{"id":97615,"date":"2024-12-02T09:17:00","date_gmt":"2024-12-02T08:17:00","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=97615"},"modified":"2024-12-01T19:59:20","modified_gmt":"2024-12-01T18:59:20","slug":"haptic-cosmetics-advent-calendar","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/haptischer-kosmetikadventskalender\/","title":{"rendered":"Haptic cosmetics advent calendar"},"content":{"rendered":"<p><strong>This year's Lumene cosmetics advent calendar was realised in collaboration with the Finnish cardboard manufacturer Mets\u00e4 Board and the packaging manufacturer Van Genechten Packaging.<\/strong><\/p>\n<p>The Advent calendar is characterised by its multi-dimensional structure and is made entirely of folding boxboard from Mets\u00e4 Board. After Christmas it can be <strong>disposed of and recycled in the paper and cardboard stream<\/strong> be. The calendar was <strong>designed in virtual workshops<\/strong>, which Mets\u00e4 Board organised together with the cosmetics manufacturer Lumene and the team from Van Genechten Packaging in Riga. The aim of the collaboration was to design a calendar that fits the brand, draws inspiration from Finnish nature and enhances the consumer experience.<\/p>\n<p>The exterior aims to capture the beauty of the Nordic landscape: The <strong>3D embossing on the surface<\/strong> of the calendar gives the frozen flowers in the illustration a tactile feel. In addition, the <strong>translucent holographic film<\/strong> a magical sparkle that gives the calendar a festive look.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-79829862\"><div id=\"packa-2516535804\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<figure id=\"attachment_97618\" aria-describedby=\"caption-attachment-97618\" style=\"width: 683px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-97618 size-large\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/12\/Metsae-Board_Lumene_Adventskalender_Detailaufnahme-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/12\/Metsae-Board_Lumene_Adventskalender_Detailaufnahme-683x1024.jpg 683w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/12\/Metsae-Board_Lumene_Adventskalender_Detailaufnahme-200x300.jpg 200w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/12\/Metsae-Board_Lumene_Adventskalender_Detailaufnahme-768x1152.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2024\/12\/Metsae-Board_Lumene_Adventskalender_Detailaufnahme.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption id=\"caption-attachment-97618\" class=\"wp-caption-text\">(Image: Mets\u00e4 Board)<\/figcaption><\/figure>\n<blockquote><p>\u201eThis year's cosmetics calendar from Lumene has several dimensions. The calendar section with the product packaging is hidden in an outer packaging that is closed by a separate sleeve. The concept forms a three-dimensional unit, both in terms of structure and graphics. The doors of the Advent calendar also consist of differently shaped boxes that form a floral pattern.\u201c<\/p>\n<p><strong>Iiro Numminen<\/strong>, packaging designer in the packaging design team at Mets\u00e4 Board.<\/p><\/blockquote>\n<p>The calendar is made from Mets\u00e4Board Prime FBB Bright and Mets\u00e4Board Pro FBB Bright folding boxboard. Both qualities consist of <strong>made from renewable wood fibres and are easy to recycle<\/strong>. The good surface smoothness and high brightness of the cardboard ensure that the winter landscape is shown to its best advantage both on the outer packaging of the calendar and on the protective cover.<\/p>\n<p><em>Source:<\/em> Mets\u00e4 Board<\/p>","protected":false},"excerpt":{"rendered":"This year's Lumene cosmetics advent calendar was realised in collaboration with the Finnish cardboard manufacturer Mets\u00e4 Board and the packaging manufacturer Van Genechten Packaging.","protected":false},"author":20,"featured_media":97616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Der diesj\u00e4hrige Kosmetikadventskalender von Lumene wurde in Zusammenarbeit mit dem Mets\u00e4 Board und Verpackungshersteller Van Genechten Packaging realisiert.","rank_math_focus_keyword":"kosmetikadventskalender","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[58699,32,1487,40,58958],"class_list":{"0":"post-97615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-metsae-board","9":"tag-packmittel-und-packstoffe","10":"tag-papier-pappe-karton","11":"tag-pharma-kosmetik-chemie","12":"tag-van-genechten-packaging","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/97615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=97615"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/97615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/97616"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=97615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=97615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=97615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}