{"id":116137,"date":"2026-05-13T05:22:13","date_gmt":"2026-05-13T05:22:13","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&p=116137"},"modified":"2026-06-02T16:18:06","modified_gmt":"2026-06-02T14:18:06","slug":"the-circular-economy-in-retail-alexander-reitz-prezero-interpack-2026","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/the-circular-economy-in-retail-alexander-reitz-prezero-interpack-2026\/","title":{"rendered":"The Circular Economy in Retail: Alexander Reitz, PreZero | interpack 2026"},"content":{"rendered":"

Alexander Reitz from PreZero explains how the Schwarz Group has established an integrated circular economy within its retail operations. The company has evolved from internal waste collection to becoming Germany\u2019s largest EPR system for packaging, with a 25% market share. Reitz discusses the technical challenges of producing high-quality recyclates, from colour sorting to hot washing processes, enabling 100% rPET bottles and HDPE applications in cosmetics. He emphasises that successful packaging circularity requires a fundamental shift in mindset, where packaging sustainability becomes a key purchasing criterion rather than an afterthought. The conversation covers improvements in collection rates, design-for-recycling guidelines, and the untapped potential of granular data analysis across product portfolios. #interpack #circulareconomy #packaging #recycling #sustainability #prezero #schwarzgroup #rPET #HDPE #packagingdesign<\/p>","protected":false},"excerpt":{"rendered":"From an in-house in-store collection service to Germany\u2019s largest EPR system: Alexander Reitz (PreZero) explains at interpack 2026 how the Schwarz Group is redefining the circular economy in retail \u2013 and why a shift in mindset matters more than any single piece of technology.","protected":false},"author":7,"featured_media":116139,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1191787903","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60536],"vimeo-tag":[60550,61193,61225,61253,60540,60092],"class_list":["post-116137","vimeo-video","type-vimeo-video","status-publish","format-video","has-post-thumbnail","vimeo-videos-experten-talk","vimeo-tag-handelsverpackung","vimeo-tag-interpack-tv-2026","vimeo-tag-markt","vimeo-tag-prezero","vimeo-tag-recycling","vimeo-tag-english","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":{"video_id":"1191787903","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2026-05-13T05:22:13+00:00","_published":"May 13th, 2026","updated":"2026-06-02T13:01:50+00:00","title":"The Circular Economy in Retail: Alexander Reitz, PreZero | interpack 2026","description":"Alexander Reitz from PreZero explains how the Schwarz Group has built an integrated circular economy within their retail operations. 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