{"id":100046,"date":"2025-03-20T11:46:40","date_gmt":"2025-03-20T11:46:40","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&p=100046"},"modified":"2026-04-03T23:42:07","modified_gmt":"2026-04-03T21:42:07","slug":"packaging-industry-in-transition-thomas-reiner-dvi-at-the-german-packaging-congress-2025","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/verpackungsindustrie-im-wandel-thomas-reiner-dvi-auf-dem-deutschen-verpackungskongress-2025\/","title":{"rendered":"Packaging industry in transition: Thomas Reiner (dvi) at the German Packaging Congress 2025"},"content":{"rendered":"

In an interview with Thomas Reiner, CEO of the German Packaging Institute (dvi), we take a look at current developments in the packaging industry. The interview took place at the German Packaging Congress 2025 - one of the most important events in the industry, which discusses key topics, challenges and innovations every year.<\/p>\n

It becomes clear right at the beginning of the interview: the expectations of the packaging industry are enormous - but can it fulfil them at all? Thomas Reiner gets to the heart of the matter:
\n\u00a0\u201eThe packaging industry is literally just the packaging. The real issue is consumption, people and products. We can do what we have to do - as long as the framework conditions are right.\u201c<\/p>\n

A central topic of the discussion is the labour shortage. There is not only a shortage of skilled labour, but increasingly also of unskilled workers. Automation is becoming the solution, but the industry is struggling with inefficiency and increasing demands.
\n\u201ePeople used to talk about a skills shortage, but today we have a labour shortage. Companies can no longer rely on employees, they have to become more productive and efficient.\u201c<\/p>

\"\"<\/a><\/div><\/div>\n

Of course, the EU packaging regulation (PPWR), which has recently come into force and provides more questions than answers for many companies, should not be overlooked. Reiner gives the new regulation a school grade of 3 minus - a cautiously positive assessment.
\n\u201eThere is a great desire to finally have clear facts. In an ideal world, we would rather be at a 4 or 5, but at least there is now a first step forwards.\u201c<\/p>","protected":false},"excerpt":{"rendered":"In an interview with Thomas Reiner, CEO of the German Packaging Institute (dvi), we take a look at current developments in the packaging industry.","protected":false},"author":7,"featured_media":100051,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1067705816","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60526,60529],"vimeo-tag":[60552,60713,60533,60542,60090,60532],"class_list":{"0":"post-100046","1":"vimeo-video","2":"type-vimeo-video","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"vimeo-videos-leaders-talk","8":"vimeo-videos-packaging-regulation","9":"vimeo-tag-berndpartner","10":"vimeo-tag-deutscher-verpackungskongress","11":"vimeo-tag-packmittel-und-packstoffe","12":"vimeo-tag-ppwr","13":"vimeo-tag-talk","14":"vimeo-tag-verpackungstechnik","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":{"video_id":"1067705816","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2025-03-20T11:46:40+00:00","_published":"Mar 20th, 2025","updated":"2026-03-25T18:27:20+00:00","title":"Packaging industry in transition: Thomas Reiner (dvi) at the German Packaging Congress 2025","description":"In an interview with Thomas Reiner, CEO of the German Packaging Institute (dvi), we take a look at current developments in the packaging industry. The interview took place at the German Packaging Congress 2025 - one of the most important events in the industry, which discusses key topics, challenges and innovations every year.\n\nRight at the beginning of the interview, it becomes clear: the expectations placed on the packaging industry are enormous - but can it fulfil them at all? Thomas Reiner puts it in a nutshell:\n \u201eThe packaging industry is literally also just the packaging. The real issues are consumption, people and products. We can do what we have to do - as long as the framework conditions are right.\u201c\n\nA central topic of the discussion is the labour shortage. There is not only a shortage of skilled labour, but increasingly also of unskilled workers. Automation is becoming the solution, but the industry is struggling with inefficiency and increasing demands.\n\u201ePeople used to talk about a skills shortage, but today we have a labour shortage. Companies can no longer rely on employees, they have to become more productive and efficient.\u201c\n\nOf course, a look at the EU packaging regulation (PPWR), which has recently come into force and provides more questions than answers for many companies, is a must. Reiner gives the new regulation a school grade of 3 minus - a cautiously positive assessment.\n\u201eThere is a great desire to finally have clear facts. In an ideal world, we would be closer to a 4 or 5, but at least there is now a first step forwards.\u201c","tags":[],"duration":289,"_duration":"04:49","thumbnails":["https:\/\/i.vimeocdn.com\/video\/1995698447-6ecf8b3c0abfb777172983acf26ef00ef5a984bfdd461ea2b6ed72a0159556f8-d_100x75?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/1995698447-6ecf8b3c0abfb777172983acf26ef00ef5a984bfdd461ea2b6ed72a0159556f8-d_200x150?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/1995698447-6ecf8b3c0abfb777172983acf26ef00ef5a984bfdd461ea2b6ed72a0159556f8-d_295x166?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/1995698447-6ecf8b3c0abfb777172983acf26ef00ef5a984bfdd461ea2b6ed72a0159556f8-d_640x360?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/1995698447-6ecf8b3c0abfb777172983acf26ef00ef5a984bfdd461ea2b6ed72a0159556f8-d_960x540?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/1995698447-6ecf8b3c0abfb777172983acf26ef00ef5a984bfdd461ea2b6ed72a0159556f8-d_1280x720?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/1995698447-6ecf8b3c0abfb777172983acf26ef00ef5a984bfdd461ea2b6ed72a0159556f8-d_1920x1080?&r=pad®ion=us"],"stats":{"comments":0,"likes":0,"views":68},"privacy":"public","view_privacy":"anybody","embed_privacy":"public","size":{"width":1920,"height":1080,"ratio":1.7800000000000000266453525910037569701671600341796875},"type":"video","uri":"\/videos\/1067705816","link":"https:\/\/vimeo.com\/1067705816","embed_url":"https:\/\/player.vimeo.com\/video\/1067705816?h=051b54d517"},"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/100046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/vimeo-video"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=100046"}],"version-history":[{"count":1,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/100046\/revisions"}],"predecessor-version":[{"id":113241,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/100046\/revisions\/113241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/100051"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=100046"}],"wp:term":[{"taxonomy":"vimeo-videos","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-videos?post=100046"},{"taxonomy":"vimeo-tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-tag?post=100046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}