{"id":107619,"date":"2025-09-26T07:21:02","date_gmt":"2025-09-26T07:21:02","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&p=107619"},"modified":"2026-04-03T19:48:39","modified_gmt":"2026-04-03T17:48:39","slug":"is-the-beverage-carton-the-most-sustainable-packaging-martin-schroeder-fkn-on-circular-economy-recycling-and-new-campaign","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/ist-der-getraenkekarton-die-nachhaltigste-verpackung-martin-schroeder-fkn-ueber-kreislaufwirtschaft-recycling-und-neue-kampagne\/","title":{"rendered":"Is the beverage carton the most sustainable packaging? Martin Schr\u00f6der (FKN) on the circular economy, recycling and the new campaign"},"content":{"rendered":"

Hardly any other type of packaging is used as frequently - and at the same time scrutinised as critically - as the beverage carton. At FACHPACK 2025, Martin Schr\u00f6der, Managing Director of the German Association of Cartonboard Packaging for Liquid Food (FKN), comments on the future of this packaging solution.<\/p>\n

In the interview, he explains why Elopak, SIG Combibloc and Tetra Pak, the three members of the association, see the beverage carton as a prime example of the modern circular economy. Since its market launch in 1951, the carton has evolved from a simple container to a high-tech, recyclable packaging system.<\/p>\n

A particular focus is on the new industry campaign \u201eThink Inside the Box\u201c, which was launched on the day before the trade fair and addresses consumers and politicians alike. Schr\u00f6der emphasises that the beverage carton offers great advantages for the environment and product protection thanks to its combination of materials and functional design - and already meets many of the sustainability requirements of the EU packaging regulation (PPWR).<\/p>

\"\"<\/a><\/div><\/div>\n

Whether packaging for milk, juices and co. is really a showcase product of the circular economy, how recyclability is ensured and what political framework conditions the industry is demanding - the discussion sheds light on all of this with a clear stance and exciting facts.<\/p>","protected":false},"excerpt":{"rendered":"It has been with us for over 70 years - but is the beverage carton really the prototype of sustainable packaging? Martin Schr\u00f6der from the FKN trade association explains at FACHPACK why the industry is convinced that it has done its homework - and what is behind the new \u201eThink Inside the Box\u201c campaign.","protected":false},"author":7,"featured_media":107621,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1122121280","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60536,60527],"vimeo-tag":[60979,61015,60998,60546,60533,60542],"class_list":{"0":"post-107619","1":"vimeo-video","2":"type-vimeo-video","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"vimeo-videos-experten-talk","8":"vimeo-videos-packaging-trends","9":"vimeo-tag-fachpack-tv-2025","10":"vimeo-tag-fkn","11":"vimeo-tag-getraenke","12":"vimeo-tag-nachhaltigkeit","13":"vimeo-tag-packmittel-und-packstoffe","14":"vimeo-tag-ppwr","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":{"video_id":"1122121280","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2025-09-26T07:21:02+00:00","_published":"Sep 26th, 2025","updated":"2026-03-24T19:14:35+00:00","title":"Is the beverage carton the most sustainable packaging? Martin Schr\u00f6der (FKN) on the circular economy, recycling and the new campaign","description":"Hardly any other type of packaging is used as frequently - and at the same time scrutinised as critically - as the beverage carton. At FACHPACK 2025, Martin Schr\u00f6der, Managing Director of the German Association of Cartonboard Packaging for Liquid Food (FKN), comments on the future of this packaging solution.\n\nIn an interview, he explains why Elopak, SIG Combibloc and Tetra Pak, the three members of the association, see the beverage carton as a prime example of the modern circular economy. Since its market launch in 1951, the carton has evolved from a simple container to a high-tech, recyclable packaging system.\n\nA particular focus is on the new industry campaign \u201eThink Inside the Box\u201c, which was launched on the day before the trade fair and addresses consumers and politicians alike. Schr\u00f6der emphasises that the beverage carton offers great advantages for the environment and product protection thanks to its combination of materials and functional design - and already meets many of the sustainability requirements of the EU packaging regulation (PPWR).\n\nWhether the packaging for milk, juices and co. is really a showcase product of the circular economy, how recyclability is ensured and what political framework conditions the industry is demanding - the discussion sheds light on all of this with a clear stance and exciting facts.","tags":[],"duration":1030,"_duration":"17:10","thumbnails":["https:\/\/i.vimeocdn.com\/video\/2063374316-134dee92a4ee23d8615fdc2119c658a3d376d88acc2d69a58179e1599d485237-d_100x75?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063374316-134dee92a4ee23d8615fdc2119c658a3d376d88acc2d69a58179e1599d485237-d_200x150?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063374316-134dee92a4ee23d8615fdc2119c658a3d376d88acc2d69a58179e1599d485237-d_295x166?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063374316-134dee92a4ee23d8615fdc2119c658a3d376d88acc2d69a58179e1599d485237-d_640x360?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063374316-134dee92a4ee23d8615fdc2119c658a3d376d88acc2d69a58179e1599d485237-d_960x540?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063374316-134dee92a4ee23d8615fdc2119c658a3d376d88acc2d69a58179e1599d485237-d_1280x720?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2063374316-134dee92a4ee23d8615fdc2119c658a3d376d88acc2d69a58179e1599d485237-d_1920x1080?&r=pad®ion=us"],"stats":{"comments":0,"likes":0,"views":32},"privacy":"public","view_privacy":"anybody","embed_privacy":"public","size":{"width":1920,"height":1080,"ratio":1.7800000000000000266453525910037569701671600341796875},"type":"video","uri":"\/videos\/1122121280","link":"https:\/\/vimeo.com\/1122121280","embed_url":"https:\/\/player.vimeo.com\/video\/1122121280?h=60bf0e98c1"},"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/vimeo-video"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=107619"}],"version-history":[{"count":1,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107619\/revisions"}],"predecessor-version":[{"id":113291,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/107619\/revisions\/113291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/107621"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=107619"}],"wp:term":[{"taxonomy":"vimeo-videos","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-videos?post=107619"},{"taxonomy":"vimeo-tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-tag?post=107619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}