{"id":96708,"date":"2024-10-28T13:02:22","date_gmt":"2024-10-28T12:02:22","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=96708"},"modified":"2024-10-28T13:02:22","modified_gmt":"2024-10-28T12:02:22","slug":"light-promotional-packaging-made-from-microwave","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/leichte-promotionverpackung-aus-mikrowelle\/","title":{"rendered":"Lightweight promotional packaging made from microwave"},"content":{"rendered":"

Mets\u00e4 Board has developed versatile, space-saving promotional packaging for Finnish cosmetics brand HejBuddy. The lightweight packaging is made from micro-fluted corrugated board using Mets\u00e4 Board's white kraftliner and is<\/strong> 50 percent lighter than conventional rigid packaging made from recycled fibres.<\/strong><\/p>\n

Traditionally, already assembled boxes are imported from Asia, which requires a lot of space in containers. The new packaging developed by Mets\u00e4 Board requires only minimal storage capacity as it is simply folded into a box when required<\/strong> can be used. After use, the packaging can then be pressed flat and easily recycled.<\/p>\n

Depending on the seasonal focus, the banderole, which is part of the concept, can also be customised, Adapted to the various branding requirements<\/strong> This is another versatile and cost-effective solution for brand owners. In addition, microwave packaging allows for greater flexibility, as the Local production in smaller batches<\/strong> can take place.<\/p>

\"\"<\/a><\/div><\/div>\n

\u201eWe wanted packaging that was eye-catching but also environmentally friendly. Nature is an important value for our company as I am a forest owner myself. I wanted to be sure that our partner shared our values, and Mets\u00e4 Board's sustainable approach makes them the perfect partner.\u201c<\/p>\n

Niina Tuominen<\/strong>, founder of the HejBuddy brand<\/p><\/blockquote>\n

\u201eThe aim was to create a Better solution for rigid cartons<\/strong> to develop. The new microwaveable paperboard packaging offers a flexible alternative for our customers. It is durable and lightweight, perfect for brands looking for both style and practicality,\u201c says Ilkka Harju, Packaging Services Director at Mets\u00e4 Board.<\/p>\n

Source:<\/em> Mets\u00e4 Board<\/a><\/p>","protected":false},"excerpt":{"rendered":"Mets\u00e4 Board has developed a space-saving promotional packaging made of micro-fluted corrugated board for the Finnish cosmetics brand HejBuddy, which is 50 per cent lighter than a conventional rigid box made of recycled fibres.","protected":false},"author":20,"featured_media":96712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Mets\u00e4 Board hat eine Kosmetikverpackung aus Mikrowelle entwickelt, die 50 Prozent leichter als ein herk\u00f6mmlichee starrer Karton ist.","rank_math_focus_keyword":"mikrowelle","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[58699,31,32,1487,40],"class_list":{"0":"post-96708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-metsae-board","9":"tag-nachhaltigkeit-und-green-packaging","10":"tag-packmittel-und-packstoffe","11":"tag-papier-pappe-karton","12":"tag-pharma-kosmetik-chemie","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/96708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=96708"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/96708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/96712"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=96708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=96708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=96708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}