{"id":116154,"date":"2026-05-13T05:49:26","date_gmt":"2026-05-13T05:49:26","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&p=116154"},"modified":"2026-05-13T09:59:54","modified_gmt":"2026-05-13T07:59:54","slug":"ppwr-implementation-sonja-baehr-bp-creality-interpack-2026","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/ppwr-umsetzung-sonja-baehr-bp-creality-interpack-2026\/","title":{"rendered":"PPWR Implementation: Sonja B\u00e4hr, b+p creality | interpack 2026"},"content":{"rendered":"

The Packaging and Packaging Waste Regulation (PPWR) continues to cause uncertainty in the packaging industry. Sonja B\u00e4hr, packaging consultant at b+p creality and columnist for the packaging journal, will provide an unvarnished insight into the current state of implementation at interpack 2026.<\/p>\n

Role confusion in complex supply chains<\/h3>\n

One major problem, according to B\u00e4hr, is the difficulty in finding one's role: \u201eCompanies have such complex supply chains, such complex production setups, deliveries from non-EU countries, which are then repackaged here. They themselves sometimes say, we honestly don't know how we are supposed to untangle this and where we are supposed to position ourselves.\u201c<\/p>\n

She is particularly critical of the emerging \u201emaster-and-servant game\u201c between retailers and suppliers. Instead of cooperation, distortions are arising in supplier-customer relationships \u2013 precisely the opposite of what would be necessary for a successful PPWR implementation.<\/p>

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Innovation versus Compliance<\/h3>\n

The regulation is leading to a paradigm shift: \u201eThis changes how companies perceive packaging, shifting it from a procurement component to a compliance aspect,\u201c explains B\u00e4hr. This could lead to a situation where \u201emy product can be very good, but I may not be allowed to sell it because the packaging is potentially non-compliant.\u201c.<\/p>\n

Innovations are currently taking a back seat. \u201eThat's currently taking a bit of a back seat,\u201c confirms B\u00e4hr after discussions with brand owners. The focus is on basic compliance up to the decisive date: concrete obligations will come into force from 12 August 2026. Companies must clarify their role \u2013 as producers, they must be identifiable on the packaging and provide proof of PFAS limits for food contact materials as well as for heavy metals. \u201eNow would actually be the time to say: Fine, then I'd like a lab test or I'll do one myself.\u201c<\/p>