{"id":115822,"date":"2026-05-10T05:33:23","date_gmt":"2026-05-10T05:33:23","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&#038;p=115822"},"modified":"2026-05-13T13:28:28","modified_gmt":"2026-05-13T11:28:28","slug":"packaging-design-as-a-360-degree-process-uwe-melichar-touch-design-interpack-2026","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/verpackungsdesign-als-360-grad-prozess-uwe-melichar-touch-design-interpack-2026\/","title":{"rendered":"Packaging design as a 360-degree process: Uwe Melichar, touch design | interpack 2026"},"content":{"rendered":"<p>Uwe Melichar of touch design and Vice-President of the EPDA explains the multifaceted role of packaging design. From product protection and brand communication to connected packaging \u2013 packaging is about much more than just looking good. Melichar showcases innovative solutions such as the VapoRub applicator and the sustainable O2 Homebox, which reduces transport volume by 33%. He emphasises the importance of QR codes and digital platforms for the future of packaging, as well as the sensible use of AI in the design process. A comprehensive insight into modern packaging innovations from a designer\u2019s perspective. #interpack #packagingdesign #touchdesign #sustainability #connectedpackaging #innovation #qrcodes #designagency #epda #packagingindustry<\/p>","protected":false},"excerpt":{"rendered":"Packaging design is more than just good looks. Uwe Melichar (touch design, EPDA Vice President) explains at interpack 2026 how innovations arise from everyday problems, why sustainability is a design opportunity, and the role of Connected Packaging and AI.","protected":false},"author":7,"featured_media":115824,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1190860629","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[],"vimeo-tag":[61003,61193,60533,60548],"class_list":{"0":"post-115822","1":"vimeo-video","2":"type-vimeo-video","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"vimeo-tag-epda","8":"vimeo-tag-interpack-tv-2026","9":"vimeo-tag-packmittel-und-packstoffe","10":"vimeo-tag-pakaging-design","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":{"video_id":"1190860629","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2026-05-10T05:33:23+00:00","_published":"May 10th, 2026","updated":"2026-05-12T11:53:00+00:00","title":"Packaging design as a 360-degree process: Uwe Melichar, touch design | interpack 2026","description":"Uwe Melichar von touch design und Vizepr\u00e4sident der EPDA erkl\u00e4rt die vielschichtigen Aufgaben des Verpackungsdesigns. 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