{"id":116147,"date":"2026-05-13T05:51:07","date_gmt":"2026-05-13T05:51:07","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&p=116147"},"modified":"2026-05-13T09:56:28","modified_gmt":"2026-05-13T07:56:28","slug":"3-pillar-strategy-for-modular-packaging-marcel-kiessling-gerhard-schubert-interpack-2026","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/3-saeulen-strategie-fuer-modulare-verpackung-marcel-kiessling-gerhard-schubert-interpack-2026\/","title":{"rendered":"3-Pillar Strategy for Modular Packaging: Marcel Kiessling, Gerhard Schubert | interpack 2026"},"content":{"rendered":"

For its 60th company anniversary, Gerhard Schubert GmbH is presenting a fundamentally revised product strategy at the interpack 2026. Marcel Kiessling from the management board introduced the new three-pillar concept, which represents the Crailsheim-based packaging machine manufacturer's response to changing market requirements.<\/p>\n

Three product ranges for every need<\/h3>\n

The new strategy is divided into three areas: TLM (Top Loading Machines) for integrated special lines, Lightline for standard machines, and TOG (Together) for mobile manufacturing cells. \u201eWith the three product lines, we want to have the right solution for every application,\u201c explained Kiessling.<\/p>\n

While TLM covers the well-known Schubert range of custom solutions, Lightline is aimed at simpler tasks with shorter delivery times and more attractive price points. TOG, on the other hand, revolutionises the concept with mobile production cells for maximum flexibility.<\/p>

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Response to smaller batches and format changes<\/h3>\n

\u201eWe are reacting to the demands of our customers,\u201c emphasised Kiessling. The challenges are diverse: smaller batch sizes, frequent product launches, constant format changes and the need to operate machines economically for over 20 years. \u201eThe consumer goods market does not remain stable for 20 years, so I must be able to adapt the machine.\u201c<\/p>\n

Despite the new strategy, modularity remains the core element. \u201eWe use standard units such as pick-and-place robots and conveyor technology across the board,\u201c says Kiessling. However, TOG pursued a consistent \u201eMinimum Viable Product\u201c approach: \u201eLeaving out everything that offers no benefit to the customer.\u201c<\/p>