{"id":116016,"date":"2026-05-12T04:24:24","date_gmt":"2026-05-12T04:24:24","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&#038;p=116016"},"modified":"2026-06-02T22:09:39","modified_gmt":"2026-06-02T20:09:39","slug":"sustainability-is-becoming-the-norm-daniel-bornemann-simon-kucher-interpack-2026","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/nachhaltigkeit-wird-zur-normalitaet-daniel-bornemann-simon-kucher-interpack-2026\/","title":{"rendered":"Sustainability is becoming the norm: Daniel Bornemann, Simon-Kucher | interpack 2026"},"content":{"rendered":"<p>Dr Daniel Bornemann, Senior Partner at Simon-Kucher, analyses the evolution of consumer attitudes towards sustainable packaging. The willingness to pay for sustainable packaging has fallen from 81% (2021) to 54% (2025), with an accepted price premium of just 8%. At the same time, sustainability is becoming a given \u2013 consumers expect it rather than paying for it. Bornemann explains how cost pressures and volatility are weighing on the industry and why AI is becoming relevant primarily in sales, rather than on the packaging itself. A look at the current challenges facing the packaging industry, caught between compliance-driven sustainability and economic constraints. #interpack #Sustainability #Packaging #Consumer behaviour #SimonKucher #PPWR #Recycling #Sustainability #Packaging industry #Market research<\/p>","protected":false},"excerpt":{"rendered":"Willingness to pay for sustainable packaging has fallen from 81 to 54 percent \u2013 at the same time, sustainability is becoming a matter of course. Dr. Daniel Bornemann (Simon-Kucher) explains at interpack 2026 why cost pressure is occupying the industry more than AI hype.","protected":false},"author":7,"featured_media":116018,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1191407935","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60536],"vimeo-tag":[61193,60546,60542,61010,61220],"class_list":["post-116016","vimeo-video","type-vimeo-video","status-publish","format-video","has-post-thumbnail","vimeo-videos-experten-talk","vimeo-tag-interpack-tv-2026","vimeo-tag-nachhaltigkeit","vimeo-tag-ppwr","vimeo-tag-simon-kucher","vimeo-tag-verpackungsberatung","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":{"video_id":"1191407935","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2026-05-12T04:24:24+00:00","_published":"May 12th, 2026","updated":"2026-06-02T10:42:18+00:00","title":"Sustainability is becoming the norm: Daniel Bornemann, Simon-Kucher | interpack 2026","description":"Dr. Daniel Bornemann, Senior Partner bei Simon-Kucher, analysiert die Entwicklung der Konsumentenhaltung zu nachhaltigen Verpackungen. Die Zahlungsbereitschaft f\u00fcr nachhaltige Verpackungen ist von 81% (2021) auf 54% (2025) gesunken, bei einem akzeptierten Aufpreis von nur noch 8%. Gleichzeitig wird Nachhaltigkeit zur Selbstverst\u00e4ndlichkeit - Verbraucher setzen sie voraus, statt daf\u00fcr zu bezahlen. Bornemann erkl\u00e4rt, wie Kostendruck und Volatilit\u00e4t die Branche belasten und warum KI vor allem im Vertrieb, nicht auf der Verpackung selbst, relevant wird. Ein Blick auf die aktuellen Herausforderungen der Verpackungsindustrie zwischen Compliance-getriebener Nachhaltigkeit und wirtschaftlichen Zw\u00e4ngen. #interpack #Nachhaltigkeit #Verpackung #Konsumentenverhalten #SimonKucher #PPWR #Recycling #Sustainability #Verpackungsindustrie #Marktforschung","tags":[],"duration":676,"_duration":"11:16","thumbnails":["https:\/\/i.vimeocdn.com\/video\/2156412379-9c383164d8ce3076f84de6be1767e0d2d5389ab6b82354e3b1141d0157170708-d_100x75?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156412379-9c383164d8ce3076f84de6be1767e0d2d5389ab6b82354e3b1141d0157170708-d_200x150?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156412379-9c383164d8ce3076f84de6be1767e0d2d5389ab6b82354e3b1141d0157170708-d_295x166?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156412379-9c383164d8ce3076f84de6be1767e0d2d5389ab6b82354e3b1141d0157170708-d_640x360?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156412379-9c383164d8ce3076f84de6be1767e0d2d5389ab6b82354e3b1141d0157170708-d_960x540?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156412379-9c383164d8ce3076f84de6be1767e0d2d5389ab6b82354e3b1141d0157170708-d_1280x720?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156412379-9c383164d8ce3076f84de6be1767e0d2d5389ab6b82354e3b1141d0157170708-d_1920x1080?&r=pad&region=us"],"stats":{"comments":0,"likes":0,"views":1342},"privacy":"public","view_privacy":"anybody","embed_privacy":"public","size":{"width":1920,"height":1080,"ratio":1.7800000000000000266453525910037569701671600341796875},"type":"video","uri":"\/videos\/1191407935","link":"https:\/\/vimeo.com\/1191407935","embed_url":"https:\/\/player.vimeo.com\/video\/1191407935?h=04d85f0c92"},"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/116016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/vimeo-video"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=116016"}],"version-history":[{"count":4,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/116016\/revisions"}],"predecessor-version":[{"id":116110,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/116016\/revisions\/116110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/116018"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=116016"}],"wp:term":[{"taxonomy":"vimeo-videos","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-videos?post=116016"},{"taxonomy":"vimeo-tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-tag?post=116016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}