{"id":116033,"date":"2026-05-08T12:23:36","date_gmt":"2026-05-08T12:23:36","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&p=116033"},"modified":"2026-06-05T14:25:25","modified_gmt":"2026-06-05T12:25:25","slug":"the-packaging-matrix-how-packaging-sustainability-is-really-assessed-henning-h-sittel-efficiency-agency-nrw-interpa","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/die-verpackungsmatrix-wie-verpackungsnachhaltigkeit-wirklich-bewertet-wird-henning-h-sittel-effizienz-agentur-nrw-interpa\/","title":{"rendered":"The Packaging Matrix \u2013 How Packaging Sustainability is Really Assessed: Henning H. Sittel, Efficiency Agency NRW | interpa"},"content":{"rendered":"

At interpack 2026, packaging journal speaks with Henning H. Sittel, Project Coordinator at the Effizienz-Agentur NRW (efa), about a tool that places the discussion around \u201esustainable packaging\u201c on a reliable factual basis: the efa packaging matrix in the form of a Power App.<\/p>\n

The matrix was developed in 2021 in conjunction with the Prosperkolleg research project and the University of Applied Sciences Ruhr West in a value chain network comprising around 15 food industry companies. Since autumn 2023, it has been running as a Power App and enables companies to assess packaging alternatives based on up to 45 indicators in five key areas \u2013 product protection, circularity, environment, plant utilisation and communication \u2013 both qualitatively and quantitatively.<\/p>\n

In the discussion, Sittel explains how the Power App functions in practice, why over 40 packaging material analyses already carried out provide valuable insights, and what role the involvement of all partners along the value chain plays. Particularly relevant: With the commencement of central PPWR obligations on 12 August 2026, companies will need robust assessment procedures \u2013 generalised statements will be neither legally compliant nor marketable. Sittel also outlines the next development step: a dashboard for visualising results, which will substantiate the argumentation and support decisions along the entire supply chain.<\/p>

\"\"<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"\u201eSustainable packaging\u201c is often suggested, rarely robust. Henning H. Sittel (Effizienz-Agentur NRW) explains at interpack 2026 how the efa packaging matrix, with up to 45 indicators, creates clarity \u2013 and why companies need it by the PPWR deadline of 12 August at the latest.","protected":false},"author":7,"featured_media":116035,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1190455227","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60536],"vimeo-tag":[61245,61193,61225,60546,60533],"class_list":["post-116033","vimeo-video","type-vimeo-video","status-publish","format-video","has-post-thumbnail","vimeo-videos-experten-talk","vimeo-tag-efa","vimeo-tag-interpack-tv-2026","vimeo-tag-markt","vimeo-tag-nachhaltigkeit","vimeo-tag-packmittel-und-packstoffe","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":{"video_id":"1190455227","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2026-05-08T12:23:36+00:00","_published":"May 08th, 2026","updated":"2026-05-31T17:23:16+00:00","title":"The Packaging Matrix \u2013 How Packaging Sustainability is Really Assessed: Henning H. Sittel, Efficiency Agency NRW | interpa","description":"Auf der interpack 2026 spricht packaging journal mit Henning H. Sittel, Projektkoordinator bei der Effizienz-Agentur NRW (efa), \u00fcber ein Werkzeug, das die Diskussion um \u201enachhaltige Verpackungen\" auf eine belastbare Faktenbasis stellt: die efa-Verpackungsmatrix in Form einer Power-App.\n\nDie Matrix wurde 2021 gemeinsam mit dem Forschungsprojekt Prosperkolleg und der Hochschule Ruhr-West in einem Wertsch\u00f6pfungsketten-Netzwerk mit rund 15 Unternehmen der Ern\u00e4hrungswirtschaft entwickelt. Seit Herbst 2023 l\u00e4uft sie als Power-App und erm\u00f6glicht Unternehmen, Verpackungsalternativen anhand von bis zu 45 Indikatoren in f\u00fcnf Schwerpunktbereichen \u2013 Produktschutz, Zirkularit\u00e4t, Umwelt, Anlagenauslastung und Kommunikation \u2013 sowohl qualitativ als auch quantitativ zu bewerten.\n\nIm Gespr\u00e4ch erkl\u00e4rt Sittel, wie die Power-App in der Praxis funktioniert, warum bereits \u00fcber 40 durchgef\u00fchrte Packmittelanalysen wertvolle Erkenntnisse liefern und welche Rolle die Einbindung aller Partner entlang der Wertsch\u00f6pfungskette spielt. Besonders relevant: Mit dem Inkrafttreten zentraler PPWR-Pflichten am 12. August 2026 brauchen Unternehmen belastbare Bewertungsverfahren \u2013 pauschale Aussagen reichen weder regulatorisch noch im Markt. Sittel skizziert zudem den n\u00e4chsten Entwicklungsschritt: ein Dashboard zur Visualisierung der Ergebnisse, das die Argumentationslinie konkretisiert und Entscheidungen entlang der gesamten Lieferkette unterst\u00fctzt.","tags":[],"duration":1252,"_duration":"20:52","thumbnails":["https:\/\/i.vimeocdn.com\/video\/2156420484-eb740abc6d2928e9b03659e7f634ed6a6a54062a12eabf94089bde54955b653f-d_100x75?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2156420484-eb740abc6d2928e9b03659e7f634ed6a6a54062a12eabf94089bde54955b653f-d_200x150?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2156420484-eb740abc6d2928e9b03659e7f634ed6a6a54062a12eabf94089bde54955b653f-d_295x166?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2156420484-eb740abc6d2928e9b03659e7f634ed6a6a54062a12eabf94089bde54955b653f-d_640x360?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2156420484-eb740abc6d2928e9b03659e7f634ed6a6a54062a12eabf94089bde54955b653f-d_960x540?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2156420484-eb740abc6d2928e9b03659e7f634ed6a6a54062a12eabf94089bde54955b653f-d_1280x720?&r=pad®ion=us","https:\/\/i.vimeocdn.com\/video\/2156420484-eb740abc6d2928e9b03659e7f634ed6a6a54062a12eabf94089bde54955b653f-d_1920x1080?&r=pad®ion=us"],"stats":{"comments":0,"likes":0,"views":9344},"privacy":"public","view_privacy":"anybody","embed_privacy":"public","size":{"width":1920,"height":1080,"ratio":1.7800000000000000266453525910037569701671600341796875},"type":"live","uri":"\/videos\/1190455227","link":"https:\/\/vimeo.com\/1190455227","embed_url":"https:\/\/player.vimeo.com\/video\/1190455227?h=76387ab6b5"},"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/116033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/vimeo-video"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=116033"}],"version-history":[{"count":6,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/116033\/revisions"}],"predecessor-version":[{"id":116145,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/116033\/revisions\/116145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/116035"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=116033"}],"wp:term":[{"taxonomy":"vimeo-videos","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-videos?post=116033"},{"taxonomy":"vimeo-tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-tag?post=116033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}