{"id":116154,"date":"2026-05-13T05:49:26","date_gmt":"2026-05-13T05:49:26","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&p=116154"},"modified":"2026-06-03T04:35:46","modified_gmt":"2026-06-03T02:35:46","slug":"ppwr-implementation-sonja-baehr-bp-creality-interpack-2026","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/ppwr-umsetzung-sonja-baehr-bp-creality-interpack-2026\/","title":{"rendered":"PPWR Implementation: Sonja B\u00e4hr, b+p creality | interpack 2026"},"content":{"rendered":"

Sonja B\u00e4hr of b+p creality and a columnist for the Packaging Journal analyses the current challenges facing the implementation of the PPWR. She explains the difficulties in defining roles between manufacturers and producers and warns against the \u2018master-and-servant\u2019 dynamic in supply chains. B\u00e4hr calls for more collaboration on an equal footing and criticises scientific studies that lack sufficient substance. With a view to 12 August 2026, she highlights the compliance requirements companies must meet \u2013 from PFAS detection to heavy metal testing. An honest look at an industry in transition, caught between the pressure to comply and a lack of innovation. #interpack #PPWR #packaging regulation #compliance #sustainability #packaging industry #circular economy<\/p>","protected":false},"excerpt":{"rendered":"PPWR is causing chaos in the packaging industry. At interpack 2026, Sonja B\u00e4hr (b+p creality) explains the challenges between the pressure to comply and the innovation bottleneck \u2013 and why concrete proof of PFAS and heavy metals will become mandatory from 12 August 2026.","protected":false},"author":7,"featured_media":116156,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1191793250","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60536,60529],"vimeo-tag":[60552,61193,61225,60533,60542],"class_list":["post-116154","vimeo-video","type-vimeo-video","status-publish","format-video","has-post-thumbnail","vimeo-videos-experten-talk","vimeo-videos-packaging-regulation","vimeo-tag-berndpartner","vimeo-tag-interpack-tv-2026","vimeo-tag-markt","vimeo-tag-packmittel-und-packstoffe","vimeo-tag-ppwr","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":{"video_id":"1191793250","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2026-05-13T05:49:26+00:00","_published":"May 13th, 2026","updated":"2026-06-03T01:32:20+00:00","title":"PPWR Implementation: Sonja B\u00e4hr, b+p creality | interpack 2026","description":"Sonja B\u00e4hr of b+p creality and a columnist for the Packaging Journal analyses the current challenges facing the implementation of the PPWR. 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