At interpack 2026, Craig Stobie, one of Domino\u2019s 2D code experts, explains why connected packaging and 2D codes are scaling now across food, beverage and retail. The technology behind QR codes and GS1-powered codes is well established, but the applications are new \u2013 driven by the circular economy (labelless products, refill, recycling), the digital economy (consumer engagement, packaging as a marketing channel), retailer pull and emerging legislation.<\/p>\n
In conversation with Packaging Journal, Stobie outlines benefits across the entire value chain: supply-chain efficiency for manufacturers, dynamic pricing and over 40 percent food-waste reduction for retailers, ingredient and allergen information for consumers, and improved post-consumer recycling. His core message: don\u2019t focus on the what or the how \u2014 start with the why. The data elements you need flow from the outcomes you want to unlock.<\/p>\n
Stobie also highlights why early planning matters (it can take five to seven years for packaging changes to filter through a major manufacturer), why companies should pilot on their worst lines rather than their best, and why the real measure of barcode success isn\u2019t ISO grades but whether it scans at the checkout. At Domino\u2019s booth in Hall 8C54, visitors can see two deployment-ready solutions: a sleeving system for retail-ready QR codes and a closure coding system that prints and verifies up to 120,000 unique QR codes per hour \u2014 enabling mass serialisation down to batch-of-one.<\/p>
![\"\"](\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\")
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At interpack 2026, Craig Stobie (Domino) explains why connected packaging suddenly benefits the entire value chain, why companies should start with the worst production line, and how mass serialisation at 120,000 closures per hour becomes a reality.","protected":false},"author":7,"featured_media":115980,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1191246105","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60555],"vimeo-tag":[61239,60884,61193,60990,60808,60532,60092],"class_list":["post-115977","vimeo-video","type-vimeo-video","status-publish","format-video","has-post-thumbnail","vimeo-videos-packaging-solutions","vimeo-tag-domino","vimeo-tag-etikettieren","vimeo-tag-interpack-tv-2026","vimeo-tag-kennzeichnung","vimeo-tag-verpackungsdruck","vimeo-tag-verpackungstechnik","vimeo-tag-english","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":{"video_id":"1191246105","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2026-05-11T16:58:54+00:00","_published":"May 11th, 2026","updated":"2026-06-03T07:08:19+00:00","title":"Unlocking the benefits of a move to connected packaging and 2D codes: Craig Stobie, Domino | interpack 2026","description":"At interpack 2026, Craig Stobie \u2014 one of Domino's 2D code experts \u2014 explains why connected packaging and 2D codes are scaling now across food, beverage and retail. The technology behind QR codes and GS1-powered codes is well established, but the applications are new \u2014 driven by the circular economy (labelless products, refill, recycling), the digital economy (consumer engagement, packaging as a marketing channel), retailer pull and emerging legislation.\n\nIn conversation with packaging journal, Stobie outlines benefits across the entire value chain: supply-chain efficiency for manufacturers, dynamic pricing and over 40 percent food-waste reduction for retailers, ingredient and allergen information for consumers, and improved post-consumer recycling. His core message: don't focus on the what or the how \u2014 start with the why. 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