{"id":107518,"date":"2025-09-25T06:24:16","date_gmt":"2025-09-25T06:24:16","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&#038;p=107518"},"modified":"2026-04-04T03:45:46","modified_gmt":"2026-04-04T01:45:46","slug":"ki-as-co-pilot-in-packaging-design-uwe-melichar-epda","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/ki-als-co-pilot-im-verpackunsgdesign-uwe-melichar-epda\/","title":{"rendered":"AI as a co-pilot in packaging design - Uwe Melichar, epda"},"content":{"rendered":"<p>How is artificial intelligence changing the work of designers? In this edition of FACHPACK TV, Uwe Melichar, Vice President of the European Brand &amp; Packaging Design Association (epda), talks about the role of AI in packaging design. <\/p>\n<p>It is about advantages in the design and development of packaging, specific fields of application, risks and ethical issues - but also about personal impressions, design trends and the growing importance of sustainability and regulation. <\/p>\n<p>A conversation about man and machine, creative demands and intelligent assistance systems - and about the packaging of the future.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-519539864\"><div id=\"packa-3747935049\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"AI in packaging design - and humans in the centre of it all: Uwe Melichar, Vice President of epda, gives FACHPACK TV insights into the opportunities, risks and creative future of our industry.","protected":false},"author":7,"featured_media":107520,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1121772997","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60536,60527],"vimeo-tag":[61003,61011,60979,60547,60548],"class_list":{"0":"post-107518","1":"vimeo-video","2":"type-vimeo-video","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"vimeo-videos-experten-talk","8":"vimeo-videos-packaging-trends","9":"vimeo-tag-epda","10":"vimeo-tag-experten-talk","11":"vimeo-tag-fachpack-tv-2025","12":"vimeo-tag-kuenstliche-intelligenz","13":"vimeo-tag-pakaging-design","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":{"video_id":"1121772997","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2025-09-25T06:24:16+00:00","_published":"Sep 25th, 2025","updated":"2026-03-24T19:57:17+00:00","title":"AI as a co-pilot in packaging design - Uwe Melichar, epda","description":"How is artificial intelligence changing the work of designers? In this edition of FACHPACK TV, Uwe Melichar, Vice President of the European Brand &amp; Packaging Design Association (epda), talks about the role of AI in packaging design.\n\nHe talks about advantages in the design and development of packaging, specific fields of application, risks and ethical issues - but also about personal impressions, design trends and the growing importance of sustainability and regulation.\n\nA conversation about man and machine, about creative demands and intelligent assistance systems - and about the packaging of the future.","tags":[],"duration":1329,"_duration":"22:09","thumbnails":["https:\/\/i.vimeocdn.com\/video\/2063019023-6e824bad6eca6ce53a928c07630175dbdc9969fee833a22a8ae81ec35f2481c9-d_100x75?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2063019023-6e824bad6eca6ce53a928c07630175dbdc9969fee833a22a8ae81ec35f2481c9-d_200x150?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2063019023-6e824bad6eca6ce53a928c07630175dbdc9969fee833a22a8ae81ec35f2481c9-d_295x166?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2063019023-6e824bad6eca6ce53a928c07630175dbdc9969fee833a22a8ae81ec35f2481c9-d_640x360?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2063019023-6e824bad6eca6ce53a928c07630175dbdc9969fee833a22a8ae81ec35f2481c9-d_960x540?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2063019023-6e824bad6eca6ce53a928c07630175dbdc9969fee833a22a8ae81ec35f2481c9-d_1280x720?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2063019023-6e824bad6eca6ce53a928c07630175dbdc9969fee833a22a8ae81ec35f2481c9-d_1920x1080?&r=pad&region=us"],"stats":{"comments":0,"likes":0,"views":56},"privacy":"public","view_privacy":"anybody","embed_privacy":"public","size":{"width":1920,"height":1080,"ratio":1.7800000000000000266453525910037569701671600341796875},"type":"video","uri":"\/videos\/1121772997","link":"https:\/\/vimeo.com\/1121772997","embed_url":"https:\/\/player.vimeo.com\/video\/1121772997?h=d9122b37d9"},"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/vimeo-video"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=107518"}],"version-history":[{"count":1,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107518\/revisions"}],"predecessor-version":[{"id":113245,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107518\/revisions\/113245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/107520"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=107518"}],"wp:term":[{"taxonomy":"vimeo-videos","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-videos?post=107518"},{"taxonomy":"vimeo-tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-tag?post=107518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}