{"id":107513,"date":"2025-09-25T06:23:58","date_gmt":"2025-09-25T06:23:58","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&p=107513"},"modified":"2026-04-04T15:25:01","modified_gmt":"2026-04-04T13:25:01","slug":"how-packaging-is-perceived-in-europe-winfried-muehling-pro-carton","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/wie-verpackungen-in-europa-wahrgenommen-werden-winfried-muehling-pro-carton\/","title":{"rendered":"How packaging is perceived in Europe - Winfried M\u00fchling, Pro Carton"},"content":{"rendered":"

Winfried M\u00fchling is General Manager of Pro Carton, the European Association of Cartonboard and Folding Carton Manufacturers. <\/p>\n

In an interview with FACHPACK TV, he looks at the results of the major Pro Carton consumer survey, which was recently published. They clearly show that cartonboard packaging enjoys a high level of acceptance - but expectations of sustainability are also continuing to rise. M\u00fchling analyses consumer behaviour, explains the effects on brand management and packaging design and also takes stock of the Ellen MacArthur Foundation's Pledge 2025. <\/p>\n

And, of course, the European Carton Excellence Awards ceremony is also a topic - with exciting insights and a little wink.<\/p>

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In an interview with FACHPACK TV, Winfried M\u00fchling from Pro Carton talks about why cartonboard often wins the race and which countries take sustainability particularly seriously.","protected":false},"author":7,"featured_media":107515,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1121772943","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60526,60527],"vimeo-tag":[60979,60989,60546,60533,60567,61002],"class_list":{"0":"post-107513","1":"vimeo-video","2":"type-vimeo-video","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"vimeo-videos-leaders-talk","8":"vimeo-videos-packaging-trends","9":"vimeo-tag-fachpack-tv-2025","10":"vimeo-tag-karton","11":"vimeo-tag-nachhaltigkeit","12":"vimeo-tag-packmittel-und-packstoffe","13":"vimeo-tag-papier","14":"vimeo-tag-pro-carton","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":{"video_id":"1121772943","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2025-09-25T06:23:58+00:00","_published":"Sep 25th, 2025","updated":"2026-03-31T18:36:40+00:00","title":"How packaging is perceived in Europe - Winfried M\u00fchling, Pro Carton","description":"Winfried M\u00fchling is General Manager of Pro Carton, the European Association of Cartonboard and Folding Carton Manufacturers.\n\nIn an interview with FACHPACK TV, he looks at the results of the major Pro Carton consumer survey, which was recently published. The results clearly show that cartonboard packaging enjoys a high level of acceptance - but expectations of sustainability are also continuing to rise. M\u00fchling analyses consumer behaviour, explains the impact on brand management and packaging design and also takes stock of the Ellen MacArthur Foundation's Pledge 2025.\n\nAnd of course, the presentation of the European Carton Excellence Awards is also a topic - with exciting insights and a little wink.","tags":[],"duration":1378,"_duration":"22:58","thumbnails":["https:\/\/i.vimeocdn.com\/video\/2063016279-95bfbe4dc79cd2718710dc2e6a3bf223880e919bb7691b6c680838b5fa5befd5-d_100x75?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063016279-95bfbe4dc79cd2718710dc2e6a3bf223880e919bb7691b6c680838b5fa5befd5-d_200x150?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063016279-95bfbe4dc79cd2718710dc2e6a3bf223880e919bb7691b6c680838b5fa5befd5-d_295x166?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063016279-95bfbe4dc79cd2718710dc2e6a3bf223880e919bb7691b6c680838b5fa5befd5-d_640x360?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063016279-95bfbe4dc79cd2718710dc2e6a3bf223880e919bb7691b6c680838b5fa5befd5-d_960x540?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063016279-95bfbe4dc79cd2718710dc2e6a3bf223880e919bb7691b6c680838b5fa5befd5-d_1280x720?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063016279-95bfbe4dc79cd2718710dc2e6a3bf223880e919bb7691b6c680838b5fa5befd5-d_1920x1080?&r=pad®ion=us"],"stats":{"comments":0,"likes":0,"views":17},"privacy":"public","view_privacy":"anybody","embed_privacy":"public","size":{"width":1920,"height":1080,"ratio":1.7800000000000000266453525910037569701671600341796875},"type":"video","uri":"\/videos\/1121772943","link":"https:\/\/vimeo.com\/1121772943","embed_url":"https:\/\/player.vimeo.com\/video\/1121772943?h=27d1a3bbd5"},"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/vimeo-video"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=107513"}],"version-history":[{"count":1,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107513\/revisions"}],"predecessor-version":[{"id":113277,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107513\/revisions\/113277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/107515"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=107513"}],"wp:term":[{"taxonomy":"vimeo-videos","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-videos?post=107513"},{"taxonomy":"vimeo-tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-tag?post=107513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}