{"id":107559,"date":"2025-09-26T06:39:30","date_gmt":"2025-09-26T06:39:30","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&p=107559"},"modified":"2026-04-04T03:45:36","modified_gmt":"2026-04-04T01:45:36","slug":"how-digitalisation-can-revolutionise-the-recycling-cycle-eleonore-eisath-milk","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/wie-digitalisierung-den-recyclingkreislauf-revolutionieren-kann-eleonore-eisath-milk\/","title":{"rendered":"How digitalisation can revolutionise the recycling cycle - Eleonore Eisath (MILK)"},"content":{"rendered":"

The circular economy is no longer a nice-to-have, but is becoming a structural challenge for the entire packaging industry. But how can we make the leap from the promise of recycling to actual impact? And what role can digitalisation play in this? Eleonore Eisath, Head of Innovation Lab at the MILK agency, brings fresh ideas to these questions - and a clear stance.<\/p>\n

In the interview, she explains why it is no longer enough to make packaging \u201erecyclable\u201c if the infrastructure, data and access to reliable information are lacking. According to Eisath, this is precisely where digitalisation can close the gap - for example through intelligent design, digital twins and systemic transparency. In future, packaging must not only be functional and aesthetic, it must also be able to think for itself: Where does it come from, how was it produced, how can it be recycled?<\/p>\n

Eleonore Eisath also made a name for herself with an unusual project: she researched how wax worms break down plastic in the home kitchen - and turned it into a publicly accessible open source manual on beworm.org. Her message: the circular economy starts with creativity, but ends with the responsibility of all players along the chain.<\/p>

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Anyone who wants to know how digital tools and sustainability can be meaningfully combined - and why the circular economy is not just a technical issue, but also a cultural one - should not miss this discussion.<\/p>\n

An inspiring talk with clear words, practical approaches and an honest look at the challenges that still lie ahead.<\/p>","protected":false},"excerpt":{"rendered":"How can we rethink the circular economy - with data instead of just tonnes? Eleonore Eisath from the Innovation Lab at design agency MILK not only has radical ideas, but also concrete visions of how digital tools can make the packaging world more sustainable.","protected":false},"author":7,"featured_media":107561,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1122113866","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60528,60527],"vimeo-tag":[61007,60979,60541,61006,60548,60540],"class_list":{"0":"post-107559","1":"vimeo-video","2":"type-vimeo-video","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"vimeo-videos-packaging-backgrounds","8":"vimeo-videos-packaging-trends","9":"vimeo-tag-digitalisierung","10":"vimeo-tag-fachpack-tv-2025","11":"vimeo-tag-kreislaufwirtschaft","12":"vimeo-tag-milk","13":"vimeo-tag-pakaging-design","14":"vimeo-tag-recycling","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":{"video_id":"1122113866","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2025-09-26T06:39:30+00:00","_published":"Sep 26th, 2025","updated":"2026-03-24T11:02:37+00:00","title":"How digitalisation can revolutionise the recycling cycle - Eleonore Eisath (MILK)","description":"Kreislaufwirtschaft ist l\u00e4ngst kein Nice-to-have mehr, sondern wird zur strukturellen Herausforderung f\u00fcr die gesamte Verpackungsbranche. Doch wie gelingt der Sprung vom Recyclingversprechen zur tats\u00e4chlichen Wirkung? Und welche Rolle kann dabei die Digitalisierung spielen? Eleonore Eisath, Head of Innovation Lab bei der Agentur MILK, bringt genau f\u00fcr diese Fragen frische Ideen mit \u2013 und eine klare Haltung.\n\nIm Gespr\u00e4ch erkl\u00e4rt sie, warum es nicht mehr reicht, Verpackungen \u201erecyclingf\u00e4hig\u201c zu machen, wenn gleichzeitig die Infrastruktur, die Datenlage und der Zugang zu verl\u00e4sslicher Information fehlen. Digitalisierung, so Eisath, kann genau hier die L\u00fccke schlie\u00dfen \u2013 etwa durch intelligentes Design, digitale Zwillinge und systemische Transparenz. Verpackungen m\u00fcssen in Zukunft nicht nur funktional und \u00e4sthetisch sein, sondern auch mitdenken k\u00f6nnen: Wo kommen sie her, wie wurden sie produziert, wie k\u00f6nnen sie recycelt werden?\n\nBekannt wurde Eleonore Eisath auch mit einem ungew\u00f6hnlichen Projekt: Sie erforschte, wie Wachsw\u00fcrmer in der heimischen K\u00fcche Plastik zersetzen \u2013 und machte daraus ein \u00f6ffentlich zug\u00e4ngliches Open-Source-Handbuch auf beworm.org. Ihre Botschaft: Kreislaufwirtschaft beginnt bei der Kreativit\u00e4t, aber endet bei der Verantwortung aller Akteure entlang der Kette.\n\nWer wissen will, wie sich digitale Tools und Nachhaltigkeit sinnvoll verbinden lassen \u2013 und warum Kreislaufwirtschaft nicht nur eine technische, sondern auch eine kulturelle Frage ist \u2013, sollte sich dieses Gespr\u00e4ch nicht entgehen lassen.\n\nEin inspirierender Talk mit klaren Worten, praktischen Ans\u00e4tzen und einem ehrlichen Blick auf die Herausforderungen, die noch vor uns liegen.","tags":[],"duration":1161,"_duration":"19:21","thumbnails":["https:\/\/i.vimeocdn.com\/video\/2063365418-5dcc265993e338d1295d4ff4bf3e75b3ad8e5a51234bf8b614b31e810f329e70-d_100x75?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063365418-5dcc265993e338d1295d4ff4bf3e75b3ad8e5a51234bf8b614b31e810f329e70-d_200x150?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063365418-5dcc265993e338d1295d4ff4bf3e75b3ad8e5a51234bf8b614b31e810f329e70-d_295x166?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063365418-5dcc265993e338d1295d4ff4bf3e75b3ad8e5a51234bf8b614b31e810f329e70-d_640x360?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063365418-5dcc265993e338d1295d4ff4bf3e75b3ad8e5a51234bf8b614b31e810f329e70-d_960x540?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063365418-5dcc265993e338d1295d4ff4bf3e75b3ad8e5a51234bf8b614b31e810f329e70-d_1280x720?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063365418-5dcc265993e338d1295d4ff4bf3e75b3ad8e5a51234bf8b614b31e810f329e70-d_1920x1080?&r=pad®ion=us"],"stats":{"comments":0,"likes":0,"views":9},"privacy":"public","view_privacy":"anybody","embed_privacy":"public","size":{"width":1920,"height":1080,"ratio":1.7800000000000000266453525910037569701671600341796875},"type":"video","uri":"\/videos\/1122113866","link":"https:\/\/vimeo.com\/1122113866","embed_url":"https:\/\/player.vimeo.com\/video\/1122113866?h=92cd1a9ed5"},"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/vimeo-video"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=107559"}],"version-history":[{"count":1,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107559\/revisions"}],"predecessor-version":[{"id":113244,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107559\/revisions\/113244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/107561"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=107559"}],"wp:term":[{"taxonomy":"vimeo-videos","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-videos?post=107559"},{"taxonomy":"vimeo-tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-tag?post=107559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}