\/p>\n<div>According to the new Material Change Index study, 48 per cent of food and drinks in German supermarkets are unnecessarily packaged in plastic. <strong>The study analysed 1,500 foods from the supermarket<\/strong>. Many foods and drinks are predominantly packaged in plastic, which could be removed or replaced with alternatives.<\/div>\n<div><\/div>\n<div>As part of the Material Change Index study, a survey was conducted among experts from European food manufacturers and retailers. This revealed that <strong>almost all (98 %) respondents have committed to reducing plastic packaging<\/strong>, three out of five (60 %) respondents only have two or fewer years left to achieve their goals. A quarter (25 %) even stated that they may not be able to achieve their targets. Two in five (40 %) cited the cost of raw materials as the biggest obstacle, closely followed by concerns that consumers would not accept change (39 %).<\/div>\n<figure id=\"attachment_96509\" aria-describedby=\"caption-attachment-96509\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-96509 size-large\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/10\/DS-Smith_Material-Change-Infografik_02-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/10\/DS-Smith_Material-Change-Infografik_02-1024x1024.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/10\/DS-Smith_Material-Change-Infografik_02-300x300.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/10\/DS-Smith_Material-Change-Infografik_02-150x150.jpg 150w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/10\/DS-Smith_Material-Change-Infografik_02-768x768.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/10\/DS-Smith_Material-Change-Infografik_02-1320x1320.jpg 1320w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/10\/DS-Smith_Material-Change-Infografik_02.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-96509\" class=\"wp-caption-text\">(Graphic: DS Smith)<\/figcaption><\/figure>\n<p>Food manufacturers and retailers fear that a change in packaging will make them uncompetitive. Seven out of ten (72 %) believe that customers <strong>would not be prepared to pay more for sustainable packaging<\/strong>, and almost two thirds (65 %) are of the opinion that they would not be prepared to sacrifice comfort for sustainability.<\/p>\n<h2><strong>Many rely on plastic packaging<\/strong><\/h2>\n<p>The study analysed packaging materials <strong>in 25 of the most popular supermarkets in six European markets<\/strong>The countries surveyed are the UK, France, Germany, Italy, Spain and Poland. The results show that the proportion of plastic packaging in Germany is around 66 per cent, putting it in third place together with Italy. <strong>The United Kingdom is most dependent on plastic packaging<\/strong>70 per cent of all food and drink on UK shelves contains plastic, followed by Spain (67 %), Germany and Italy (66 %), Poland (62 %) and France (59 %).<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-2874602008\"><div id=\"packa-144351944\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<blockquote><p>\u201eFood manufacturers have committed to replacing plastic packaging. However, the reality shows that this is often <strong>is not implemented as long as objectives are voluntary<\/strong>. The EU has already introduced a number of rules for a gradual ban on certain plastic packaging. We welcome this approach in principle, but we have observed that many companies fear that they could be confronted with additional costs and competitive disadvantages as first movers of a change in product packaging. In order to drive forward a comprehensive and rapid transformation, we would like to see standardised global regulations, including with regard to the necessary food safety requirements. This is not about banning all plastic - it is about <strong>Not all plastic packaging can or should be replaced<\/strong>. However, the fact is that too much plastic is not recycled. For this reason, the legal framework should provide for prevention and reduction in our supply chains.\u201d<\/p>\n<p><strong>Uwe V\u00e4th<\/strong>, Managing Director DS Smith Packaging Germany and Switzerland<\/p><\/blockquote>\n<p>DS Smith estimates that already now <strong>85 per cent of unnecessary plastic in packaging in Germany could be replaced or significantly reduced by fibre-based alternatives<\/strong>. The company continues to invest in the development of new solutions. This includes the global research and innovation centre \u201eR8\u201c near Birmingham, England, which accelerates innovations in packaging and carries out pilot programmes with some of the largest FMCG companies.<\/p>\n<p><em>Source<\/em>DS Smith<\/p>","protected":false},"excerpt":{"rendered":"Almost half of the products in German supermarkets are unnecessarily packaged in plastic. This is according to a study conducted by Retail Economics on behalf of DS Smith.","protected":false},"author":20,"featured_media":36395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Fast die H\u00e4lfte der Produkte in deutschen Superm\u00e4rkten sind unn\u00f6tig in Kunststoff verpackt, besagt eine Studie von Retail Economics im Auftrag von DS Smith.","rank_math_focus_keyword":"Kunststoff","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[111],"tags":[58657,54,38,36],"class_list":{"0":"post-96507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-maerkte","8":"tag-ds-smith","9":"tag-kunststoff-und-verbunde","10":"tag-lebensmittel","11":"tag-markt","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/96507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=96507"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/96507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/36395"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=96507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=96507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=96507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}