At interpack 2026, Winfried M\u00fchling of PRO CARTON Germany will provide deep insights into consumer behaviour regarding packaging. The current study results show clear trends: recyclability is the most important packaging attribute for 65 percent of consumers.<\/p>\n
Particularly noteworthy is the high demand for information: 89 percent of consumers wish for additional details on correct disposal on the packaging. \u201eConsumers naturally try to do things correctly. With paper and cardboard, they have less of a challenge, but with flexible packaging, there is uncertainty,\u201c explains M\u00fchling.<\/p>\n
Although 84 percent of consumers state they can differentiate between recyclable and non-recyclable materials, many seek the added security of clear labelling. The discrepancy between self-assessment and the need for information shows that consumers want to take responsibility \u2013 but for this, they need unambiguous instructions on the product itself.<\/p>
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