{"id":104810,"date":"2025-07-24T12:28:24","date_gmt":"2025-07-24T12:28:24","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&p=104810"},"modified":"2026-04-11T22:08:22","modified_gmt":"2026-04-11T20:08:22","slug":"cycle-circle-how-labels-make-sustainability-easier-visit-to-herma","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/cycle-circle-wie-etiketten-nachhaltigkeit-einfacher-machen-besuch-bei-herma\/","title":{"rendered":"cycle & circle - How labels make sustainability easier. Visit to HERMA"},"content":{"rendered":"

Last stop on the cycle & circle 2025 tour:
\nAt HERMA in Filderstadt, Matthias Laux talks to Marcus Gablowski, Chief Sustainability Officer, about how a label can make a decisive contribution to the recyclability and reusability of packaging.<\/p>\n

Because sustainability often starts on a small scale - and doesn't stop at the label.
\nIf thought through correctly, it even enables fully recyclable packaging in the first place.
\nLabels take care of communication: they carry printing colours, lettering and information - while the actual packaging remains unprinted and therefore easier to reuse or recycle.<\/p>\n

HERMA develops solutions for precisely this: compostable, removable, recycling-friendly labels - but also entire systems such as InNo-Liner, which completely dispense with liner material.
\nMarcus Gablowski explains how strategic sustainability, innovative spirit and industrial feasibility interact at HERMA - and what other companies can learn from this.<\/p>

\"\"<\/a><\/div><\/div>\n

\u27a1\ufe0f More about HERMA's sustainability strategy: https:\/\/www.herma.de\/unternehmen\/profil\/nachhaltigkeit\/<\/p>","protected":false},"excerpt":{"rendered":"Marcus Gablowski (HERMA) explains how the right label makes packaging recyclable - and why real sustainability often starts with the little things.","protected":false},"author":7,"featured_media":104812,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1104111207","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60555],"vimeo-tag":[60878,60884,60883,60532],"class_list":{"0":"post-104810","1":"vimeo-video","2":"type-vimeo-video","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"vimeo-videos-packaging-solutions","8":"vimeo-tag-cycle-circle","9":"vimeo-tag-etikettieren","10":"vimeo-tag-herma","11":"vimeo-tag-verpackungstechnik","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":{"video_id":"1104111207","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2025-07-24T12:28:24+00:00","_published":"Jul 24th, 2025","updated":"2026-02-23T15:48:46+00:00","title":"cycle & circle - How labels make sustainability easier. 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